The first Super Bowl in January 1967 was played in a nearly empty Los Angeles stadium with twelve-dollar tickets. The Green Bay Packers beat the Kansas City Chiefs in a game most people ignored at the time. Vince Lombardi was coaching that day, and what started as a hard sell eventually turned into the biggest sporting event on American television.
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Transcripts
Speaker A:
It's American Rewind.
Speaker A:
icial holiday, but in January:
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Trying to find an audience, the Green Bay packers faced the Kansas City Chiefs in LA.
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The stadium wasn't even full.
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30,000 Seats sat empty, and tickets cost just 12 bucks.
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Two different TV networks broadcast the game, but the but the footage was later wiped and recorded over to save money.
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The packers dominated, and coach Vince Lombardi submitted his legend.
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No one knew that this experimental game between two rival leagues would explode into the biggest television event in American culture, one that you and I and everyone we know has watched once or twice.
