Every podcast is structured differently. Where others thrive on story-based messaging, others go all in on interviews. Nonetheless, we can agree that the best podcasts have one thing in common - authenticity. 

In today's episode, Host Hector Santiesteban sits down with Rita Richa from Reignite Media to discuss how podcasters can add fun and authenticity to their podcasts. Rita is the host of the Bippity Boppity Business, where she helps business leaders and entrepreneurs understand Disney's storytelling magic. 

We live in a world where everybody is competing for attention. And the only way you can stand out and even outcompete paid media is to focus on authenticity and create relatable content. Tune in to learn how you can combine relationship-building, innovation, and creativity to create an authentic connection that keeps listeners coming back.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:22 Getting to know Rita Richa

03:37 The intersection between theater and content creation

05:11 The benefits of being an articulate person

08:03 Why authenticity matters in a podcast

10:47 Balancing between authentic and compelling content

13:14 Reasons you should edit your podcast

16:09 The soft skills necessary for an engaging podcast

18:47 How to create the ultimate experience for your podcast guests

21:48 How to bring the Disney storytelling magic to your podcast

25:28 Parting thoughts

Links and Resources:

Rita's LinkedIn

Bippity Boppity Business Podcast

Reach out to Rita via email: Rita@Reignitemedia.com 

Connect with Hector on Twitter