In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.

Discussion points include:

What are entities?

Why are entities a key aspect of SEO in 2025?

What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy?

How do entities integrate with the bigger SEO picture or the bigger marketing picture?

How do you measure entity SEO success?