Twenty-two years in military and clinical service taught Estela Rojas something most business books skip: discipline isn't intensity, it's what you keep doing on the days you don't feel like doing anything.
She unpacks good stress versus bad stress, why visibility still feels scary even under pressure, and how she blends nurse practitioner expertise with mission-driven coaching for sustainable, burnout-free growth.
About the Guest:
Estela Rojas is CEO and founder of Estela Rojas Coaching, a board-certified Family Nurse Practitioner with a master's from the University of Southern California and 22 years of Navy Nurse Corps and clinical service, including deployments to Iraq and Afghanistan.
Key Takeaways:
- Discipline means showing up, not waiting to feel motivated.
- You can't always control your environment, only your reaction to it.
- Visibility fear is normal; a few deep breaths can reset your nervous system before you speak.
- Not everyone will agree with you, and that's part of putting yourself out there.
- Coaching helps people actually implement the medical or business advice they already have.
Connect With the Guest:
Website: https://www.estelarojas.com/
Instagram | LinkedIn | Facebook
Check out her free webinar happening September 9, details on website
Episode Chapters:
[00:00] Cold Open — Discipline Isn't Intensity, It's Showing Up
[02:36] From Phoenix to the Navy — Estela's 22-Year Journey
[08:29] Good Stress vs. Bad Stress in Entrepreneurship
[14:07] The Fear of Being Seen — Overcoming Visibility Anxiety
[18:57] What You Can't Control, and What You Always Can
[20:23] Where Clinical Expertise Meets Coaching
[22:59] Connect With Estela and What's Next
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