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Today’s episode with LandScan founder and CEO, Dan Rooney. We could spend the entire episode going through Dan’s background and expertise in this field, but I wanted to get right to the interesting work he’s doing at LandScan, a company they’ve been working on quietly since 2019. They’ve developed what they call “the most advanced and practical site characterization and analysis technology. These multiple layers are a series of digitally synchronized tools and techniques that create a unique understanding of the relationship between crop performance and the growing environment”. Dan will tell us all about this in today’s episode and makes a compelling case for why this is a critical missing piece in digital agriculture. 

Just a little bit on Dan’s impressive background: He is a scientist, inventor, and entrepreneur who has a PhD in Environmental Monitoring with an emphasis on remote sensing and spatial information analysis from the University of Wisconsin-Madison and a master’s in Soil Physics from Texas A&M. Following his master’s Dan’s early career with with a geotechnical firm where he built sensors for deep subsurface characterization. He was drawn to apply his discoveries from that field to near-surface applications which of course led him to agriculture. After his PhD, he dove right into entrepreneurship. And that is where today's episode begins.