In today's world, attention is the single most important currency. That's because where the attention goes, money, influence, fame, and opportunities flow! Where the attention goes, everything flows! So how do you encourage people to notice you and pay attention to what you have to say? In today's episode, Sharran talks about his 3-part framework to get unlimited exposure without spending a dollar while positioning yourself as an authority and automatically creating raving fans. This simple framework does not only work for a specific brand but almost any business out there.