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Most business owners spend their time patching up weaknesses. But what if focusing on weaknesses only ever gets you to average. Strengths are where the magic happens.

In this episode of the Master Your Business Podcast, I sit down with Margaret Kennedy from Kennedy Insights, a Gallup-certified strengths coach, to unpack how leaning into your unique strengths can transform the way you run, grow, and scale your business.

Margaret shares powerful stories, eye-opening stats (did you know the odds of having the same top five strengths in the same order as someone else is 1 in 33 million?), and practical ways to scrap the “all-rounder” mindset so you can finally stand out, grow with ease, and do the work you were meant for.

If you’ve ever felt like you’re stuck in coleslaw-bucket, buried in tasks that drain you, this episode is your permission slip to stop fixing and start scaling.

We cover:

✔️ Why focusing on weaknesses kills your chances of becoming exceptional

✔️ How to identify and use your Gallup Strengths to grow your business

✔️ The hidden cost of being an “all-rounder” and why it makes you invisible

✔️ How strengths create unfair advantages for entrepreneurs and leaders

✔️ Practical ways to leverage your top strengths in marketing, sales, and client work

✔️ The mindset shift that turns “I’m not good enough” into “I’m 1 in 33 million”

Highlights:

[02:39] Why fixing weaknesses holds you back

[06:50] The myth of strengths vs. weaknesses

[10:55] How Margaret discovered her Maximizer strength

[13:23] The 1 in 33 million stat that changes everything

[18:14] The coleslaw bucket problem and leadership growth

[20:23] Why women struggle most with the all-rounder trap

[23:31] What happens when clients own their strengths unapologetically

[27:32] The unfair advantage of strengths in business

[38:38] The danger of chasing shiny object strategies

[42:30] Do your strengths need to be “entrepreneurial”?

[44:34] How to start developing and leveraging your strengths today

[53:26] Margaret’s rallying cry on why it’s almost sinful not to know your strengths

🔗 Connect with Margaret Kennedy:

💼 Website: Kennedy Insights

💻 LinkedIn: Margaret Kennedy

About Dr Margaret Kennedy:

Margaret Kennedy is the founder of Kennedy Insights and a Gallup-certified strengths coach with a PhD in leadership and culture. She helps leaders, entrepreneurs, and teams unlock their natural talents so they can thrive in business and life. Known for her straight-talking wisdom and practical coaching style, she’s passionate about helping people stop being beige “all-rounders” and start owning what makes them exceptional.

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