Artwork for podcast Scaling Expertise
E38: IP Tracking for New and Existing Materials
Episode 384th April 2023 • Scaling Expertise • Erin Austin
00:00:00 00:29:35

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Making sure we identify, track, and protect the many IP assets that flow through our businesses is a common source of anxiety.  That’s why I created the Asset Tracker (also known as IP Tracker). You can download your free copy [here]. In this episode, recorded as a LinkedIn Live demonstration (I encourage you to watch the YouTube video for the most benefit), I introduce this new solution to help make sure you aren’t losing valuable IP assets because they are gathering dust in your business attic.

 In this episode you will learn:

  • Why it is so critical to track all of the IP you use in your expertise-based business
  • The risks associated with failing to track and protect your IP
  • A comprehensive introduction to the Asset Tracker, including the useful “How To” page
  • Two step-by-step examples of how to complete the Asset Tracker

The Asset Tracker is going to be an essential part of your toolkit for tracking your most important asset as an expert: your IP. I am happy to introduce this product, and I encourage you to take a look. If you have any questions, comments, or feedback about the Asset Tracker, don’t hesitate to contact me.

Resources Mentioned:

IP Tracker with Video Walkthrough: https://www.hourlytoexit.com/offers/RSa23wtP/checkout

Youtube Video:https://youtu.be/1N_r6TSFzQQ 

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

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