Artwork for podcast Mind Your F**king Business
E49 | Nicole Yershon - Turning Disruption into Advantage
Episode 4923rd July 2019 • Mind Your F**king Business • Dominic Monkhouse
00:00:00 00:43:43

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On today’s episode of The Melting Pot we talk to Nicole Yershon, founder and CEO of the NY Collective, a leverage-model business that was created to disrupt the traditional practices of consulting and marketing agencies, and to get to the heart of a business’ problem, whether operational or strategic, as quickly as possible.

Nicole is the original rough diamond: she wasn’t a yes-girl, she asked the awkward questions, she queried the processes and she side-stepped authority and the chain of command to get things done. Her measure of success wasn’t financial, it was in her ability to move people from an analogue world to a digital world.

On today’s podcast:

  • Why being disruptive isn’t a bad thing
  • Why you can’t affect change without the right people
  • How she was so successful at Gold Greenlees and Trott
  • The Fearless Breakfast (and the problem with fear)
  • How she wrote her book
  • What’s in her Fearless Manifesto






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