Google Ads can be a very powerful tool for your business. But more often than not, when business owners hear the words Google AdWords or Google Ads, most of them go into a state of panic and overwhelm. In Episode 47 of the Business & Life Conversations Podcast we talk to Ryan Thwaites of the Lantern Room about how to get your business started with Google Ads the simple way. Ryan explains what Google Ads is, how to identify if it’s right for you and your business, the 5 main things you need to know and the first steps you need to take before starting Google Ads, and its benefits to your business. He also gives us an idea of what to look for in a Google Ads specialist in case you want to hire one and answers 5 interesting questions from members of the Australian Business Collaborative.
