So last time we heard why most nonprofits who’ve been around at least a year should consider the Google Ads Grant. This episode, paid ads specialist Silvia Coletto returns to discuss what you need to have in place to be successful with the grant. And interestingly, most of those things have nothing to do with google or the grant. They’re all about how you position the use of Google within your own marketing objectives. Why bring people to your website, for example, if they’re not going to find what they’re looking for? And that’s why they’re searching on google - for some type of answer or content that responds to their google search. So how does that fit into your marketing? Let’s hear from Sylvia.
And like last time, our nonprofit partner for this episode is Toybox, find out more at toybox.org.uk.