Joe Hale shares why e-commerce sites are leaving revenue off the table.

Talking points include:

Why does this leave revenue on the table for e-commerce sites?

What is the difference between a collection and a category page?

What impact does creating & utilising collection/category pages have?

How do you measure this impact?

How do you optimise your use of these pages?

How do you know which categories to focus on first?

What process do you go through to promote these pages?

Is this advice suitable for all types of e-commerce sites?