When people hear ‘motivation,’ they often think of classic incentives like bonuses, extra paid time off, and maybe the super-powered inspirational talk.

In truth motivation is elusive, because it so often depends on the individual and what makes them tick at any given moment.

And that’s why motivation sucks! In this episode, answer these main questions:

• Why does motivation suck?
• How do we get to the why?
• How can we align what we want with what they want?

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