With a focus on agriculture, the future of work, and ag tech, we learn from Singing Water Vineyards owner Missy Ivankovich conducting research with Texas A&M to revolutionize farming in the Texas Hill Country.

Explore this beautiful area, Comfort, Texas. Thanks to the Comfort Area Foundation, this series highlights Comfort’s heritage, the reality of Comfort today, and dreams of the future. Enjoy the passion and commitment each of our guests has for their region and all of the people who call Comfort, Texas home.

Summary

In this conversation, Justin McKenzie speaks with Missy Ivankovich about the future of Comfort, Texas, focusing on community investment, sustainable agriculture, and the importance of preparing the next generation for future opportunities. They discuss the transition from urban life to farming, the challenges posed by Pierce's disease in vineyards, and the significance of climate resilience. The conversation highlights the role of local businesses in attracting visitors and fostering a sense of community, ultimately aiming to build a legacy that benefits the entire region.

takeaways

• Singing Water is a community investment that benefits everyone.
• Transitioning from urban life to farming has its challenges.
• Pierce's disease poses a significant threat to vineyards.
• Sustainability is crucial for the future of agriculture.
• Preparing youth for real-world challenges is essential.
• Attracting visitors to Comfort requires showcasing its unique offerings.
• Community spirit is vital for local business success.
• Climate change impacts agriculture and requires proactive measures.
• Building a legacy involves investing in the community and environment.
• The future of Comfort relies on innovative agricultural practices.

Sound Bites

• "This kind of land is an income producing way of life."
• "We wanted something that was going to be income producing."
• "Pierce's disease will kill a vine within three years."

Chapters

00:00 - The Vision of Comfort and Community Investment

04:26 - Transitioning from Urban Life to Farming

06:48 - Understanding Pierce's Disease and Its Impact

10:11 - Sustainability and Climate Resilience in Agriculture

12:09 - Preparing the Next Generation for Future Opportunities

15:04 - Attracting Visitors to Comfort

20:22 - Building a Legacy Through Community and Agriculture

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