How do you build a brand that stands out in a crowded venture capital landscape? Jennifer Zimmerman, former CMO of General Catalyst and current expert in residence at X&O, joins Kristian Marquez to break down the science of Master Branding. With a background managing Fortune 100 brands, Jennifer shares why startups need a "Point of View" rather than just a "Point of Difference." Learn the three pillars of brand storytelling and how to turn complex technology into a compelling human narrative.

Learn more about X&O work at: https://heyxo.co/

Connect with Jennifer Zimmerman on LinkedIn at: https://www.linkedin.com/in/jennifer-zimmerman-711a9454/

Think you'd be a great guest on the show?

Apply at https://finstratmgmt.com/innovators-investors-podcast/

Want to learn more about Kristian Marquez's work? https://finstratmgmt.com