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Test Your Offer - Discover the Ideal Number of Customers You Need
Episode 3297th May 2024 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:11:56

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In this episode, Tara answers a super common question - when you are testing your offer with a beta or founding member group, how many people do you need? The answer may surprise you (and provide you with confidence).

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.

We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you grow and scale your online course-powered business:

1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.

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Transcripts

Tara Bryan:

Hey, everybody, in today's episode, I want to get

Tara Bryan:

just super tactical, and address a question that I get a lot. And

Tara Bryan:

that I've seen a lot out there on the, the out in the various

Tara Bryan:

groups that are out there. And that is like how many people

Tara Bryan:

should you have when you're testing your offer. So we always

Tara Bryan:

recommend that people start with a beta test. And the beta test

Tara Bryan:

is like, so you have identified your business model, you have

Tara Bryan:

created your Santra methodology, right? Like you know exactly

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what your process is, from taking somebody from point A to

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point B, right? Like you have your steps, you have your

Tara Bryan:

signature methodology, you have your IP, you're ready to go.

Tara Bryan:

You've created a signature offer, you know exactly how you

Tara Bryan:

want to deliver this, your signature methodology, how do

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you want to show up? Which delivery method are you going to

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be using, right? Like you've got all those things done? Now it's

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time to test your offer. Just like if you were say, you were

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building, or designing like a new pen, for example, right?

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Like, this is a fancy pants new pen that you are going to put

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out into market, you wouldn't just go and produce 10,000 units

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of this pen, right? Without like putting it in front of people to

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be like, Would you buy this pen? And would you buy this pen at

Tara Bryan:

this price point? Like, you wouldn't do that, right? Because

Tara Bryan:

it's so expensive to produce something. And to ship and to

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get all of that inventory. Without even knowing whether or

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not they're going to sell. And so it's the same concept when

Tara Bryan:

you're building a new program or product. Or, or, or experience

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that you're putting out there for people is that you need to

Tara Bryan:

test your offer you need to test, you know, is this

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something that is needed in the marketplace? Will they will your

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people pay for it? Can you find people? And then once you found

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them, once you've pre sold your offer, then can you deliver it,

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can you give them an experience that that gets them to the

Tara Bryan:

result that you've promised. Now, that is all done in a beta

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test. So that is the very first thing that we do, you don't

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actually go out and create all of your things, all your videos,

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all your assets, all your things and then sell it, you actually

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are co creating it with your beta group. So it's an super

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important piece of the puzzle is that you, you start by testing

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your offer. So that's the first thing. The second thing is like

Tara Bryan:

how many people need to be in that, like, Is this the time

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where we need to do ads, and we need to find tons of new people

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that we don't know yet. And put them into this launch. Because

Tara Bryan:

we've heard that, you know, people are doing $50,000

Tara Bryan:

launches, $100,000 launches, $250,000 launches, right? Like,

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we've heard all these people like you launch and all these

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people are gonna buy your thing, and you're gonna have this big

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influx of cash, and it's gonna be awesome. And let me tell you,

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the reality is, is that when you're doing your beta, it's not

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a money play, right? Like, if you have a huge audience of

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people already who who are asking for something new. Sure,

Tara Bryan:

this would be a great opportunity to put a new offer

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in front of your people and have them pay for it, you may have a

Tara Bryan:

huge lunch. For the majority of people who are getting started,

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you don't have an audience of people who are just waiting for

Tara Bryan:

you to launch something, if you do, congratulations, go for it.

Tara Bryan:

But for those of us who don't have that huge following

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already, you need to be realistic in terms of what your

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beta is for. And your beta is to test your offer and to test your

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ability to get somebody a result. So here's what I always

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say is the number of people that you need to have in your beta is

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the number of people who are going to give you really good

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feedback. This could be five, this could be 10. And, you know,

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could be a lot more could be a lot less. But usually you just

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need like five people who are going to give you awesome

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feedback so that you can iterate and do the next version. And you

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get enough seed money so that you have you have people who are

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who are you have the ability to be able to deliver that right

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like if you're running an agency, you're busy. And so this

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allows you to get that a little bit of money. So that your time

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is, is being taken care of. And it also gives you super great

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feedback and testimonials. To start building the momentum for

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your next launch, and your launch after that, and your

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launch after that. And so when people ask that question, I

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always say, not as many people as you think, right, like, don't

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stress out about how many people you put in there, you can find

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five people right now, probably who are interested in what you

Tara Bryan:

have to offer. And that is your testing all the way through with

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those five people. If you have more than that, that's awesome.

Tara Bryan:

But with five people, if you're charging, when we usually

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recommend about two or $3,000 per program, because you're

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actually delivering results, right, which is a whole nother

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conversation. But in general, when we're talking about price

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points, usually about two or three grand. So if you have five

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people, then you're talking about 10 to $15,000, for your

Tara Bryan:

seed launch, that would be in a reasonable amount of investment

Tara Bryan:

for you to get started in your business, you don't really need

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more than that at this moment in time. And so again, all this is

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is to test your offer to test your framework to test your,

Tara Bryan:

your ability to help people get results. And, and so if this

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helps you, I really want to encourage you to not stress out

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about how many people you have in your beta, you can have less

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than five, usually you want to have more than one, right?

Tara Bryan:

Because we're going from one to one to one to many. And so, you

Tara Bryan:

know, three to five is totally fine, if that's all you can

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find. But I would challenge you to think about like, what are

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the things that need to happen for you to get at least five

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people, right, maybe you're not visible, and nobody knows that

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this is something that you do, maybe your price point is off,

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maybe your your, your messaging needs to be honed in a little

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bit. So this beta is not just about teaching your methodology,

Tara Bryan:

or getting people into your program, however you want to

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think about it, it's also like, is the whole process, something

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that that is that is going to work, right? Like if people

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aren't buying, there's something wrong with the offer. If if,

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right or the messaging or you know, whatever else that's going

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on on the front end, before they actually purchase, once they

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purchase that it's your opportunity to get them a

Tara Bryan:

result. And so you're you're testing the entire process. I

Tara Bryan:

think that's the other thing that people don't newer people

Tara Bryan:

don't really necessarily understand is that you very

Tara Bryan:

rarely, if you're starting for the very first time, or you're

Tara Bryan:

doing something brand new, can you just like lob it over the

Tara Bryan:

fence and be like, Okay, everybody try my thing, and get,

Tara Bryan:

you know, the masses to come in and buy whatever it is that you

Tara Bryan:

have to offer. Without doing that front

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end work, right. Like I said, if you have a big audience, and

Tara Bryan:

they're just waiting for you to put out an offer, that is an

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amazing place to be. But if you don't have that, you have to

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build a little bit of that at the beginning, so that people

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are ready to go. And again, like there are tons of different

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strategies for that we talk a lot about that and learn

Tara Bryan:

Academy. But that is a key component. So the answer to the

Tara Bryan:

question, just to reiterate, is you only need the amount of

Tara Bryan:

people who are going to give you super solid feedback on the

Tara Bryan:

entire process. And so this is not a money play at this point.

Tara Bryan:

This is not like how big could the launch be? This is literally

Tara Bryan:

to get you in the game and get you some practice and some some

Tara Bryan:

market feedback, right? Like if I'm if I'm producing a pen, and

Tara Bryan:

I'm asking people, I'm going to do a test group. And I'd be

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like, how do you feel about this pen? Would you buy this pen?

Tara Bryan:

What if there were 50? Pens? You know, in the aisle, would you

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buy this pen? Why would you buy this pen? Why would you not buy

Tara Bryan:

this pen? What about the price point? What about this? How does

Tara Bryan:

how does it feel like all the things you're going to do all of

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that before you go and and produce 10,000 units of this

Tara Bryan:

pen? Very same concept. So hopefully this serves you so if

Tara Bryan:

that's a question that's like rattling around in your mind for

Tara Bryan:

your founders group or your beta group, then don't stress right

Tara Bryan:

like this is a test process. You may have to reiterate or, or

Tara Bryan:

redo your offer a number of different times, or your landing

Tara Bryan:

page or your sales page or your offer page. Like, you may have

Tara Bryan:

to play around with that for a while before you get five people

Tara Bryan:

in your beta. And so keep going, don't give up. But just know

Tara Bryan:

that you don't have to have a $500,000 lunch on day one. In

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fact, you don't want that, right? Because what happens is,

Tara Bryan:

if you have all of those people, and you are just testing your

Tara Bryan:

offer, you're gonna be overwhelmed. You're gonna have

Tara Bryan:

tons of people who are either not paying attention, or who are

Tara Bryan:

super needy, who need all the things and you don't have it

Tara Bryan:

ready and done yet. Right. And so, it's more manageable to have

Tara Bryan:

a smaller group. It's, it's, they're more forgiving in terms

Tara Bryan:

of, you know, you being able to just keep testing and iterating

Tara Bryan:

as you go. Alright, there you go. Hopefully this serves you

Tara Bryan:

today. If you love this episode, I would love for you to give it

Tara Bryan:

a rating give it give it some feedback, so we can continue to

Tara Bryan:

grow this channel. Until next time, test out that beta

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