On this episode of The Five Minute Brand, our host Robyn Sayles talks about the importance of creating a personal brand. Robyn emphasizes that a personal brand is more than just logos and designs, it's about telling your unique story and conveying it effectively to your audience. She explains how aligning your personal brand and business brand builds trust and loyalty with your audience.

• Importance of capturing attention and telling your unique story
• Focus on branding from the inside out
• Elements of a Brand
• Personal Brand vs Business Brand
• Personal brand focuses on individual unique skills
• Business brand focuses on products and services
• Aligning Personal and Business Brands
• Importance of trust and loyalty with audience
• Heart of personality and values should remain the same
• Finding the Overlap
• Crucial for creating a strong and memorable brand

Links mentioned in the show:

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

Mentioned in this episode:

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It's time for the Five Minute Brand, quick and dirty tips for

creating a killer personal brand.

This is not about logos and designs.

This is about telling your story in a way that captures the attention of the

people who are already looking for you.

This is branding from the inside out.

Here's your host, Robyn Sayles

In episode one, I told you that your brand is more than just

the verbal and visual elements.

It's the mood, it's the feeling, it's the impression that your brand leaves behind.

It cultivates a community around it that is instantly recognizable.

Let's talk about the difference between that and a personal brand

when it comes to your personal brand.

That is the story that people tell about you when you're not in the room.

What do people say about you when you're not in the room?

The main difference between a personal brand and a business brand is focus

with a personal brand that focuses on you as an individual, your unique

skills, your personality with a business brand that focuses on the business as

a whole, the products, the services.

So let's say that you're the face of your business.

Maybe you're a consultant, or an artist or a coach, your personal brand, the way

that you present yourself, your values, your personality will have a big impact

on how people perceive your business.

Let's say you're a fitness coach with a personal brand that's all about

positivity, motivation, and fun.

People might associate those same values with your fitness business and be more

likely to sign up for your classes and follow your programs if that's

the vibe that they're looking for.

So when it comes to your business brand, it's important to make sure that

it aligns with your personal brand.

That's where I see so much friction and burnout is because people build

the businesses that they think they're supposed to build, and they build brands

based on somebody else's formula or somebody else's idea, and it doesn't

match with their personal brand.

And so everything you do on behalf of your business feels fake.

It feels like a lie, and you know it deep down inside, no matter how hard

you try to believe it, and that is going to subconsciously come through.

If you ever talked to someone and gone, mm, I don't buy it.

Something's fishy, something's off, and then you choose not

to do business with them.

It's probably because the business brand that they're trying to cultivate, it's not

in alignment with their personal brand.

By staying true to your personal brand and values, you're gonna build trust

and loyalty faster with your audience, and you're gonna create a much stronger

and more memorable business brand.

Now, of course.

There can and should be differences between your truly personal

brand and your business's brand.

For example, you may be more casual and laid back in your personal life,

but become a bit more professional in your business interactions,

but the heart of the personality and the values remain the same.

That's okay.

The key is to find balance that works for you and your business.

The key is to make sure that those stories are in alignment.

They're working in concert with each other and not creating both audible and

cognitive dissonance with this story that you're trying to tell and sell people on.

The more to defined your personal brand is the easier it'll be to

build a business and develop strategy that seamlessly blends them both.

Now, at this point, you may be asking yourself, well, that's all

great, Robyn, but how do I do that?

How do I find the words to describe?

My personal brand.

I'm so glad you asked.

Tune in to the next episode where we're going to dig into this more

deeply and I'm gonna give you some valuable shortcuts in the meantime.

I want you to take a few minutes to jot down where the overlap is between your

personal brand and your business brand.

What is the common thread that runs through each of them?

what are the common themes between your personal brand and your business brand?

Write those down because as you move through the rest of the episodes,

you'll be able to go back and reference that and build off of that.

I'll see you next episode.

The Five Minute Brand is brought to you by Launching Your Success, not your average

training because you're not average.

Check out our innovative personal branding programs at

launchingyoursuccess.com/brand.

Notes from this episode and more can be found at 5minutebrand.com