Artwork for podcast B2B Marketing Needs Don Draper
Ben Rhodes on two decades of effectiveness expertise
Episode 218th May 2022 • B2B Marketing Needs Don Draper • True
00:00:00 00:32:41

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Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest long-term savings and retirement business in the UK. 

We discuss:

  1. The best way to drive long-term growth in B2B businesses
  2. His approach to growing B2B business for Royal Mail
  3. How to keep a team at the sharp end of creativity
  4. Creating an environment that performs today and creates the future

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