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100. ALL MY BEST PODCAST TIPS (Q&A + MAJOR GIVEAWAY!)
Episode 1009th March 2023 • On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business • Sam Vander Wielen
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To commemorate my 100th episode, I'll be delving into one of my favorite topics - hosting a podcast! In this episode, I'll provide you with insights into my content planning process, the tools I use, software, editing, and much more.

In this episode, you’ll hear…

  • Where to come up with episode ideas and how to stay inspired
  • What tech and tools you need to start a podcast
  • How I plan out and batch my podcast episodes
  • What to do if your topic is already covered
  • How to enter my PODCASTING GEAR GIVEAWAY!

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

  • Want my exact podcast set-up?! Just head to samvanderwielen.com/legalquestion and submit YOUR legal question before March 16th. You’ll be automatically entered for the chance to win: a USB mic, headphones, and pop filter windscreen. . One entry per person. Must be located within the United States only. 18 years or older to enter. No purchase necessary.

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Produced by Nova Media

Transcripts

Speaker:

Welcome back to On Your Terms.

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This is such a special episode for me and the team, hopefully for you, too, because it's

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my 100th episode.

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I cannot believe we have done 100 episodes of On Your Terms.

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was actually just talking to a friend the other day who was talking about starting a

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podcast and she's so excited about it and she's like, "I just want to get going.

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I feel so anxious.

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I just want to get it out to the world." And I was like, "That is exactly how I felt when

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I started my podcast." And it's kind of crazy now to be like, "We've done 100 episodes."

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So, thank you so much for being here.

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to celebrate, I'm really excited to dive into one of my favorite topics, which is hosting

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a podcast and what your podcast can do for your business.

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Whether you have one already or you're just thinking about starting one, I want to give

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you all the tips today. So, this episode gives you the scoop on how I plan my content,

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the tools that I use, software, editing, ideas, strategy, all of the things.

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actually got a whole bunch of questions on Instagram for one of the Q&A polls that I

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posted, and I am just really excited to do a little Q&A with you at the end.

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So, normally this is a Sam's Sidebar episode where I answer a legal question for you

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every single Thursday in ten minutes or less.

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But you know what? You're going to have to humor me this week.

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This is your fault. You submitted such good questions about podcasts, that, today, I'm

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probably going to go a little over.

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But I'm really, really excited to get into all of your questions.

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So, I want to give you a couple of my best tips.

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I think some things that I've learned over the years of podcasting and how I've made

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these episodes. Not just episodes that are fun to make and I look forward to - hopefully,

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you find them valuable - but I can tell you as a businesswoman that they are extremely

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helpful to my business to the bottom line.

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So, I am interested in helping you create content that really works for you.

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It's a little ironworking horse in your business where it's out there churning new leads

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and making sales for you, warming up your audience all the time so that you don't have to

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be working like a crazy person, which is always my goal.

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I think if I could give you a couple of tips about podcasting, I would say that you want

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to make the episodes the types of questions or topics that your clients really want to

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know about.

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SEO-fying your podcast episodes.

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So, if you think of the questions you consistently get or you think about the questions,

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like, if you were going to make titles to a blog post on your websites, you could drive

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consistent traffic to your site about the topic that you teach about, do you have

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episodes on all of those or how do you start out with those?

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for me, for example, this might mean like I have an episode on what is business insurance

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. And I'll link to these all down below because I actually have done these.

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It's like, What kind of contract do I need?

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How do I send and sign contracts?

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What do I do if somebody steals my content?

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Those are all things that are not only Google-able and very Google-worthy, people are

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searching for these things, but they're also things that people who are constantly in my

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inbox, in my DMs about.

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the reason that it's so helpful to have those cornerstone pieces of content on your

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podcast is, not only does it give you that searchability and you're able to SEO-fy, you

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can turn it into a blog post for your website, it's also going to give you a great

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touchpoint.

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So that when people reach out to you and they say, "Hey, Sam.

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I heard you talk about business insurance in this reel, or I heard you mention that

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business insurance is important, I don't really understand what it is or how to get it."

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And then, that's a really natural way for me to be like, "Hey, thanks so much for

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watching that reel.

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I actually talked about it in episode blah, blah blah.

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Here's the link to listen."

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and it's helpful - and I obviously teach them what business insurance is - but it also

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has a call to action to the next step, the next natural step.

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Which, for me, would probably be going and watching or listening to my free legal

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workshop, Five Steps to Legally Protect Your Online Business.

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Or maybe it's to get my legal checklist or something like that.

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you kind of start to build out this cornerstone pieces of content that's going to be the

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most helpful to you.

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It's going to be your workhorse that you're going to be able to go back to.

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Don't get me wrong there.

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And Chelsea actually submitted a really great question about strategy and how I go about

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picking topics. And I'm going to talk about this.

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Not all episodes need to be this way.

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Not all episodes have to be strategic.

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I definitely don't do this 100 percent of the time.

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But it should be the bulk of your content, just like the bulk of your content on Instagram

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should be educational kind of authority building content.

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So, that's how I like to go about it.

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In general, I like to build out this evergreen library of sorts of episodes.

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I try to phrase the titles in a way that makes it super easy.

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Like, if someone was scrolling through their podcast listening platform of choice, they

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would easily be able to tell what the episode is about, what they're going to get out of

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it, what they learn from it, if it's right for them.

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And so, I try to phrase it that way.

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I also try to phrase the topics in a way that you would talk about them and not

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necessarily in the way that I would phrase a question.

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for example, I just had an episode that went live on February 16th that talked about -

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actually, I can tell you what episode it is.

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It's Episode 94.

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I actually talked to you about if you learn something in a program, can you teach it.

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And that's not something that I would phrase that way.

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I would teach you the legal thing of is it legal or is it breaking confidentiality if I

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share content from a program.

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But I know in my DMs or my inbox, the question usually is like, "I took such and such a

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course. Am I now allowed to teach on X topic?" And so, I literally phrased it that way

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when I made the episode go live.

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I try to phrase titles the way that I think my customers would or the way that they would

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ask a question or something like that.

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Of course, I use the standard copywriting strategy of making sure that my titles are

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geared towards you.

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It's really kind of a what's in it for you type of strategy.

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You can apply that across the board, it will change your business overnight.

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really try to make the episodes as much about you as possible.

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And I never ever think about am I giving away too much.

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That's not something that ever enters my mind.

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I've never found that to be a problem.

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I mean, I guess I don't really know if my business would be more or less successful if I

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didn't have so much free content.

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But I guess I'm an example of somebody who gives out a lot of free content, has a very,

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very successful business by my standard, and so it can be done.

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It's just not something that I ever fuss in my brain about because I just want to get you

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the information. There's always going to be more to learn.

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There's always going to be more needed in terms of support and all that good stuff.

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So, I, personally, just rely on making the episodes as helpful as possible.

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then, I think it's just helpful to put your spin on your personality, your background.

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Having a little bit something that's kind of unique to you and the way that you talk about

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things.

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Even if you have a podcast that gives legal tips, for example, there's no reason why you

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can't tell little stories or have a little intro that's more behind the scenes and more

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personal, if that's what your brand is about.

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Okay. Let's get into all of your questions because everyone submitted such great

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questions. Desiree asks, "Do you record on your computer or have a setup?

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What app do you use to turn your video clips into IG posts?" Okay.

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So, that's a great question, Desiree.

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I actually just record on QuickTime when I'm just recording audio.

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That's all I do.

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So, usually, for my Monday episodes, those are just more full length, full form podcast

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episodes. I just record those on QuickTime on my computer.

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I just open QuickTime, I hit new audio file recording, and then that's it.

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So, that's what I do for those.

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anything that I need to do on video - well, we're actually just having a meeting about

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this - I'll tell you how I currently do this, but I'm not going to do this very long.

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So, I started out just to keep things simple because I'm a really big fan of just keeping

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things simple so you can actually get them done and get started on a process and remain

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consistent with it.

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So, whenever I do video podcasts, I actually just go on Zoom just by myself.

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I record on my Zoom.

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And then, I hit upload to the Cloud so that it uploads automatically.

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Now, I'm fortunate that I have a team, and so somebody on my team can go into that file,

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they can upload it to the podcast.

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They then edit it and produce it and all that good stuff.

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If it was just me, I probably still would do it that way.

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There's probably like a Zap, you can set up for that on Zapier.

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But, yeah, that's the way that I do it.

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The reason I'm not going to continue with Zoom, doing it that way, is because the video

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quality is really bad.

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So, I'm thinking about either using my phone or I have a nicer camera, and then attaching

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my mic to it. So, I'm going to kind of start playing around with that.

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I know some people use other apps called, like, Riverside.

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I just did a podcast interview the other day with Joe Casabona where we did the interview

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over Riverside. So, that's something you could explore as well.

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Okay.

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What's your favorite way to plan and outline?" So, my favorite way to plan is to have a

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once monthly brainstorming session.

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So, you kind of have to reverse engineer because I stay about a month ahead of time for

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my podcast episodes. So, when I'm recording an episode, it's typically about a month

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until you're hearing that.

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And so, I'm always like a month ahead.

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This was something I definitely learned and became committed to when my dad was sick and

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then when my dad passed away, it was like, "Thank goodness I did this," because I took

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off a little over a month and we were pretty much okay on podcast episodes.

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So, I like to plan in advance.

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talked about this many times, but I keep a running list in Asana of all of my ideas in

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general. Some of these ideas are always on the cutting floor.

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Some of them become posts.

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Some of them become Instagram stories.

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Some of them become full-fledged podcast episodes.

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Some of them just become stories and emails.

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I don't judge it or try to put too much into it.

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I just, literally, jot it down free form, like completely brain dump in this list that I

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call ideas in Asana.

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So, I do that every single day or whenever I come up with it, but just because you'll run

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out of them or you'll forget them.

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at least on a more formal note, once a month we have a meeting and we plan out.

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So, I'll pitch all of these ideas of I want to talk about this, I want to talk about that

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. Or my marketing manager, Rachel, will say like, "Well, we have a promo coming up, so

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we're going to talk about X, Y and Z." And we kind of plot it all out and move it around

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on the map and make sure everything falls into place.

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terms of outlining - I talked about this before on the podcast - Lindsey, my operations

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manager, came up with a really good idea awhile back, probably been almost a year.

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But she said that it's really helpful to have different weeks where we kind of focus on

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different elements of the podcast.

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podcast takes a lot of effort.

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I put a lot of effort. We, obviously, spend a lot of money to put this together.

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There are a lot of people working on this behind the scenes, so this is a lot.

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It doesn't have to be that much to start out, but at this point it's a lot.

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So, we have a week where we plan or IDA or whatever, then an outlining week, then a

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recording week. And then, there's kind of the production and all the deliverables that

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come from it, like I'm supposed to write emails and things like that.

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So, I write, like, some intro copy.

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a little bit different now that I hired a full time marketing manager recently, so I

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don't have to do as much of that backend marketing stuff.

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But I think that's a great way if I was by myself, that's how I would do it.

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I would kind of have that flow.

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So, you'll have to let me know if that's helpful.

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. Let's see here.

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I got so many good questions on Instagram yesterday, so I want to get to those.

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Okay. Teresa asked, "Does it cost any money to start one and are there continuing

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charges?" So, here's the the deal - I'll be honest with you, Teresa, and everyone else -

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I hired a production team right away because at the stage of business when I started a

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podcast, there was no way that I was able to do that.

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You could record on QuickTime for free, for example, and then you can hire an audio editor

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. Or some VAs, for example, have experience with this, doing some audio editing, creating

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some audio grams for you to share.

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So, there are more affordable ways for you to go about that.

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I don't know whether or not it costs money to then go post - I don't think so - your

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podcast on Apple or Spotify.

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I don't think so. I think that's free.

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So, that would be, I would say, the cost of whatever equipment you get up and running

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.

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like Riverside to record or something else like that.

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But otherwise, if you already have a computer and it has something like QuickTime or some

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other kind of audio recording, then, no, in that sense.

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But it would be probably difficult to edit on your own, although I know a lot of people

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do. Okay.

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Radiant Life said, "How do you keep inspired with topics?

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I struggle a lot with what to talk about." So, that's a really good question.

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And I find that the best way to stay inspired with topics is actually to make sure in your

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business you're doing a lot of things that don't relate to what you do.

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it's really easy in online business or with having a small business at this stage that

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our whole life kind of becomes the business and we we think about the business a lot or

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you have a lot of things going on but maybe it's always in the back of your brain.

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So, when that happens, we can sometimes run a little short on creativity.

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find that the best thing I can do is go take a tech free walk, practice some mindfulness

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where I'm looking at the leaves and seeing the color and the texture, and trying to bring

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myself down. Like, for me, grounding myself really works.

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It also really works for me to get into any sort of pop culture situation.

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So, I don't know why, but my brain converts a lot of stuff from T.V.

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shows and movies or if I go see a play or something like this.

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I always walk away with whatever lessons are in that T.V.

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show or in the movie that I see.

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I always walk away with like, "Oh.

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That's how this happens in business." And then, I make that into a story of some kind.

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think the other way to make sure that you never run out of topics is to dedicate yourself

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. Like, give me 90 days with this ideas list and keep it wherever you want.

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It could be a note in your phone.

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It could be a journal.

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It can be an Asana task, white board, whatever.

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But give yourself 90 days to commit to writing any little story.

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So, here's why I think people make the mistake.

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People make the mistake of only writing stuff down once they have the idea.

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What I do is I write stuff down that I think is like a funny thing that happened to

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me.

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And the girl who had walked in way after you, when they hear the guy call up cappuccino

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with almond milk, she knows that cappuccino is not hers.

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But she goes up and she snags it because she's in a rush.

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And like me, because I'm literally the embodiment of Larry David would be standing there

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being like, "What?

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You just took my latte." And then, complaining about it.

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And everybody being like, "Why are you complaining about it?

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You should just be cool with it."

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It means nothing.

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It could be a nothing. It could be a total nothing burger.

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I wrote it down. I wrote, "I was at my favorite coffee shop.

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Girl stole my cappuccino.

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I felt like I couldn't say anything for fear of being labeled Larry David, having Larry

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David's situation happen to me," something like that.

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And then, I think later on, I actually use that as a story that converted to not speaking

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up for yourself, not taking what's yours, not taking up space.

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So, that's an example where I didn't have a brilliant idea or a thought or a lesson when I

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saw that. I just wrote down like, "That's interesting." It's my understanding - I know

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nothing about comedy - that this is actually what comics do, that they write down funny

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stories or things that they see when they're out and about.

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Like the lady yelling at everybody at Starbucks that her cappuccino doesn't have enough

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foam or whatever.

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I'm giving a lot of cappuccino examples.

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But I think that that is actually something that comics actually use as a strategy to come

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up with topics, especially because you're poking fun at life.

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And I find in our businesses that the best content that we probably can create comes out

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of our own experiences.

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And we live such busy lives and we have so many experiences.

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And we're so overstimulated and inundated with all these experiences that if you wait

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until later, what happens is, you're sitting down, you're like, "Okay.

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I have to plan a podcast episode.

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What should this podcast be about?" And then, there's just like a blinking cursor and

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you're like, "I can't think of anything." But instead, we're going back to this idea

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bank. We're going back to the cornerstone content, that I talked about earlier, like have

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you knocked all those topics out?

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I also think the last thing I want to say to you about this topic is that, if and when you

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see stuff, either out and about or on social media or in an email or whatever, that gives

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you a strong reaction of any kind, you either are angry, you're upset, you love it,

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you're like, "Yes, yes, yes.

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I agree with this," that's a topic you should be speaking about.

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So, maybe you do some reflection about what you want to think about or say about it.

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I highly recommend processing things first before you go and try to put a podcast episode

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together. But, yeah, that's what you would do.

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That would be my recommendation.

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All right.

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Do you use a system based on your launches?" So, this is such a great question,

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Chelsea.

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past a month or two.

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It's a little bit of we kind of think this is where we're going, but it's always subject

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to change because things change.

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But I record a month in advance.

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I highly, highly recommend to any of you who are thinking of starting a podcast, do not

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release a podcast when you only have one episode.

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I think I recorded maybe six or eight before we went live the launch day.

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So, they released two maybe on the first day.

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And then, back then I only posted once a week.

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So, we had about a month of slack to be able to get back up and running.

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You don't want to get into a habit, like if it's me, I would really rather you just do it

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right and have enough of a runway with your podcast because stuff comes up, and you can't

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be in the cycle of ideating, outlining, planning, recording, editing, and then writing

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all the deliverables that go along with the podcast, like an email and social post.

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That is a lot to do every single week.

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I think Lindsey's method of kind of giving yourself themed weeks and doing this in

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batches where you're recording maybe a handful of episodes every week.

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I have a rule that I never record just one podcast to sit down because it's a lot of

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inertia and planning.

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By the time I sit down, I better be recording more than one.

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I would say that you would get this kind of planning batching method down, and then that

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way you can work ahead and have a lot of consistency.

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I think with podcasting, just like any other channel, if you're posting on YouTube or

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Instagram, consistency is key.

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People want to see you keep showing up.

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terms of whether or not I use a system based on my launches, in general, yes.

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So, what we do is, essentially, look at the content calendar.

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If you listen to my planning episode back in December - which I can link to below - I

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plan out just a handful of promotions or live webinars throughout the year.

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So, if we know we have one of those, that's kind of a big red dot on the calendar in

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terms of the podcast of like, "Hey, this webinar goes live this day or this product goes

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on sale that day."

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We reverse engineer a few weeks and say, "What do we want to talk about to warm people up

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for a few weeks before this thing goes live or the thing goes on sale?" And then, the

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week of the podcast, when it actually goes live, that's pretty targeted, usually, to the

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product or the sale.

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And then, afterwards, I usually try to keep a really light episode or a guest interview,

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like something that's really not about me pitching anything or talking about a product or

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anything like that. So, that's kind of my flow.

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between those periods, if you listen to my planning episode - which I highly recommend

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listening to any time of the year - you'll know that in between those periods I'm

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nurturing. So, from there, I'm going back to working on my evergreen strategy and like,

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"Am I hitting my cornerstone stuff?

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People keep asking this question, we got to address it.

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Or somebody brought up a really great question, I want to talk about it."

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And just for me to have something to look forward to.

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I don't want to talk about legal all the time, so it's fun for me to talk about something

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that's a little bit different.

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And I find by kind of releasing those parts of myself, it makes me able to show up and do

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my job much better, like when I am doing legal episodes.

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So, hopefully, that was helpful.

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Okay. Deanna asked, "What if your topic has been talked about so many times in different

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podcasts?" I'm so glad that you asked that, Deanna, because I think that you should talk

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about whatever you want to talk about.

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I think as long as you're getting your ideas from yourself and not getting them because

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you're seeing other people talk about it.

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What I don't want to see people do in the online space is go, "Okay.

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Let me look up another person in my industry who kind of does what I do and let me see

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what they're talking about."

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Like, I'm not saying you're copying them, but I don't want you to treat what other people

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are talking about as the standard.

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You get to set the standard.

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What should you be talking about?

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What do you wish people were talking about more?

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I also don't care if people have talked about something, if it needs to be talked about,

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you should be talking about it, too.

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I would also love for you to start putting yourself in the position of being the person

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who starts conversations and doesn't just participate in conversations.

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You don't comment on conversations.

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You start conversations.

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And having a podcast is a great way to do that because you actually get to start really

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interesting conversations.

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And because it's a long form piece of content, you have the time to be able to flush out

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your argument or, really, walk people through something.

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And that really sets you as an authority in your space.

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Hopefully, that was helpful, Deanna, let me know.

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So, Megan asked, "Let's say I've recorded my first podcast episode.

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Now, what do I do?" So, Megan, that's such a good question because it probably feels a

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little overwhelming.

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But, hopefully, I've given you some information about the fact that, first, I would not

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post it yet. I would bank more episodes.

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I would come up with a little bit of a strategy about what episodes you're really going

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to roll out.

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first release your podcast.

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You give people a little bit of a flavor.

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I tried to give people a few episodes that were a little different.

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I had a hot take, like Community Over Competition was actually my first episode.

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And then, I did a legal one.

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It's the second one for scope of practice.

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So, I was like, "Okay. I want to show people like what this podcast is going to be about.

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It's not just going to be about any one type of those episodes.

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It's going to be a little bit of everything." So, I tried to give people that flavor

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right off the jump.

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you could record more, come up with a plan, get in your groove, make sure you have enough

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material to post for a while and start batching and getting ahead.

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And then, I would also start thinking about your distribution strategy of how are we

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getting this podcast in people's hands or in their ears, how are we getting people to

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listen, how are we spreading the word, what's your podcast all about, who's it for.

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So, that's what I would think about, Megan.

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right. We got another question on Instagram that said, "What is all of the equipment and

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software that I really need to start?" Okay.

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So, I'm a big fan of not going crazy on tech or equipment or software to get started.

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So, in terms of equipment, I think that your best bet, the thing that I would spend the

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"most money" on is a mic.

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If you don't have a good mic, then that's going to be really important because audio

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quality is very, very important, obviously, for podcasting.

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have an Audio-Technica mic, which we're going to link to below.

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It's also the one that I'm giving away.

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So, if you haven't participated in the giveaway, just go down below, you can fill out the

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form to submit a question for a Sam's Sidebar episode, and then you're entered to win my

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tech package. But that's one thing.

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would say the second thing I got, which is the cheapest thing I got, was a little

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windscreen for the mic itself.

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With that windscreen, I'm able to block any of the super popping noises.

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I also talk with my hands a lot, so sometimes if I touch the table or I hit something by

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accident, it can help to blunt that a little bit.

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So, that's that.

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supposed to have these big fancy headphones.

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I feel like that's what podcasters say.

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But I hope that my podcast production team is loving this part of the episode where I'm

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like, "Why do you have to wear these?" I'm not really sure.

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It helps me at least to block out the noise, but I'm not having any audio come back out,

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so I'm not sure why I'm supposed to wear headphones, but I do.

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You're also going to get those, and you can use them for anything else in your business

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that you want to, but that's part of the giveaway.

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So, I don't know, they told me that a nice pair of headphones was pretty necessary.

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But, honestly, I don't know why.

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I just popped them on and started recording.

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guess other than that, it would just be if you had to invest in any sort of software to

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record. So, something like Riverside or something similar would be really important, or

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getting QuickTime set up and running, or whatever.

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And then, from there it would be whatever it costs to edit or produce that podcast.

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There are plenty of people who are available who do this on a smaller scale.

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production team, Nova, is amazing.

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I would highly recommend them.

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I think they're always linked, but we'll make sure that they're linked.

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It's not probably for somebody who's just starting out, unless you have a bigger budget

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when you're starting out.

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But I think it's great to hire this out if and when you can.

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It's been huge for me.

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I would not be able to do it without them.

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And I wouldn't be able to do it, obviously, without the team who works on this behind the

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scenes.

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So, I hope that this Q&A episode was helpful all about podcasting.

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And have you entered the giveaway yet?

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You got to go and enter a Sam's Sidebar question below.

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That will automatically enter you for the chance to win my exact podcast setup in terms of

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my tech tools.

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You'll get my USB mic, my Audio-Technica mic, you'll get my headphones - which, as we

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discussed, I'm not sure why I need them, but you're going to get them and they're

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expensive. And you'll also get the pop filter windscreen, which is a must if you want to

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record outside or if you use your hands like me.

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to enter, submit your questions at samvanderwielen.com/legalquestion.

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You got to do that before March 16th.

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You get one entry per person.

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It's limited to those of you who are in the U.S.

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18 or older.

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You don't have to purchase anything in order to win or anything like that.

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So, you want to go ahead and do that as soon as you can.

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We'll make sure that the link is down below in the show notes so that you can

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enter.

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I hope that this episode was helpful for you.

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Please send me a DM and let me know if you got something out of it.

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I love seeing when you share on social media, just tag me on Instagram,

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@samvanderwielen, so that I can give you a shoutout.

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And you know what I always ask, go ahead and text this episode to a friend.

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If you have a friend who's been wanting to start a podcast, this is a great thing to go

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and send them. So, thank you so much for listening.

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I can't wait to chat with you next week.

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so much for listening to the On Your Terms podcast.

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Make sure to follow on Apple Podcasts, Spotify, or wherever you like to listen to

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podcasts. You can also check out all of our podcast episodes, show notes, links, and more

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at samvanderwielen.com/podcast.

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You can learn more about legally protecting your business and take my free legal

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workshop, Five Steps to Legally Protect and Grow Your Online Business, at

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samvanderwielen.com.

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And to stay connected and follow along, follow me on Instagram, @samvanderwielen, and send

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