What would you do if you lost your social media account? Cry? Then what?
Do you have an alternative? Do you have an email list?
Closure (temporary or permanent) of Instagram and Facebook accounts is something that happens. More often than you might realise. And often there is not a lot you can do about it. Because you don't own that list of followers.
Building up an email list is something we should all be doing. Not just in case something happens to your social media account, but because emails are more likely to be opened than posts on social media are seen. And because they convert better.
But it isn't that easy. It requires a bit of effort. This episode is all about why it is worth making that effort and how you can quickly build that list.