E287 | Unveiling How Brands Connect with the Digital Native Generation with Jay Richards

Are you tapping into the mind of Generation Z effectively? Have you considered the nuances of their consumer behaviour and their impact on your brand strategy? If you find yourself second-guessing or simply curious, this week’s episode of The Melting Pot is a must-listen for you.

This week, we learned from Jay Richards, the innovative entrepreneur behind the game-changing platform, Imagen Insights. Having been sought out by the NFL’s head of retail to craft a marketing campaign rich with Gen Z insights, Jay recognised a persistent challenge for brands: how to rapidly and effectively engage with this dynamic demographic. Out of this, Imagen Insights was born – connecting companies like Amazon, Google, Nike, and others with Gen Z to shape their product design, marketing strategies, and macro-level brand questions.

During their conversation, we’ll learn more about Jay’s innovative '’Imagen Index', its applicability beyond the limits of social listening, and the nuanced dynamics it reveals within Gen Z's political and social engagement, particularly in the context of the ongoing U.S. election cycle. They further discuss the pandemic’s lasting impacts on youth development, the rise of zero-party data, and the integration of AI within research methodologies.

For business leaders, marketers, and strategists seeking a rigorous, informed approach to engaging with Gen Z, Jay offers not only his perspective but also practical tools that eschew performativity for authenticity.

Download and listen today!

On today’s podcast: