Dropping the Beat on the Nuances of Selling Musical Instruments Online
Episode 58 • 17th March 2025 • The Commerce Collective Podcast • Flywheel Digital
00:00:00 00:21:37

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In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.

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