Danny Umali is building a unique approach to college admissions with Game Theory College Planners. Our conversation could easily have focused on the sometimes-turbulent college admissions process, or even the impact of AI adoption. At the root, Danny is building a business where the model is continuously shifting (I can relate–marketing is similar). We’re both in the second decade of owning a business, so it’s refreshing to hear about the founding of Game Theory College Planners and his steps along the way.