Are you an introverted entrepreneur struggling with public relations? Do you find it challenging to promote your business without feeling uncomfortable? In this episode, PR navigator Angel Wilborn shares strategies for mastering public relations as an introvert. Learn how to leverage earned media, network effectively, and create a PR toolkit that aligns with your natural strengths.

Connect with Angel:

• Website: https://themodcosc.com
• Instagram: @theModCoSC
• Facebook: @theModCoSC
• LinkedIn: Angel Wilborn
• Threads: @theModCoSC

Free Gift: "Time to Pitch" - Tips on pitching yourself and a one-sheet checklist. http://subscribepage.io/Zve4Zv

Show Notes: https://laurenglynn.com/12

Mentioned in this episode:

📌 Free Workshop — Realistic Week Planning for Delusional Entrepreneurs

Stop doing all the things and still feeling like you did nothing. Join Lauren’s free 60-min workshop on Thursday, July 31st at 12PM EST and walk away with a realistic plan that works for real life.

Realistic Week Planning for Delusional Entrepreneurs

Angel Wilborn - Process to Profit Video Podcast

===

key processes and productivity techniques that drive successful service based businesses. Whether you're just starting out or looking to scale, join us as we uncover practical strategies to streamline your operations and help you make more money by boosting your profitability. Let's get started. My guest today is Angel Wilborn. Angel is a public relations navigator. She has a master of arts in public relations and a certificate in event planning. She is a behind the scenes kind of girl, which is why PR is perfect for her. She does that little happy dance when a plan comes together or a crisis is averted. She believes in honesty, kindness, and organization, and that is how she runs her business. In addition to being a fabulous PR navigator, she is also a wife and a mom. There is usually a caffeinated beverage a notebook, and a pen close to her And we've already seen the caffeinated beverage this morning. In her spare time, she enjoys organizing. No, seriously, having game nights with her family, trying new restaurants and most importantly, napping. The, the important things in life.

Yes. Well, Angel, thank you so much for being here with us today. I'm glad that you're prepared with your caffeinated beverage. Why don't you

I'm like, it's mine, buddy, but oh So yes, caffeine definitely important. But again, I was happy to be here. Um, as you said in the bio I love public relations. I love um organizing I have raged organized a couple of times this summer like how they say some people rage clean. I um I'll see something. I'm like, Ooh, I don't think that belongs there.

And then next thing, you know, I've reorganized the pantry or the bathroom or something like

Like I don't need to be in the forefront. and so public relations is just perfect for that because you kind of get to hide out and be like, here, this is what you do. This is what you say. And I don't have to be seen, but being a solopreneur, it's, um, a little bit different than that, because if you're by yourself, you kind of have to be seen.

And so that's something that I really want to like, kind of focus on is helping introverts be comfortable with. Doing different public relations things that they may need to do as a solopreneur in their business.

like

go out and do presentation, like you don't kind of realize what makes you nervous until suddenly you have to do it. So

I'm glad that there are people like you out there helping us figure that out.

And that's perfectly fine. It doesn't mean that you can't do it. It just means that you need to

retweak what you're doing. Right.

It wasn't really how I work. It wasn't really how I think. And you know, she was really adaptable and working with me and she, she's been wonderful, but yeah, totally agree. Like sometimes things just don't. You know, click with your personality and your preferences and that's okay. So

And I was like, that's not me. I'm not just going to hop into someone's DMs that I've never had any type of connection with before and be like, Hey, this is what I do. Here's how I can help you. And I was like, yeah, it can be a little scary, but that's really how people are getting clients these days. And I was just like, Okay, but it's not for me and they kept like trying to pressure me into it and I was like that's not how

I operate. I want to build relationships and I want to talk to people and get to know people. I just don't want to be like, Hey Lauren, we've never met before, but here's my product.

You should definitely check me out. Let's schedule a consultation because I ignore stuff like that when I get it. And so it's just like, no, that's not my thing. And they just kept trying to like force it on me. But if it's not how you operate. It's not how you operate and trying to force it and make yourself do it is only

going to make things worse. and I feel like slow your

progress.

today. You are a PR expert and I know very little about PR. I might even say nothing

about

PR.

So why don't you start by telling us what is public relations and

why do people like coaches, consultants, things like that, uh, actually need it in their business?

For instance, I'll say my husband, he works at a bank. And so they have to wear uniforms that has the bank's name on it. And so they'll tell you, Hey, if you're going out after work to go meet some friends or anything like that change your shirt so he always keeps like an extra shirt in his car or I'll make sure to bring a shirt with him because if he goes Out and you

know, he does something crazy not that he's going to but if he goes out and he does something

crazy nobody's looking at him They don't know him as an individual But what they do recognize is they recognize that branding on that shirt. They recognize the color of the shirt. So now it's not his problem. It's their problem. And so that's what PR is. And so people as solopreneurs, you don't realize you're already doing public relations. Like if you're, if you have a business, you are now Lauren, the business owner, you know, you're now Angel, the host of the Modco podcast or the owner of the modest company.

And that's what they're associating with. They're not associating it with the individual. So it's all about brand reputation, brand management, and how the public sees you.

So, um, now that we understand kind of more of what public relations actually is, is, are,

um, is, okay, singular.

can small businesses use

it for themselves? You know, what, what does that actually benefit for someone like me?

who's a

And then the pr team has to come in and clean it up and people are like, okay I'm still gonna go and i'm still gonna shop there. I'm still gonna go give them all of my money Versus whereas a small business zone or how they say You know, you can go to a fast food restaurant. they can mess your order up a hundred times, but you go to a Small business and they do one thing wrong and that's it.

You're done with it. And so We don't get grace as small business owners. It's just, it's literally most times one thing can make or break you. And nine times out of 10, that thing probably isn't even your fault. Like, but that's where public relations comes in because you always want to make sure that.

Your brand and your business is being shown in a positive light. And that if something does come up, like, let's say, for instance, using your example, so you're a consultant, right? So what are you going to do if you have one client who you've done everything for, but they're not following your contract protocols, they're not following what you've outlined in it. And so they're now they're going out and giving you a bad review or they're bad mouthing you. It's like, okay. That would be considered a crisis management aspect. Do you have a plan in place to be like, how am I going to maintain my reputation? How am I going to let people know not in an argumentative way or not in a way that's being rude, but let people know this is in fact, false information.

This is not, this is not what happened. This is how it actually happened. And so that's why it's important. Or if you're a restaurant, And you know, someone happens to get sick from your restaurant, the person may have came in there and they may have already been sick before they came there, but then they come to your restaurant and now they're trying to blame it on your restaurant, you know, what are you going to do?

So it's thing, it's little things like that, that you don't necessarily think about as a small business, but you do need that crisis management aspect. In your business so that you can be prepared for those things because they're gonna happen as a small business owner. Someone's not gonna be happy with your services because they didn't follow the guidelines of what it was that you were supposed to do or what it was that they were supposed to do or they weren't satisfied with the outcome or something like that.

So you need that and then also as far as you want to get yourself out there. In the community, you want to get people to know you. So that's also where PR comes in is to allow people to be able to get to

know you and to know your brand,

What do I have to do? They already have their plan. They already know who they need to call and who they need to contact to handle the situation and get it taken care of so that it becomes a thing of the past and that it doesn't hurt them in the

long

out, and the release, you know, you know, basically bricked a bunch of computers, and so they're manually fixing them, and I'm just thinking like, Their PR team must be scrambling right now, but people are still going to do business with them.

Just to your point, like They're not going to get rid of CrowdStrike. They're not going to get rid of Microsoft. They're going to continue to do business with them. So they don't have as much pressure to sort of deal with it and fix it. And, you know, yeah, the optics of just giving a 10 Uber Eats gift card is probably not great, but it's not.

Probably not going to kill their whole business. Whereas if it was a small business and we didn't have a PR person, we didn't have a plan, we didn't have, you know, the, the resources to be able to deal with it, it, it might, it might actually really take your business down. So

I'm, I'm not dealing. I'm not dealing with anyone. Not realizing that as a small business owner, that more than likely probably had to come out of their pocket. So now there's

something that they cannot do in their business or, you know, with their family, because. They they were

trying to do that to make

Then just crisis management, like public relations also has to do with media, like pitching yourself, getting on other people's platforms, getting on podcasts, um, public relations specialists can help you book things like that. Like getting on people's podcast, or if you're an author, like helping you with your book tour, different things like that.

So it's not just all. Avoiding a crisis or fixing a crisis outside

of it. It has its positive aspects

of

it as well

So you need to know that, like, for instance, let's say that. One of the positive things you're doing is that you're pitching yourself to be on, you know, a podcast or something like that. Well, if you're excited, this is your first time pitching and you're excited, you may skip over some steps, you know, you may not.

You may not send your one sheet over or you may not include like the proper language or something in the email. But if you have your checklist, you can be excited, but you can also be looking at your checklist and saying, okay, I did this part. I did this part. Let me check this off. Let me, let me check this off.

And so having a plan is important because it gives you, it's like your favorite blanket when you're a child. It gives you that security that you need to say, I've got this like I'm excited or I'm anxious. I'm nervous, whatever it is,

but at the same time I

still have this and I can

follow this

plan.

which is usually, you know, that's mostly when people write reviews is when they're really, upset about something.

Or when they had really, really excellent service and they had a really great experience. Those are the two main times that people will Will write reviews and so that's why people trust them more because they know that it's coming from this third party And you do have to be careful. I will say with reviews You have to be careful when you're reading them because of course we have spam and bots and all that stuff But you can usually tell When it's like a spam or a bot that the that the review is coming from and I will also as a little side note, I will say because I do know that a lot of business owners use like Yelp and Google reviews and different things like that.

Y'all please stop arguing with people on these Yelp reviews in these Google reviews when you comment back on them. So, uh, Me personally, as a consumer, I check a lot of reviews. I'm very big on earned media. I'm always checking reviews before I go to a new

restaurant, a new

place, anything like that. Yes.

You want to check it. And so I Like to take the good with the bad because one, I don't trust a place that just all of their reviews are good. Like now, okay. If it's a podcast, I'll usually, I'll usually trust that. But if it's like a restaurant or a hotel or something, I'm just like, You have 8, 000 reviews and all of them are five star that's a little it's a little strange to me anything with Right anything with that many reviews and all of them are positive.

It's like, oh, that's a little suspicious But then also on the other hand, it's like you have 8, 000 reviews and all of them are one star reviews So, you know, I like, uh, I like a healthy balance between the two of them, but what I don't like to see and what will definitely turn me off is if I see a negative review and then I see the owner going like back and forth arguing with the person in the comments, there's nothing wrong with again, you know, Stating your case, like writing back and saying, cause that's a part of PR writing back and saying, Hey, I'm sorry that you had this bad experience.

You know, I'm sorry that it didn't meet your, your standards or what you were hoping to expect if they don't already have it in the, um, and the comment. What could we do to earn your business back again? Or what could we have done differently to make your experience better? You know, or something like, is it okay if we reach out to you personally to talk about this and see if there's a way that we can, that we can reconcile this and possibly earn your business back.

What I don't like is when I see, well, the time that you're talking about, this was happening and I had this going on And I had that going on. No, because now you look just as crazy as them for responding back to. And now you're making your business look bad because now I'm thinking that. You're just this combative type of person and that, you know, you're, it's not professional.

That's what I'm looking for. It's not professional. And so to me, I don't want to do business with you because I'm no longer thinking of you being a professional. Now you're just somebody that's arguing with someone else on the internet. So there are

professional ways to handle that, but stop arguing with people on

general, I feel

like that's a good life advice to just. stop arguing with people on the internet.

Okay. Once you finish. The project or finished working with whoever it is that you're working with. And like your final wrap up email, ask them, Hey, I would really appreciate it. If you could leave me a review or a testimony and let them know this may be used on my website or in other promotions or anything like that.

Like you can, you can ask that a lot of times people will just leave reviews. I know me a lot of times, if I go someplace and I have a really good service, I'm right there on y'all still while I'm sitting there or whatever it is, and I'm sitting there and I'm writing that review and I'm telling, Everyone about it.

So that's good. You'll hear a lot of times business owners will say the best. Um, the best thing that anyone can do is to refer me to a friend like Someone referring you to a friend or a co worker or a family member that's speaking very highly because that means That you had excellent service because most people Don't want their name to get a bad reputation because again if I refer someone to lauren And then lauren turns out to be crappy or she's rude to them or anything like that is Well, angel referred me to her.

So now I can't trust angel anymore. So now that's my reputation. Like it's not. At this point, nobody really cares about Lauren. They might say, Oh, if somebody else misses them, I'd be like, yeah, I wouldn't do that. But for the most part, I'm like, angel told me that. So now I can't trust anything that angel says anymore.

So that's a very high form of. Of PR is army. So you definitely want to be trying to get that earned media and then networking like networking is a very good tool that you can use for PR because if you're Networking connects you with people that you may not have otherwise connected with. Like with me and Lauren,

I

think we originally found each other and maybe a

Facebook

podcasting Facebook group. yeah,

I think, yeah, it was a podcasting, Facebooking group and I put out a call for guests and so she came on my podcast and then when she started her podcast, She sent me an email and she's like Hey, you know, would you like to be a guest on my podcast that comes from networking, which is something that wouldn't have happened if we had never done that. And so networking is still a really great tool. Um, but I also want to say with networking, Don't go into it thinking, what can I get

Like There's A whole bunch of reasons to network with people There's a whole bunch of people, whole bunch of reasons to make connections with people and you making a connection with someone that can make that connection may not even be for you. That connection may be for someone else who you know down the road who may need something.

There's been plenty of times that I've connected with someone. And I'm like, Oh, I don't need their service. But then I'm like, Oh, light bulb. I know somebody that does let me put you in contact with them. So go into it with an open mind and just realize that it may not be you who needs the service. It may be someone else.

So definitely earn media. and networking, those are like my two big things that you can do to get yourself out there and to tell people more about your brand and get people to know more about your brand. And oh, and also I'll say, tell your story, like just tell tell your story and talk about yourself. I know a lot of times we as female business owners, we shy away from talking about ourselves and from telling our story.

And so when people ask you, even if you're still working, A nine to five, but your goal is to do your business full time. When you go out somewhere and someone says, Hey, you know, what's, um, what is that you do now? It's not the time to talk about your nine to five. We don't, we don't care about that. It's not, but now is the time to talk about your business and what it is that you do and who it is that you serve.

Because again, they may not need your services, but

someone else that they know. May need

those services.

advice. You know, you were talking about earned media and asking for testimonials, and I have actually inputted, uh, implemented a process in my business where, so I work with clients for six months, usually four to six months, depending on where they're at in their business. And I have implemented a process to send myself a reminder automatically at the halfway mark to say, check in with this client, see how things are going. And obviously I'm meeting with them regularly anyway, but sometimes there's not space for feedback. And I love getting feedback as, you know, as a coach, it's been something that I really focus on. And so I have a midway, you know, midway through our work together request for feedback. And then at the bottom it says, you know, this may be used in public as, you know.

Testimonial and things like that, because it's, it's, it's twofold is helping me get feedback for how things are going so that I can pivot if we're not, you know, if I'm not doing something that they want, or we're not, you know, we're missing something or something's not working that I can fix it because we're only halfway and if they praise the work that we're doing together, or they really talk about, you know, What they've enjoyed and what they've gotten out of it, then I can also use that as a testimonial. So it's a great sort of two fold process for keeping, you know, track, keeping on track with my clients and then also getting those testimonials. So the important thing that I have found though, and you'll, you can speak to this or correct me, but is you have to ask very, Specific questions. And I don't mean leading questions, but I mean, don't say like, how are things going?

Say, what could I be doing differently? Or, what do you wish that we were working on that we haven't worked on? Or, you know, make the questions actually things that people can answer as opposed to like, how are things going?

Because people are going to be like, fine,

and that's not helpful. So,

you want to make sure that they're really clear questions.

Answerable questions.

And then that can help you revamp things. If you need to make sure that you're staying along with the same, keep doing the same things that you've been doing. If you need to, it really helps when you, when you ask those specific questions And like you

said, really kind of get in there and not just broad

of this is what Lauren has helped me with, or this is what you've helped me with. And I really enjoy it. And this is the outcome of it as opposed to Lauren's great. I mean, I, I am

great, but

thank you, please.

and that has been something that I, we talked about, you know, being an introvert at the beginning of this. And, um, you know, that's something that I have really had to step out of my comfort zone

and work on because, you know. Reaching out to people and asking like, Hey, let's meet, let's talk, let's see how we can collaborate. that was not something that was super comfortable for me. It was not something that felt really natural. It felt like I was pushing myself on people where I may not have been wanted. I thought people might think I was being salesy. So it really took a lot for me to figure out how to incorporate that. That felt comfortable for me. And it's exactly what you said. It's coming in with the mindset of how can I help this person as opposed to how can they help me, or how can I get something out of it? Or how am I going to sell to this person? Because I never now go into my networking calls with how am I going to sell to this person? And usually they're not people that I want to sell to. They're not really my ideal customer, but there are people who probably work with my ideal customer so that we can collaborate on something. And then we both.

benefit because we have similar audiences as opposed to going to them and saying, well, I work on systems and what kind of systems do you need? And how could I help you? Like, that's not, that's not what anyone wants out. of these calls really. And if it works out, then it works out. Like I actually networked with an HR person who then ended up after a couple of calls becoming my client,

but it was never our intention at the beginning.

Getting, and it happened organically because we found we really meshed together. She really needed the services I was offering and it worked out that way. But that was never the intention that we started with. So yes, networking gets easier as you do it. I wanna say

So we ended up sitting beside each other. But then after they had the speaker and they did the presentation, it's like, okay, now get up and talk to people. And I was like, Oh, I was like, I

guess I am at a

You know, but. As an introvert some things that I have kind of found that make it I guess a little bit easier for me to with the networking is one like having the podcast definitely helped me a lot because I was looking for guests or talking to people as guests so that helped me and um but posting on social media like I'm not big on social media I have a very love hate relationship with social media But it has helped me step out of my shell a little bit more because most of the time I forget what I even posted on social media.

A lot of my posts are scheduled, but every now and then I'll like post on a whim. Think a couple of days ago I posted on threads cause I've really

been into

threads

So I feel like it takes a little bit of the overwhelmingness of it off because one, you're not face to face, you're doing it on your phone. And so, you know, if you tend to be an overthinker or something like that, you can kind of think about it before

you respond back to, to what it is. Or if you want to take a few minutes before you respond back to, you don't have to immediately respond back to it.

Versus if you're in person and someone asks you a question, you got to respond back to them. And as introverts, we like to be able to prepare for stuff. And so having to be able to respond right then is not always the best thing for us. So I think social media, if you're scared of networking or if it makes you a little bit nervous, I would say start off in, networking groups on social media and just slowly like dip your toe in, hang out in the group for a little bit, get a feel for the group.

And then. When you get comfortable, you know, then post and introduce yourself. I've seen many groups that I'm in. People be like, Hey, I've been in this group for over a year, but I just now got comfortable posting. I want to

introduce myself. So you can always do something like

advice. And, and threads, it's funny, we talked, we're, you mentioned threads. Threads feels more raw to me,

like it feels more real.

And so I have been really enjoying threads, but

also struggling with it, because like you said, you should be really telling your story. And that's just not something that, uh, is comfortable for me. It's not something that uh, it's not that it makes me uncomfortable. me uncomfortable. It's just that it's hard for me to put, put it into words. Like, here's what I've done and here's how I help people. And like, that's just not something that comes really natural to me. And so, but I find with threads that that's the content that really resonates with

people.

People want to hear about you. They want to hear your story. They want to hear, you know, how you've done the thing. And for me, it just. It's just so hard to be that authentic, I guess. I don't know, not hard to be authentic, but it's hard to be that vulnerable and that raw. And so Threads has been really challenging for me in a good way by teaching me storytelling and teaching me how to think on the fly about what I want to say and how I want to say it.

And, um, you know, so it's been a really interesting experience. Uh, interesting experiment for me, but I found a lot of podcast guests through threads just by posting on it And saying, here's my podcast. Here's what I'm looking for. And I had a ton of people interested in it. So it's a really great, I think, opportunity for people to start getting back to that. More natural feeling, less, uh, um, you know, projected feeling of this is what, you know, I have to be perfect and I have to have all the things and I have to have the aesthetic timeline and all of those things like threads is much more real and natural, which also makes it more vulnerable. So just an observation.

And so a couple of pieces of advice that is one, Most of our ideal, um, clients, our target audience is people who are going through something that we've already gone through. Like, that's why we started our business because we had a problem, we solved it. And now we want to help other people solve their problem.

So, excuse me, I say. Tell your story and talk to them in a way that you wanted someone to talk to you when you were going through that. Think about what you needed someone to say or what you needed to hear during that time to help you with that problem, to help you solve that problem, or to help you take the steps to start solving that problem.

And that's how you tell your story. You tell it from that point of view of where you were at when you were, when you were going through this. And then also because some people, they have. A lot of stories, you know that had that led them to that point So I also say write down your stories like write it I'm a person that likes to write stuff out like I need to see stuff and then I kind of take it from there So take the time to write out your your stories all of them Like not just one take time to write out all of them and then Look and see Which story is best for which platform.

So, because all social media, when all social media sites are different in the aspect of what it is that people are looking for on the sides or what is that people want. And then also when you go on like a podcast or when you're talking to someone in person, that's different than being in all social media.

So write those stories down and then. Decide which one is your best story first and then take that and decide how you want to break it down so that if you're posting it on instagram that It fits the The process in the way that people like to see things on instagram if you're doing it on threads It fits how people like to see things on threads if you're on a podcast that it fits into that And then once you get comfortable telling that one story and breaking it down into the different Platforms

is using then you can incorporate other

stories or other parts of other

So that's great advice, you know, and just like you said, there are so many different

aspects of your story of my story. Like I moved to Italy and I had brain surgery and I got a divorce. And it's like, which one of these really would resonate with people?

to help them kind

of see themselves in me. So I think I totally agree writing it down. I think would be a great first step. Well, Angel, thank you so much for joining us today. I really enjoy talking to you. I want to talk a little bit more about how you specifically help people like me, coaches, consultants, solopreneurs with their PR.

What are some of the things that you can do for businesses like mine?

So that again, for people who are introverts or people who are like, Ooh, I don't know what to do. I don't know what to say. If you're a consultant and you're talking to someone about your services, you can have a one sheet that says, okay, Here's what I offer. Here are my services. Here's the pricing for it.

Here are some client testimonials or reviews on them. Or even if you're just in like a a networking group, like we talked about, you can say, here's my one sheet. And that way you don't have to think about what it is that you want to say, or think about what it is that you want to talk about, or even be like, Okay.

Well, what did I say in the other posts that I put in? Like, is this different? Am I telling them I could do something different now than I did before? Or am I putting something on there that I'm not comfortable with? If you already have that one sheet, it's just like, okay, here it. is. I slide It out to 'em, that's it.

Or I can go on there and I can pull pieces of information off of it. It also helps with, with your bio, because. Most places they want a bio or some type of information. Bio and headshots are the two main things that people always want. And I know at first I was always like, okay, where's my bio? Where's my headshot?

I was searching around for it, but you have it on that one sheet. So now I'll just go on my one sheet and pull off my bio. If they don't need the whole sheet, I'll just go on there and I'll pull it off of my bio. So a one sheet is great for consultants. It's great for solopreneurs. It's great for coaches because, um, It's great for speakers, authors.

It gives a list of here's what I do here. The topics that I speak on here are the books that I've written. I've seen people put on their one sheet a list of questions that they. like that they like to answer that they feel comfortable with because that's them kind of Controlling the narrative like yes I do want to be on your platform and I want to get out there and speak to other people or I want Um, or you know, I want your business But here's what i'm comfortable with so that people aren't coming out of left field and asking a question that they may be like Okay, I wasn't prepared for this and so having a one sheet is really is a really great media kits as well if you're looking to do partnerships with other people or if you're looking to um, Do collaborations with other people here.

All my statistics right here in place that you're not going out and thumbing around trying to figure out what it is that you know what your statistics are. Of course, you want to make sure that you keep these things updated regularly, but having an arsenal of those tools at your disposal. Comes into that planning so that you're not having to go out and search for it when you actually need it.

And then I also have a crisis management workbook as well. It's, um, so for the toolkit, I have a DIY toolkit that you can do yourself. Um, or you can work with me and we can work on it, um, together. And then I also have a crisis management workbook that just gets you to sit down and And I can also work with you on that and help you with that.

But just to think about, okay, like we were talking about earlier when we, before we got on here that we're currently, you know, we got tropical storm Debbie going on here. So a lot of stuff in my area got closed down at the last minute. So if you're a solopreneur or you're a small business owner. What are you going to do if a natural disaster comes through and, you know, that's going to stop your business for a while.

How are you going to do that? What are you going to do when you get that bad review from a customer or you know, your product happens to be defected or something like that. So things like that is what I help people with just to kind of to plan out because like I said, PR isn't something that people always.

Think about and if they do think about it they're not really sure how to incorporate it Into their business. Um, I think sometimes people think that it's like this big giant scary monster So I just really want to help to educate people on it and let them know that it's not this big giant scary monster There are things that you can do to make

it easier to prepare yourself

and

to plan

for it

You can just send them the link and they can click on the link. So that way, whenever you go in and you update it. If you send it to them on Monday and then two weeks from now you go in and you update it, well, when they click on it three weeks from now, they're going to see whatever those updates are versus you having sent the PDF and now they have stuff that's old information.

Now they click on the link and it's, it's up to date. So that's a

great way. Yeah, that's a great way to do it too. And then you could just easily.

Update it. So yes, get it out your notes app, Lauren.

the Modest Company LLC

what should be included on your

one sheet.

link sent

Lauren, and I had a great time as well. And good luck with your podcast. I

know it's going to