In this episode, I’m talking about one of the most common — and damaging — habits I see in business: putting your own pay last.

Many business owners believe it’s responsible to delay paying themselves until everything else is covered. But over time, that mindset creates a business that relies on the owner making personal sacrifices just to keep things running. And that’s not sustainable.

I explain why a business that only works when the owner is underpaid is fundamentally broken, no matter how successful it looks from the outside. When owner’s pay is treated as optional, stress builds, decision-making suffers, and the business starts to drain rather than support your life.

Using the Profit First approach, I show how prioritising owner’s pay changes the way a business behaves. When your pay becomes a non-negotiable part of the system, spending becomes more intentional, choices become clearer, and the business is forced to operate within realistic limits.

This episode is about redesigning your business so it supports you — not the other way around.

Takeaways:

1. Effective business management necessitates prioritizing owner's pay as a fundamental requirement rather than an optional afterthought.
2. The belief that one can defer personal compensation indefinitely is a detrimental habit for business proprietors.
3. Implementing the Profit First methodology leads to healthier financial practices and sustainable business growth.
4. A lack of immediate financial compensation for owners can foster feelings of resentment and exhaustion over time.
5. By allocating profit and owner's pay first, businesses can cultivate a healthier financial environment for sustained success.
6. To achieve true financial health, business owners must shift their perspective from later to now regarding their compensation.

Links referenced in this episode:

1. debhalladay.co.uk

Companies mentioned in this episode:

1. Accounts Ladies
2. Accounts Office Training Academy
3. Profit First
4. debhalladay.co.uk

Welcome to Profit first with Deb Halliday.

That's me.

I'm Deb.

I'm a Profit first professional and trainer, author of how to Build a Financially Healthy Business, founder of the Accounts Ladies, an award winning accountancy practice and the Accounts Office Training Academy.

This is the show for business owners who want to stop stressing over money, keep more cash, pay themselves more and build a business that truly thrives.

Just a quick note.

Profit first is a licensed methodology.

Everything here is designed to help you implement it in your own business.

If you're interested in helping others with Profit First, I'll share how you can apply to become certified too.

Let's get started.

Because your business should work for you, not the other way around.

There's a sentence I hear from business owners more than almost anything else.

I'll pay myself properly later.

Not now, not this month, not this year, later.

And on the surface, it sounds responsible, even noble.

The business comes first, the team comes first, the clients come first.

But over time, that belief becomes one of the most damaging financial habits a business owner can have.

Because I'll pay myself later rarely means later.

It usually means never.

What I see again and again is the business grows, revenue increases, workload expands.

But the owner's pay stays stuck or becomes unpredictable or quietly disappears altogether.

And eventually resentment creeps in.

Not always consciously, but it shows up as exhaustion, frustration, a sense that the business is taking more than it gives back.

Here's the truth.

If the business only works when you're the last one paid, the business doesn't actually work.

You're subsidising it.

Many owners tell me, I can't afford to pay myself yet.

But that's not quite accurate.

What they really mean is, I've designed a business that spends everything before it gets to me.

This is where traditional business logic does real damage.

Because it teaches us that owner's pay is flexible, optional, something to be sorted once everything else is covered.

But in reality, owner's pay is not a leftover, it's a requirement.

You wouldn't expect an employee to work indefinitely without pay.

And yet, business owners do exactly that to themselves, often for years.

They normalise it.

They call it just how business is.

Here's what changes when you start paying yourself properly.

You stop making vague decisions.

You stop saying yes to work that doesn't actually support your life.

And you start designing a business that has to function within real world constraints.

This is one of the most important things Profit first addresses, because it doesn't just prioritize profit, it prioritizes owner's pay not as a reward, not as a bonus, but as a non negotiable part of the system.

When owner's pay is allocated first, the business is forced to adapt.

Pricing gets questioned, costs get examined, time gets respected and suddenly effort starts to feel worthwhile again.

Let me be clear.

Paying yourself properly is not selfish, it's responsible.

A business that can't support its owner is not sustainable, no matter how good it looks from the outside.

If you're listening to this and thinking, I just need one more good month before I sort my pay, I'd gently challenge that because there will always be one more expense.

One more reason to wait, one more justification.

The real shift happens when you ask what does my business need to look like to support me now, not later.

That question changes how you build everything else.

In the next episode, I'll talk about another trap that catches a lot of growing businesses.

Why revenue growth without profit can actually make things worse, not better.

Thanks for tuning in to Profit first with me.

Deb Halliday if you found today's episode helpful, please subscribe, leave a review and share it with another business owner who needs to hear this.

For more resources, courses and to connect with me, head to debhalladay.co.uk and remember, when you put profit first, you build a business that reduces the stress while it supports your goals and dreams.

See you next time.

Sa.