In the tiny lakeside town of Empire, Michigan, the scent of melted chocolate drifts through the air. But inside Grocer’s Daughter Chocolate, co-owner Jody Hayden is doing far more than creating sweet treats — she’s rewriting the story of chocolate itself.
From her early days working with Mayan farmers in Mexico to handcrafting ethically sourced confections in northern Michigan, Jody has built a business that proves indulgence and integrity can coexist. She shares how small farmers across the globe are finally being paid fairly, why some cacao growers have never even tasted chocolate, and how every bar from her shop carries a piece of social change.
Address:
11590 S Lacore St,
Empire, MI 49630
Links:
👉 Website: https://www.grocersdaughter.com
Facebook: https://www.facebook.com/GrocersDaughterChocolate
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Watch on YouTube: https://youtube.com/@totalmichigan
I got to go to West Africa last year and it was really
2
:eyeopening to see that these folks
are growing this incredible tropical
3
:fruit that will turn into chocolate.
4
:And aren't being treated fairly,
like we're just getting water
5
:brought into the community for the
first time because of an initiative
6
:And just getting schools
built in their community.
7
:And it's crazy to think that we enjoy
this treat here and that the farmers
8
:on the other end really haven't
been living in a dignified way.
9
:And we can change all this.
10
:Cliff DuVernois: Hello everyone.
11
:Welcome back to Total Michigan, where
we interview ordinary Michiganders
12
:doing extraordinary things.
13
:I'm your host Cliff DuVernois.
14
:It's fall time in Michigan.
15
:It's an absolutely beautiful time of
the year and it's a great time for us to
16
:think about the color tours and going out
and seeing the leaves changing colors.
17
:If you happen to do that this year, I
would highly recommend that you stop
18
:by this little town called Empire.
19
:In Northern Michigan, it's right on
M 22, and as you go through town,
20
:there's this little darling chocolate
shop that you really ought to treat
21
:yourself to when coming through town.
22
:And that is actually called the
Grocer's Daughter's Chocolate,
23
:located in Empire Michigan.
24
:Joining me today is the co-owner.
25
:Of the Grocer's Daughter's chocolate,
and that would be Jody Hayden.
26
:Jody, how are you?
27
:Jody Hayden: I'm doing great.
28
:Thanks for stopping in.
29
:Cliff DuVernois: Thank
you for having us today.
30
:Why don't you tell us what is
Grocer's Daughter's Chocolate?
31
:Jody Hayden: Yeah, so Grocer's Daughter
Chocolate is a craft confectionary.
32
:So what does that mean?
33
:It means we source all of our
chocolate directly from small
34
:scale farmers in Ecuador.
35
:We've been doing that since 2013
when we bought the business.
36
:We also have a gelato shop next door.
37
:It's only open right now,
Memorial Day till the end of fall.
38
:But everything is house made,
all natural, no preservatives,
39
:and we use dozens of Michigan
ingredients, which are extra proud of.
40
:We love our home state.
41
:Cliff DuVernois: Yes.
42
:Jody Hayden: Yeah.
43
:Cliff DuVernois: Yes.
44
:Perfect.
45
:So, Jody b before we dive
more into the story of your.
46
:Ridiculously good smelling store here.
47
:Why don't you tell us where are you from?
48
:Where did you grow up?
49
:Jody Hayden: I'm actually from southern
Arkansas, so I was born in southern
50
:Arkansas among, you know, a bunch of small
town folks that really loved good food.
51
:So a lot of scratch made food.
52
:So that will come, you
know, into our story later.
53
:My family moved to Iowa, very
small town in Iowa when I was.
54
:Young.
55
:And so I grew up along the Mississippi
River among corn fields with horses.
56
:You know, I've been fortunate
to have a pretty idyllic life.
57
:And then I moved to the Midwest,
but I ended up in Michigan in:
58
:after living in Chias, Mexico,
finishing my graduate degree.
59
:So I studied social change.
60
:Um, it's actually a business management
program focused on social change, and
61
:I ended up in chias, Mexico working
h Mayan indigenous farmers in:
62
:And started a coffee
roasting business first.
63
:Yeah.
64
:As a result of that that
time in Chias Mexico.
65
:Cliff DuVernois: What an adventure.
66
:Jody Hayden: Yeah, it was an adventure.
67
:Cliff DuVernois: Oh my goodness.
68
:I love the story already, so.
69
:Let's take a step back here.
70
:'cause you were talking about getting
your master's degree in social change.
71
:Jody Hayden: Yeah.
72
:So my master's degree was at
the school for International
73
:Training in Brattleboro, Vermont.
74
:This was a program that started
the Peace Corps in the sixties.
75
:Oh, okay.
76
:And so they have it's called
organizational management,
77
:focused on social change.
78
:They also had a lot of
international education programs.
79
:So a lot of my colleagues from
graduate school ended up at Catholic
80
:Relief Services and U-S-A-I-D.
81
:My background was, my
undergrad was in anthropology.
82
:Right?
83
:And so,
84
:Cliff DuVernois: oh, there you go.
85
:Jody Hayden: I really, really
was fascinated with different
86
:indigenous cultures around the world.
87
:And so, here I am, 25 years later
and I got to combine my education
88
:and my passion for social justice.
89
:I'm doing something I feel
so fortunate to do every day,
90
:which is work with chocolate.
91
:Cliff DuVernois: Alright, so
you, you talked about how, so
92
:what brought you to Michigan?
93
:Jody Hayden: Yeah, so Michigan, um,
I ended up here because my former
94
:husband who still has higher grounds
trading company in Traverse City.
95
:Okay.
96
:He vacationed here as a child growing up.
97
:my PA family was living in
Texas, in Houston, Texas.
98
:His family was in Toledo and Ohio.
99
:And while both of the cities are
wonderful, we did not wanna live in them.
100
:So, we decided to relocate to
Traverse City after we were in
101
:OPAs Fi finishing graduate school.
102
:Yes.
103
:But again, starting a small business.
104
:Then I was 23 and starting
Higher Grounds Trading Company,
105
:a new coffee roasting business.
106
:Yes.
107
:And so Traverse City really
embraced this, right?
108
:And so being located where we are
here in Northern Michigan is really
109
:special because our community loves to
support food makers and entrepreneurs
110
:that are doing things ethically.
111
:And that's not the case everywhere in
the in the country, which I'm learning.
112
:And so I feel.
113
:Super fortunate because both the
coffee business and now this chocolate
114
:business has really been like I
said, embraced by the community and
115
:they're, they're helping keep us
alive and thriving year after year.
116
:Cliff DuVernois: And I know, and we're
gonna explore this a little bit more, but
117
:this is something that is both beautiful
and dare I say, unique about Michigan in
118
:the fact that a lot of people who are.
119
:Purveyors of, in your case would be
chocolate or, uh, it could be popcorn,
120
:it could be any number of things are
borderline fanatical about using Michigan.
121
:Products because the theme that
I hear again and again is that
122
:you cannot beat the quality.
123
:Jody Hayden: Absolutely.
124
:Because
125
:Cliff DuVernois: everybody wants
wants to have a good quality
126
:product for their customer.
127
:Jody Hayden: Yeah.
128
:Cliff DuVernois: Why go outside the state?
129
:In the state, we have the best.
130
:Jody Hayden: I absolutely agree with that.
131
:And you know, a lot of people don't
know that Michigan's second only to
132
:California in the number of agricultural
commodities that we produce as a state.
133
:So from honey to fish, right?
134
:We have all of these amazing ingredients,
and so while we can't grow chocolate
135
:or cacao, which is actually the
tropical fruit that chocolate comes
136
:from, we cannot grow that in Michigan.
137
:We can include.
138
:Honey, and dozens of berries,
herbs, teas, you name it, things
139
:that are made here in Michigan.
140
:All of our dairy for our gelato
comes from Mayo, Michigan.
141
:There's Oh yes.
142
:Five Amish families there
that supply our dairy.
143
:And we actually learned a few years
ago, and we opened our gelato shop that
144
:were one of the few, ice cream gelato
makers in northern Michigan that are
145
:doing it from scratch from the beginning.
146
:So dairy brought here.
147
:We're getting local fruits
brought in sometimes local herbs.
148
:And so we use mint from our garden
to make our mint chocolate chip.
149
:It's just fantastic.
150
:The flavors are amazing.
151
:This
152
:Cliff DuVernois: is great.
153
:I, I am.
154
:I'd love this story more and more.
155
:Let's go back here, because you
first mentioned about getting
156
:into the coffee roasting business.
157
:What sparked that?
158
:Jody Hayden: Yeah, so when I
was in Chapas, Mexico in:
159
:I was studying trade policy.
160
:That's what my graduate
program was in, right?
161
:And I quickly learned that there was
amazing coffee in Chapas, Mexico.
162
:But the market was not good
for these farmers, right?
163
:They're indigenous people.
164
:A lot of them don't even speak Spanish.
165
:They speak Sal.
166
:They're Mayan indigenous language.
167
:Okay?
168
:And the reality of both the coffee
and the cocoa trade is that these
169
:have been exploitative extractive
industries for decades, right?
170
:So farmers haven't been
guaranteed a fair price and often
171
:have been paid below poverty.
172
:Wages.
173
:Right?
174
:And this is for us to enjoy
a luxury treat, honestly.
175
:And so, yes, I realized, I saw
firsthand that there was a possibility
176
:for a real social change and
just to be a good human, right?
177
:Yeah, I want you to have a good life.
178
:I wanna have a good life.
179
:Everybody in the world should
enjoy that same privilege.
180
:There is enough resources in
the world for that to happen.
181
:Yeah.
182
:So if we can do one little small thing.
183
:And that means paying
someone a fair price.
184
:Why would we not do that?
185
:So Higher Grounds Trading Company was born
out of that really wanting to do right by
186
:farmers and by our community here and help
connect consumers to the story of coffee.
187
:Cliff DuVernois: Oh,
you know, yes, yes, yes.
188
:Like
189
:Jody Hayden: many people in
the United States drink coffee
190
:every morning and many eat.
191
:Chocolate since they were children
and have no idea where it comes from.
192
:And I've never met somebody that
actually grows the raw material.
193
:Yeah.
194
:And so that clearly
changed my life, right?
195
:And so I just wanted to
bring that home to Michigan.
196
:And the beautiful thing about that is
the response from people, like once you
197
:learn, once you hear the story, once you
taste something that really has love.
198
:Like in every step of the way,
it changes how you feel about it.
199
:And I really do think in today's world
where we're, everything's so digital
200
:and we're so online that these are two
beautiful foods that can connect people.
201
:Cliff DuVernois: Yes.
202
:Jody Hayden: And we see
it every day in our chefs.
203
:Right?
204
:People come in here, they're
treating themselves, they're
205
:treating their loved ones.
206
:It's, I mean, this is such a beautiful
industry to work in and such a privilege
207
:to do what we get to do every day.
208
:Cliff DuVernois: I can imagine that
for many people, and you probably,
209
:you've probably experienced this quite
a bit based on your story, that a
210
:lot of times people can just get so
used to the fact that their coffee
211
:comes through a drive through window.
212
:Jody Hayden: Yeah.
213
:Cliff DuVernois: Without thinking
that there's a farmer that's
214
:like on the back end of this.
215
:Right.
216
:And what's beautiful and very
unique about your story is that
217
:you've spent time with them.
218
:You got an opportunity to actually
like meet them face to face to
219
:see exactly how they are living.
220
:'cause you were talking about before,
about bringing about this social change.
221
:Jody Hayden: Yeah, yeah.
222
:And you know, the.
223
:Thing it all boils down to is people
are people everywhere you go in the
224
:world, we all want the same things.
225
:We all wanna take care of our
families, take care of our health,
226
:pursue what we are, what we love.
227
:Whether that be music or comedy
or whatever it is, that's wherever
228
:you go in the globe, people are the
same and they want the same things.
229
:And everybody should have a
right to some very basic Yes.
230
:You know, like health, education,
the pursuit of happiness.
231
:Yes.
232
:And so, through chocolate, we get to help.
233
:Elevate that, not just across the
globe, but also here with our own staff.
234
:You know, I get to see these 14 year
olds coming to work with us for the
235
:first time and they're quiet and
shy and just to watch them blossom
236
:into being their own people, like
237
:Cliff DuVernois: you bet
238
:Jody Hayden: it's such
a joy to get to do this.
239
:Cliff DuVernois: It is.
240
:I wanna talk about that a little bit more,
but I wanna circle back on something here.
241
:'cause you, you started off with
the Coasty, a coffee Roasty Yeah.
242
:Company.
243
:Yes.
244
:Now you're into the
chocolate business, right?
245
:So how did that come about?
246
:Jody Hayden: Yes.
247
:So I would say specialty cacao
and chocolate is about 15
248
:years behind specialty coffee.
249
:And when I say that, I mean in
the way that we trade or source.
250
:So when I was working in coffee, it
was pretty easy to go to Mexico or
251
:Ethiopia, which I've been to many times,
and sourced directly from farmers.
252
:When I joined Cho, the chocolate industry,
there wasn't as many direct relationships.
253
:Ah, because chocolate.
254
:It's a lot harder than coffee.
255
:Chocolate has a lot more steps in
production to get to, the candy format
256
:or even the not so candy format.
257
:People eat it in now.
258
:A lot of people like high
percentage chocolate.
259
:But anyway, it's much more
difficult process than coffee.
260
:And I think.
261
:How did I get into it and what
excites me right now is that
262
:chocolate is in a Renaissance period.
263
:Mm-hmm.
264
:Um, the Mezo Americans we're
consuming cacao mostly as drinking
265
:cacao in very sophisticated formats.
266
:Like sometimes they would
have cete or spices.
267
:Oh, I love cete.
268
:Cliff DuVernois: Yeah.
269
:Yes.
270
:Jody Hayden: And they would have, you
know, women that were very skill deaths.
271
:Foaming the top of these drinks.
272
:There was a whole culture around it.
273
:And then the Europeans
took it to Europe in:
274
:Cliff DuVernois: Mm-hmm.
275
:Jody Hayden: 1700 and they made it
into what we know now as a candy.
276
:Right.
277
:They added sugar and they added
milk, and they made it more
278
:homogenized in a lot of ways.
279
:And so I think right now what we're
seeing is people are interested again
280
:in where cacao and chocolate comes from.
281
:So a lot of folks that come through
our door, they know about our
282
:chocolate from Ecuador, but they're
also interested in chocolate from
283
:Madagascar in the Philippines and Africa.
284
:Right.
285
:And for us to get to help them explore
that world of cacao is so lovely.
286
:There are people all over the globe
growing cacao, and the reality is.
287
:Just like an heirloom tomato
that grows in your backyard.
288
:Every cacao can produce a different
flavor of chocolate, and that's what
289
:we're involved with right now, is
exploring all of those different flavors.
290
:But we're also gonna treat you to
your favorite chocolate like recipes.
291
:So for example, our peanut
butter puck, it's like a take
292
:on a Reese's Peanut butter cup.
293
:Yes.
294
:So we're trying to span
the entire kind of.
295
:Customer interest in chocolate from
very dark chocolate that might be
296
:very special from Africa or Latin
America, and people's favorite treats
297
:from childhood, which is this peanut
butter and chocolate, you know, recipe.
298
:So it's been fun to try to like
really engage people in all
299
:parts of the chocolate industry.
300
:Flavors, you know?
301
:Right,
302
:Cliff DuVernois: Exactly.
303
:For our audience, we're gonna take a
quick break and thank our sponsors.
304
:When we come back, we're going
to talk with Jody Hayden from
305
:the Grocer's Daughter's Chocolate
Shop, located in Empire, Michigan.
306
:My name is Cliff DuVernois,
and this is Total Michigan.
307
:We'll see you after the break.
308
:Are you enjoying this episode?
309
:Well, I can tell you
there's a lot more to come.
310
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311
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312
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314
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317
:Hello everyone.
318
:Welcome back to Total Michigan, where
we interview ordinary Michiganders
319
:doing extraordinary things.
320
:I'm your host Cliff DuVernois.
321
:Today we're talking with Jody Hayden.
322
:We're talking about all things chocolate,
and we're talking from her shop.
323
:Uh, Grocer's Daughter's Chocolate,
located in Empire Michigan.
324
:Jody.
325
:Before the break, we spent probably
too much time talking about
326
:all the wonderful ingredients.
327
:That are being used and that
are raised here in Michigan.
328
:What I would like to do is I would
like to explore a little bit about the
329
:offerings that you have here at the
shop and also your philosophy behind
330
:them, because you've hinted before
at this concept of being simple.
331
:Jody Hayden: Yeah.
332
:Cliff DuVernois: So walk us through that.
333
:What kind of products do you have here?
334
:How does that simplicity play into it?
335
:Jody Hayden: Yeah, absolutely.
336
:So here at our shop, we
believe that good ingredients.
337
:Are the most important thing
to focus on in a recipe.
338
:Right.
339
:And so our dairy comes from
Mayo, Michigan, which is
340
:just, a couple hours away.
341
:Yep.
342
:We get a delivery every Friday.
343
:Instead of sugar, we often use honey,
which is from Sleeping Bear Farms, honey.
344
:Oh, interesting.
345
:We use dozens of other local
Mission Michigan ingredients.
346
:So from berries to flowers, to herbs,
tea, coffee, spirits, you name it.
347
:Those are our ingredients.
348
:And so if you start with really
exceptionally tasting ingredients, your
349
:recipes should and can be very simple
because you let the, what we say that
350
:we let the star of the show shine in
our case, that's chocolate, right?
351
:We want that chocolate flavor
to be something that you, that's
352
:never masked by in artificial.
353
:Chemical or flavor.
354
:And so, one of the, one of my favorite
products right now is our whiskey fig.
355
:So we take a dried organic Turkish
fig and we, um, fill it with
356
:an iron fish whiskey ganache.
357
:Oh wow.
358
:So a dark chocolate ganache.
359
:Yeah.
360
:Um, we use heavy cream from our.
361
:Friends at Farmer's Creamery
in Mayo, Michigan, we infuse
362
:the cream with the whiskey.
363
:And then this ganache is a really
creamy, dark chocolate whiskey flavor.
364
:Then we pipe it into these figs and we
dip them in dark chocolate, and it is
365
:just like the perfect decadent tree.
366
:But again, super simple ingredients
and really just a few ingredients.
367
:Cliff DuVernois: All right, so
this is the part of the show where
368
:I start getting super hungry.
369
:So let me, let's take a step back here.
370
:And so what you were just describing
there, right, using the whiskey from
371
:iron, fish, excuse me, figs dip.
372
:Where do these recipe ideas come from?
373
:Jody Hayden: Well, I think, and how do
374
:Cliff DuVernois: you not
weigh like 500 pounds?
375
:Jody Hayden: That's the question
we get all the time here.
376
:But I, here's the other thing, a
really great chocolate is satiating.
377
:So we don't always want to eat
a huge amount of chocolate.
378
:A little bite of something
delicious is enough.
379
:Yes.
380
:To appreciate you, right?
381
:Yes.
382
:Yep.
383
:And so, but the ideas come
from different places.
384
:Like one, if there is a local ingredient
that's available and it's ripe, of course,
385
:like if we can work with that, we will.
386
:The other thing is we'll taste, something
that we enjoy in a dish at a rest.
387
:And we try to recreate that here.
388
:Um, a lot of times we have partners
that are like-minded in their values,
389
:so they care about the same things
we care about, which is really
390
:just being a good human right.
391
:But then we want to work with them and
we wanna put our ingredients together.
392
:And a lot of times that's
how new recipes are created.
393
:This past summer, our c chocolatier
created what we called our
394
:Asian vacation collection.
395
:It was a four piece box of tr and I think
there was a couple ideas behind that.
396
:One is just this.
397
:With all that's going on in the world, we
wanna say we actually do love and admire
398
:all of our friends from round and globe.
399
:And you know, and, and Asia is
really kind of in the news right
400
:now, um, about, our relations,
the US and China relations, right?
401
:Yep.
402
:And it's just our way of saying.
403
:In our minds, we're more
alike than we are different.
404
:And that we wanna, that's
true, reach across borders and
405
:boundaries and be good humans.
406
:And so also we love the flavors.
407
:We use miso and uzu and Vietnamese
coffee and things that we don't
408
:always have in our kitchen.
409
:So it was really fun.
410
:And we keep hearing from our customers
is one of their most favorite
411
:collections we've done in a long time.
412
:And so sometimes we bring in exotic
flavors that we don't always have, but
413
:mostly we have Michigan ingredients.
414
:And we keep things very
delicious and very simple.
415
:All of our cacao and
chocolate comes from Ecuador.
416
:We work with five co-ops now and a
lot of women driven organizations,
417
:which is another passion of ours.
418
:But we take chips every year to Ecuador.
419
:So if anybody's interested
in joining us Oh, nice.
420
:Next.
421
:Spring, we'll lead our next trip.
422
:But I'll go to Ecuador
in October next month.
423
:Probably around the time this airs,
I'll be in Ecuador actually visiting
424
:one of the co-ops that we work with
and just checking in with them, making
425
:sure that, you know, our trading
partnership still works for them.
426
:this is such an honor to get to do this.
427
:And again, it's just sharing the
story of chocolate with people.
428
:It's a, it's a food we've eaten since
we were little, and so many of us
429
:have never seen it grow on a tree and.
430
:It's just amazing, you know,
the connections that can be
431
:made across this beautiful food.
432
:Cliff DuVernois: So this is beautiful.
433
:I love this idea that you take
time every year to go down
434
:and visit with the farmers.
435
:That you are working with.
436
:I could imagine a lot of people out
there would be just happy enough to work
437
:with an, you know, importer exporter.
438
:I don't need to know the harmers,
just give me the quality of beans.
439
:You are about the relationship.
440
:Jody Hayden: Yes.
441
:Cliff DuVernois: Why is that?
442
:Jody Hayden: For me, I mean, this
whole business is about relationships.
443
:It's about taking care of our customers
and taking care of our staff and
444
:taking care of everybody along the way.
445
:And it's really, I think it
goes back to the golden rule
446
:that we learned in kindergarten.
447
:You know, you do as do unto others,
is you want them to do unto you.
448
:Right?
449
:And it's really simple, but I, I would
hope that in my life that people will
450
:treat me the way I wanna be treated.
451
:And I wanna do the same for folks.
452
:And, I've been privileged to be
born and raised in the United
453
:States and have access to all this
resource and all of you know, helpful
454
:people to help me grow my business.
455
:Right?
456
:And if I can give a little bit of
that back through this business, then.
457
:Then it's a success.
458
:Right.
459
:Cliff DuVernois: So now when you go down
there and visit, do you actually take
460
:chocolates that you make with you so
they can taste what the final product is?
461
:Jody Hayden: Absolutely.
462
:Yeah.
463
:It's unbelievable to know that so many
farmers never do get to taste chocolates
464
:made in the United States with the
cacao that they're growing and Right.
465
:You know, I got to go to West
Africa last year and it was really
466
:eyeopening to see that these folks
are growing this incredible tropical
467
:fruit that will turn into chocolate.
468
:And aren't being treated fairly,
like we're just getting water brought
469
:into the community for the first time
because of an initiative Oh, wow.
470
:That we were going as part of, right.
471
:Right.
472
:Cliff DuVernois: Mm-hmm.
473
:Jody Hayden: And just getting
schools built in their community.
474
:And it's crazy to think that we enjoy
this treat here and that the farmers
475
:on the other end really haven't
been living in a dignified way.
476
:And we can change all this.
477
:Cliff DuVernois: Yes.
478
:Jody Hayden: So it's
just the will to do it.
479
:And so that inspires me to get up every
morning and keep doing what we're doing.
480
:But we're just a little pebble
in the shoe of big chocolate.
481
:Right?
482
:Sure.
483
:And we're gonna keep doing what we do.
484
:But it is, it's an uphill battle
and I think it's changing people's
485
:hearts and minds about this little,
this product that we've been
486
:consuming since we are children.
487
:Cliff DuVernois: This is wonderful.
488
:Now, in addition to chocolate, is there
anything else that you offer here?
489
:Jody Hayden: Oh gosh, yes.
490
:So we have gelato next door.
491
:Again, the house made gelatos available
for Memorial Day and then more in
492
:a limited capacity in the fall.
493
:But um, you can stop in and get gelato.
494
:We have Fudgesicles,
which are really popular.
495
:It's.
496
:Basically chocolate frozen on a stick.
497
:And we sell tens of thousands
of those every year.
498
:We have really good cookies, so you
know, we're crazy about chocolate chip
499
:cookies, so we worked on our recipe
for a long time before we release them.
500
:We don't have a lot of flavors and most
of the year we only have our chocolate
501
:chip cookies, but they are so delicious.
502
:Yes.
503
:And then this time of year
we do a lot of drinks.
504
:So drinking chocolates
with chili and cinnamon.
505
:Yeah.
506
:Mochas, I don't know.
507
:We have over, hundred items here,
so you're bound to find something
508
:you like if you like a sweet treat.
509
:So yeah.
510
:Cliff DuVernois: Holy, sweet.
511
:Moses.
512
:Over a hundred items.
513
:Jody Hayden: Yeah.
514
:Cliff DuVernois: In this shop.
515
:Jody Hayden: Yes.
516
:Cliff DuVernois: That's amazing.
517
:So let's talk a little
bit about the gelato shop.
518
:Where did the idea for that come from?
519
:Jody Hayden: So, we were in Belize
visiting our friends who have a cacao
520
:farm and there was a gelato shop there
run by some Italians, and they were
521
:using amazing tropical fruits to again,
make this very simple recipe gelato.
522
:And we were seeing our, you know,
our summers here are very busy.
523
:We're right here in the
sleeping bare dunes area.
524
:And so people coming up in the
summer were, some people don't.
525
:Chocolate, believe it or not.
526
:And so they're looking for other
cheap, and so we thought, gelato,
527
:this house made gelato might be a
fun addition to our business model.
528
:And we opened it in 2022 and it has.
529
:Become very popular very quickly.
530
:And then this summer we actually invited
a popup to open in our gelato shop.
531
:It's in the spirit of Zingerman's
or Cherry Republic where they
532
:have food and treats on site.
533
:Yes, Uhhuh.
534
:And so we have a Mexican family
offering tacos and tostadas next
535
:door also this fall on the weekends.
536
:Cliff DuVernois: So, Jody, let
me ask you this question here.
537
:If so.
538
:Somebody were coming
here for the first time.
539
:Okay.
540
:They've watched the video,
they've heard this interview,
541
:and they're like, you know what?
542
:I'm actually gonna be up that way.
543
:I'm gonna swing by and I'm gonna
try some of these chocolates.
544
:Yeah.
545
:What would be a couple of items
that you recommend that they try
546
:and you could say, all of 'em.
547
:And I'm sure some members of my
audience would love to do that, but
548
:what, what would be a couple things
that you would recommend that they try?
549
:Jody Hayden: Yeah,
that's a great question.
550
:So our chocolate gateway drug is
called a sea salt caramel, right?
551
:And a lot of the c chocolatiers that
I know around the country joke that
552
:this is how they pay their rent.
553
:Sea salt caramels of any format
are always the most popular.
554
:Start with ours because ours
is a honey sea salt caramel.
555
:Ooh.
556
:We always have our own take on everything,
so we use local honey, and of course we
557
:put chocolate in our caramel because.
558
:We love chocolate here.
559
:Yes, we do.
560
:Um, and so we have a milk and a dark
chocolate version, and they have
561
:smoked applewood, smoked sea salt on
top, and they're just really lovely.
562
:So if you wanna start there,
that's a good gateway.
563
:And again.
564
:Our milk chocolate is delicious,
but our dark chocolate outsells our
565
:milk chocolate almost two to one.
566
:Cliff DuVernois: I'm not surprised.
567
:Jody Hayden: Yeah.
568
:Which is awesome, right?
569
:Because most c chocola here in the US that
are, my friends actually sell more milk
570
:or white chocolate than dark chocolate.
571
:So we're unique in that way.
572
:But from there, I would say.
573
:If you like peanut butter, try
our peanut butter pox or a peanut
574
:butter truffle, or try a marzipan
bar, which is like a almond paste.
575
:So try a different nut.
576
:But then our truffles and honey
caramels are our number one
577
:seller always so wonderful.
578
:Maybe try the raspberry honey caramel.
579
:We have lots of flavors of truffles
and caramels, so just explore,
580
:whether you want a spirit, a coffee
if you like fruits or nuts, there's
581
:something for everyone there.
582
:Cliff DuVernois: Wonderful.
583
:And if somebody does want to
find you, connect with you, look
584
:in your socials, whatever it
is, where can they go for that?
585
:Jody Hayden: Yeah, so we're
online@grocersdaughter.com.
586
:We have Instagram and Facebook.
587
:So check us out there and then,
um, if you'd like to come visit.
588
:Our brick and mortar chocolate shop
is open year round, seven days a
589
:week except for the major holidays.
590
:And then we actually have chocolate
apartments that are available on Airbnb.
591
:You can just go down.
592
:Empire Chocolate Apartments and they'll
pop up and they're they're available
593
:year round too, but they're mostly
booked from Memorial Day through October.
594
:Cliff DuVernois: And I can imagine,
because you call them chocolate
595
:apartments, they're probably
the, the smells of the chocolate
596
:place make their way up there.
597
:Jody Hayden: We stock them with a
little bit of chocolate, but also
598
:you're stumbling distance to the
chocolate shop and Empire Beach.
599
:So it's a pretty great
location for a getaway.
600
:Cliff DuVernois: Jody, thank you
so much for inviting us here today.
601
:I thoroughly appreciated it.
602
:I love, love, love the smell of your
shop, and I love your story too.
603
:But thank you again for
letting us come here today.
604
:Jody Hayden: Thank you so much.
605
:We're so excited for you to be here, and
we hope, uh, everybody that's listening.
606
:Comes down from Michigan and
visits us this year or next
607
:summer or whenever you can.
608
:Cliff DuVernois: Yes, definitely come.
609
:And with that being said if you
want to learn more about the
610
:Grocer's Daughter's chocolate,
learn more about Jody, their story.
611
:Come here and visit.
612
:You can always go to total michigan.com.
613
:Click on Jody's interview and you'll get
all the links that she mentioned above.
614
:We'll talk to you next time when we
talk to another Michigander, doing
615
:some pretty extraordinary things.
616
:We'll see you then.