How We Hatched: Cam Doody, Co-Founder and General Partner at Brickyard

Dive into the entrepreneurial journey of Cam Doody, Co-founder and General Partner at Brickyard, in this episode of "How We Hatched."

Host Tim Winkler delves deep into Cam's experiences during the financial crisis of 2009, which sparked his entrepreneurial spirit. Cam shares insights into his first startup venture, Bellhop, a tech-powered moving & relocation company that has since raised over $100 million in venture capital and facilitated the relocation of over 350,000 U.S. households.

The conversation extends to Cam's founding of Brickyard, a groundbreaking venture fund and residency program emphasizing radical focus. Operating at the pre-seed/seed stage, Brickyard offers a supportive community and workspace in Chattanooga, TN, guiding founders to Series A. Cam and Tim explore the challenges within the venture capital landscape and Brickyard's mission to address these issues while nurturing a diverse portfolio of startups.

Check out Brickyard: https://www.justlaybrick.com/

Sign-Up for the Weekly hatchpad Newsletter: https://www.myhatchpad.com/newsletter/

Welcome to The Pair Program from hatchpad, the podcast that gives you

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a front row seat to candid conversations

with tech leaders from the startup world.

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I'm your host, Tim Winkler,

the creator of hatchpad.

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And I'm your other host, Mike Gruen.

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Join us each episode as we bring

together two guests to dissect topics

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at the intersection of technology,

startups, and career growth.

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Cam, thanks for joining us

on The Pair Program today.

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Um, this is another bonus episode of a

mini series that we call How We Hatched.

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Uh, so today we've got cam

duty spending time with us.

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Uh, we're actually recording

live and in person with cam

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this morning from the brickyard.

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Uh, we'll dive deeper into what brickyard

is shortly, but cam is the co founder

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and general partner behind brickyard,

a first round venture capital firm plus

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residency based in Chattanooga, Tennessee.

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Uh, he's also the co founder of

Bellhop, a fast growing tech company

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transforming the moving industry.

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Uh, Cam, first off, I wanted

to say thank you for graciously

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welcoming me into your space.

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Uh, he's got an awesome space here.

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Um, I, I literally messaged you,

uh, on Friday last week and,

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uh, mentioned I was in the area.

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Uh, you extended an offer to have me

come on site and, and here we are.

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It's Monday and recording

a podcast together.

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So it says a lot about you.

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It says a lot about, uh, uh, the

hospitality here and of this city.

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Uh, and somebody who personally

has ties to the Chattanooga area.

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I'm very excited to, to dig deeper

with you on your journey and the, the

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innovation that you're breeding here

and, and the great city of Chattanooga.

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So thanks for joining us on the

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Cam Doody: pod.

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Yeah.

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And this is your first,

uh, in person, right?

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That's correct.

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Tim Winkler: Yeah.

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Yeah.

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So, uh,

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Cam Doody: even though, even though

we're not, we're not in the same room

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.

Tim Winkler: Yeah.

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We didn't quite troubleshoot that yet.

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Uh, I, I, I'll have my, uh, media

team help me figure that out now

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that, uh, that's a, that's a thing.

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Uh, but, uh, I, it is great to

just, uh, be in this environment.

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Uh, there's obviously a,

a buzz and energy here.

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Uh, and so, uh, we'll,

we'll, we'll get into that.

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We'll talk more about what,

what you're building here.

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But, uh, I like to kick things off with

a, a pretty heavy question off the break.

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Uh, what did cam duty have

for breakfast this morning?

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No

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Cam Doody: breakfast.

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Hmm.

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Not a breakfast guy?

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No.

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Negative.

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Wow.

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Okay.

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That's gross.

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I wouldn't say I'm like.

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Uh, a strict adherent to intermittent

fasting, but I try not to eat breakfast.

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Tim Winkler: Yeah.

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Yeah.

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I go back and forth on breakfast.

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Sometimes I'm, I'm turned off by it.

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Sometimes I wake up starving.

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Um, but, uh, you know, I, I,

I, it sounds like you have

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like a morning routine though.

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I kind of walked in here, you

were getting a workout and I'm

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wondering if that's part of it.

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Cam Doody: Yeah, we, we, uh, so we

have a gym here at Brickyard and, um,

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a lot of us get here in the morning

and start the day with a workout, but.

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Yeah, I guess my breakfast is, uh, I

have a protein shake every morning, but.

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Um, yeah,

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Tim Winkler: it's good stuff.

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All right.

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All right.

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Let's, um, uh, before we dive into

what's, what's happening here at

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Brickyard, I, I just want to kind

of turn back the clock a little bit.

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I always like to hear a little bit

more about you, you know, your journey,

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where, where do you, where did you

grow up and, and what kind of led you

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down this path to entrepreneurship,

startups and venture capital.

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All right.

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Cam Doody: So, all right.

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I, I graduated, uh, from Auburn

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the middle of the financial crisis.

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And, um, You know, I had had, uh, a

vision of what the, you know, quote,

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real world would be like when I got out

and, you know, for anybody listening

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that, that, you know, was around during

that time, it was just incredibly bleak.

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Like, it was just, it felt like

everything, nothing was moving, everything

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was just sort of crab sideways and, um,

no one, very few people were hiring.

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I took, uh, my first job out of college.

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A lot of my friends took time, uh,

after school, like hoping that,

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you know, whatever would blow over

and I just had too much anxiety.

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I just had to do something.

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And so my, my brother in law works

at a bank in Birmingham and I,

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I, um, essentially like one step

above a teller in a, in a bank

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branch in a mall parking lot.

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And I wore a suit to work.

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Uh, it was like totally

a nine to five thing.

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Um, and it just, it, it

was just killing my soul.

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And, uh, and, and no, no shade

to anybody that works at a bank.

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It just was not for me.

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Like I, I, I, I felt like I

was like a, a trapped animal.

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And, um, and so I, I sort of

became an entrepreneur through

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like fear of, I, I saw what the

corporate life would look like.

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And I, I saw kind of myself in 10 years,

you know, in the office next to me.

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And I, I knew that

that's not what I wanted.

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And, um, I wanted to kind

of take control of my own.

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You know, financial destiny and,

um, the best way I knew how to

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do that was to start a company.

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So we, uh, we started thinking about

ideas, my, my, uh, one of my best buds,

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uh, we started meeting a couple of years

for a couple of years, every two weeks

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for, for almost two years, uh, ended

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And, uh, and then two years later, we

raised our first round of venture capital

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and, uh, Quit our jobs and, and, um,

uh, and then, you know, we were, had

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been focused on that for, for the, you

know, better part of the last decade.

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Mm-Hmm.

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. So what did you study in school?

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Uh, supply chain, supply chain

management, supply chain.

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Tim Winkler: So, sounds like

that, that played a part here in

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the, in the concept of bellhop.

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So if you want to maybe just for

the listeners, just kind of paint

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the picture of what BELLHOPS does.

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Cam Doody: Yeah.

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So, well, bellhop started as a.

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Uh, the best idea that we could come up

with at the time, we're 24 years old, 25,

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um, was, uh, it was such a pain in the ass

to move into college, uh, as a freshman.

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And it was funny to us that you had a

bunch, like 10, 000 broke athletic college

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students, you know, like former high

school running backs had no money that

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were like, you know, three doors down

from like a hundred pound girl trying to

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get a futon up three flights of stairs.

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And, you know, this had, had just kind

of become like, you know, mainstream.

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And we realized we could build a platform

to connect those, those, you know,

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those two parties, um, we may have a

captured audience, you know, on every

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college campus, you know, in the country.

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And, uh, so we put some flyers out in year

one, we were hoping to move like 25, you

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know, kids that, that first year we ended

up having to hire 90 college students.

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And we moved in like 420.

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Um, other students in, in three

days at Auburn and we were like, Oh

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my God, we can do this everywhere.

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And then it was almost immediately

clear, like, this is just not a

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business because it's so spiky, like

all your businesses in like three days.

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And, um, but parents started

asking us like, Hey, can, you

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know, I've got a U Haul like, and

I'm moving some stuff to storage.

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Can you, can you, you know, move us?

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We started doing that.

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Um, and, uh, and, and, and then, you know,

Bellhop started growing, uh, precipitously

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and, and we had sort of this higher

quality labor force in moving because

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we had a, a flexible work, workforce

management platform that, you know,

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you could set your own hours, you could

work with who you wanted to work with.

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Um, and, and that was a big

differentiator in the moving

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space, but we didn't have trucks.

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And, and so our, our customers all

started, you know, asking us like,

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Hey, can you show up with a truck?

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And so we, uh, we, we opened a, a

commercial account with U Haul in the,

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over the course of like two months

became a top 10 customer of U Haul.

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Um, and, uh, and we would book a move,

our bellhops would go pick up the U

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Haul, do the move, take the U Haul back.

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And so we were like scaling this national

moving company without any assets.

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And then U Haul was like, Oh my

God, we're creating a monster.

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And, uh, and so they like changed

corporate policy because of us.

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They basically made it to where you had

to have a physical credit card on site.

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And at the time there weren't any like.

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You know, there weren't any like

distributed card, you know, uh, companies.

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And so it sort of like

ground us to a halt.

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So like that was in June or July of 2015.

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And we, we, we had like 2, 500 U

Hauls booked for moves that were

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taking place over the next few weeks.

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And, uh, we, we got a hold of Penske and

we're like, we need to talk to the CEO.

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Like we've got to move 2,

500 trucks to you guys.

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And, um, and anyway, two days

later, the Penske executive

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team flies in Chattanooga.

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We figure out how to do it.

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We offload everything over to Penske.

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I don't think we had a single

customer go without a move.

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Um, but that was when we realized

like we needed to control our own,

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you know, trucking supply, but

we didn't want to own assets and

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we just didn't know how to do it.

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We actually started leasing trucks

and like 21 year old bellhops are

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like taking the tops off trucks and

wreck wrecking, um, and like the, you

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know, maintenance was a nightmare.

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It was just a nightmare.

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And, uh, and so we, uh.

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We had this conversation with a guy

that had started a final mile logistics

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company out of Dothan, Alabama that

had like 7, 026 of the box trucks.

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And, uh, we were like, we went to him to

ask him like how to like maintain these

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things and like how to train drivers.

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And he was like five minutes

in, he was like, dude, guys.

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Why don't you just onboard my

drivers as your bellhops and

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we'll just do the trucking piece.

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And we were like, okay.

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Uh, and so we tried it and like,

you know, within six months it had

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taken over all full service moves

across every one of our cities.

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And, uh, And that was the real

unlock for bellhops to, to grow where

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we now had a full service moving

operation, uh, with this highly

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liquid trucking supply, where we could

scale all the way up to peak demand.

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And then the off season, we didn't

have trucks just sitting costing

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us money that were underutilized.

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And it took the, you know, the

capital cost out of expanding into

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new cities out of the equation.

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And, and, you know, and that's,

that's how we, we really,

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really, we really went on a tear.

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But anyway, today, you know, bellhops is.

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80 cities, uh, full service, local,

long distance, corporate location.

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Um, you know, we're competing

with all the van lines, um, and

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just a big moving company now.

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Tim Winkler: Wow, that's, that's

a really, uh, interesting,

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like learning experience there.

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Um, I, I was curious about this too,

is, um, yeah, you kind of explain

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like how you quickly realized that

corporate America wasn't, wasn't for

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you, but, um, did you have anybody

in your family or your parents, like,

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you know, entrepreneurs by trade?

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Like, is that something that

your partner had any, like

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entrepreneurial background in as well?

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Or was this something just,

you know, fairly new to you

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Cam Doody: altogether?

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No, my, my parents were

in the medical space.

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My dad's a doctor.

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Mom's a nurse.

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Um, my grandfather was an engineer.

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Uh, my other grandfather

was, was an accountant.

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I mean, none, none on my side.

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And I don't think, you know, Steven

or Matt had entrepreneur parents.

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I think it was literally, we

were all just scared shitless

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during the financial crisis.

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Like we needed to like

do something different.

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Um, we we'd seen.

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You know, quote, like these

stable businesses, um, you know,

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just get rug pulled and, um, we.

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I don't know.

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It may have been like the timing

of, of being it, you know, a young

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person in the workforce at that time.

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It was like, okay, we need

to maybe take, you know, uh,

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responsibility for own destiny here.

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Yeah.

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So

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Tim Winkler: I want to jump into,

um, a connection that's clearly like,

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uh, an interesting part to your story

and leads up to, um, a lot of what

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you're doing here at Brickyard, but.

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Uh, tell me about Lampost group, um,

and the part that they played with you

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all when you were starting up Bellhops.

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Cam Doody: Yeah.

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So Lampost, uh, was this absolutely magic

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And, uh, three best friends, Ted Allen

and Barry, who are now our partners in

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Brickyard, um, and started a, a, uh,

a third party logistics company when

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they were in their early twenties.

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Uh, They sold the company in

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They had raised no venture capital.

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And like in the previous years, they,

they had kind of gotten bored in the

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operation and they were starting to

take the profits out of the business

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and investing in early stage companies.

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But the thing was, they invest in

you, you had to move to Chattanooga

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and build out on their floor.

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And so we were one of like 10 companies.

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That they invested in over like three

or four year period and seven of those

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companies are, you know, well north of

a hundred million dollar businesses now.

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And it was like, there was just

something really wildly weird in the

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water where it wasn't an accelerator.

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It was, there was no, like, like

it wasn't like a 10 week program.

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There was actually no program whatsoever.

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It was just like, if you're ready to

do this, like you got to go all in

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and give it everything you've got.

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And we were building alongside all these

other teams that, you know, that we saw

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were just working super hard to push us

and everybody like loved each other, but

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we wanted to dunk on each other every day.

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And, uh, and so it was just

this sort of magic period.

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And, um, once they sold the

business, they kind of wound down

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making those investments because

their cash flow in the business.

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You know, had, had shut off and,

um, they were kind of fried and

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wanted to take some time off.

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And almost immediately after, like,

we knew we were going to do it

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again eventually, but we were all

busy building our own companies.

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And when COVID happened, you

know, we, we, we, we knew that the

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timing was right to do it again.

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And that's what Brickyard is today.

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So

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Tim Winkler: I've, I've never really

experienced anything like Brickyard.

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And, you know, when we were talking

earlier, um, you know, I kind of told

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you a little bit about my story of like

starting in a garage and then transition

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into a, a WeWork space and, um, you

know, obviously folks and startup

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ecosystems know what accelerators

are incubator programs, um, when you

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are talking to founders, um, Uh, how

do you explain Brickyard to them?

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Like, how do you break it down?

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Like, uh, in its simplest form.

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Cam Doody: So I guess the, the key

part about Brickyard is, is it's just a

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bunch of filters and I think from a high

level, you know, what Brickyard is, is,

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is, is sort of a middle finger to the

current state status of venture capital

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in that, you know, the narrative over

the last like six, seven, eight years

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has been this like, sort of like posh.

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You know, work life balance sort of like

when money was free, like there was just

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no seriousness in the space, you know,

like when you have to breathe for every

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breath where you have to pay for every

breath of air that you're taking, like

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life gets a lot more serious and like,

so, you know, the last 10 years being

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zero zero interest rate phenomenon, like

there was just a, a lack of, of, um,

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You know, diligence and intentionality

and like that just bled into the,

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you know, the, the, and there was so

much money that it, it, it attracted

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celebrities and like all of a sudden.

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Being a founder, what used to be

just like something that people

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felt sorry for you about, you know,

like, Oh, good luck with that.

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You know, 10 years ago,

like it wasn't a sexy thing.

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Like now it's like Forbes 30 under 30

and like this vanity game, the status

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game, you want like pro athletes

in your cap table, like it's cool.

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It's a resume builder.

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It's like you want to, you know,

it's just a totally different world.

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And what's come with that is

just a horrible golf swing.

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Where the purity of intention

around founders wanting to build

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has just gone out the window.

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It's like, I'd say probably 80 or 90

percent of every founder raising today

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is doing it for the wrong reasons.

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They're not doing it because they

know that this is going to be a decade

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of trench warfare and they just have

a problem that they have to solve.

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Like that's what it should be.

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It's, they're doing it

for, for other reasons.

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And so Brickyard is like this layer

of filters, like the first two minutes

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that we, that we have with any founder,

you know, when I'm sitting in this call

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box, talking to a new team that, you

know, we got a deck, it was interesting.

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It's like, Hey, before we dig

in, like pump to meet you.

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But like, let me tell you about Brickyard.

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This is not for everybody.

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This is a super intense thing.

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It's going to require a ton of sacrifice.

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It's not going to be easy to do.

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Like you're going to have to move

here for a minimum of a year, but

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really, you know, you're coming here.

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Uh, if we get to the point where we

write a check, you have to come here

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until, you know, you get to your

series A, like that's our handshake.

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Like, you come here to radically

focus and work your ass off.

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Um, and our promise to you is like, we're

going to surround you with a bunch of

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other founders that are that exact type,

that are in it for the right reasons,

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and they are taking it seriously, um,

and they're, you know, they're, they're,

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uh, You know, they're, they're sort

of a, a founder type we, that we back.

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So we back, you know, companies across

categories, but all our founders

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are like dogs, they're just dogs.

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And, uh, and so when you say that in

the beginning of the meeting, you know,

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half of the meetings that we take,

we pull the rip cord and I, you know,

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we, we shut the interview down like

five or 10 minutes into the meeting

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because one or two, two reasons.

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You know, one like legitimate reasons,

like, Hey, I have kids in school and

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I live in Boston, like, dude, there's

no way that, you know, my wife's

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never let me do this or whatever.

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And it's like, respect

completely understand.

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And then there are founders that are

just like, they get sort of defensive

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and you can tell like you're threatening

their sort of Zerp era, like idea of

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being, you know, a startup founder,

networking and flying around the country

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and parties and, and, uh, You know,

but both are like, you know, reasons

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why we, we call it, we cut them short

and, you know, and then you, the other

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half of teams are like, okay, yes.

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Like, whoa, this is all right.

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Let's let's talk, you know?

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And then, so you start off with that

filter and then, you know, every other

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part of the process, like once you get

through diligence, you, you know, if we

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get to the point where we're, we think

we're interested in making investment.

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We fly the team in to Chattanooga and we

spend an entire day with them in person

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and you have to do that and, uh, our

other founders get to meet the teams

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and, you know, our founders do reference

checks and all the teams and, um.

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And, you know, so we're sort of just

building this tribe of, you know, we

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want to be the most difficult founder

community to get into in the world and

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if, you know, sort of vetted across the,

the, you know, the, the metric of like,

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how serious are you about this, you know?

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And, um, yeah, so we write

between three and 400, 000 checks.

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Um, and, uh, and we're trying to layer

everything up into, you know, how

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to build like a real deep community

of founders that are putting in the

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work to get to product market fit.

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And, you know, I guess the last

thing I'll say is like, our core

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belief is you don't get to product

market fit by trying to work smart.

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Like you get to product market fit by

obsessing over a problem, like radical

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hours in focusing on the problem, working

your ass off, um, and being able to like

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pick up on those like subtle signals

that tell you what direction product

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market fit is in, you know, and, uh, and,

and so focus and work, you know, that's

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how you get to a series A and that's,

you know, we're, we're sort of self

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creating a place that self selects for

the types of founders that believe that.

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Yeah, it's

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Tim Winkler: a really interesting,

like, uh, philosophy and I think, you

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know, you're spot on in the sense that

I think the startup founder, um, over

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the years has almost gotten a little

soft, but it's, it's almost a result of.

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It's become just almost a gimmicky

thing, like, oh, yeah, I'm going to

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start something up and and next thing,

you know, is, you know, they've burnt.

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Through savings and it's two years

later and it's, they're, they're

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just not that committed to it.

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And, but, you know, it's cool

to say I started something up.

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So it's like, you're almost reinforcing,

like, look, we don't, we don't want you

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to blow through your shit like that.

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We want you to, to be heads down

and do it for the right reasons

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and get to that next milestone.

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And in order to do that, this

is kind of what it takes.

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And I, I don't think many, many

folks, you know, have a framework

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when they start something up.

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And so you all.

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Kind of put in, in place this

almost like a work ethic framework

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of what it takes to get from.

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Point A to point B, um,

or from C to series A.

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Uh, and I think, um, you know, one of the

things when I was doing some research on

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you all, and you have like a, an R type,

um, on your website, and so I was going to

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rattle off the, your R type, so it's non

obvious vision, heads down, CEO can sell,

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pack animals, 50 hour weeks, ain't it?

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Delusionally optimistic, zero vanity,

starving for knowledge, Um, so I

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think, uh, you know, you all put

a lot of time into figuring out

396

like who is, you know, our type.

397

Um, and I like the vetting

process here and the concept of

398

like, you know, one major loop.

399

Or I'm sorry, hoop to jump through

is like relocating here, right?

400

Moving to Chattanooga for, for, uh, a

year minimum commitment, you know, uh,

401

or to get to your series a, whatever that

takes, what that timeline looks like.

402

Um, yeah, that's going to

scare most a lot of people off.

403

Uh, so I really.

404

Uh, I think that that's

a, a fantastic theme.

405

Where do folks kind of come from?

406

Um, uh, you know, it sounds like maybe

all across the country, but are there

407

certain like verticals that you dial into

or, uh, is my first part of the question?

408

The second would be, you know, I know

it's not, um, an accelerator incubator,

409

but how do, from like a services or

in kind services perspective, like

410

how are other folks adding value

for one another and the community?

411

Cam Doody: Yeah.

412

All right.

413

Well, uh, so where, where our teams

come from is really all over the world.

414

Um, we've, we've backed six international

teams and then the rest obviously

415

domestic, but from all the usual suspects,

New York, New Jersey, Boston, Austin, SF,

416

a bunch from SF, a bunch from New York.

417

Um, You know, uh, Malta, Cairo,

Belgium, Greece, uh, you know,

418

the, the international piece, it

was actually, we, we have the most

419

interest from international immigrant

founders, but it's, it's a difficult

420

lift because our immigration policy

in the U S which is unbelievable.

421

Like you've got these massively

ambitious people that want to come

422

to here and build in the U S economy.

423

And like, we're just making it

so hard for them to do that.

424

So.

425

That's really hard for us to do now.

426

Um, but, uh, so that's

where they're coming from.

427

Um, you know, a lot of our teams come

out of, uh, Y Combinator actually.

428

So nine of our teams are YC teams.

429

And it's not that like we place

that on a pedestal necessarily.

430

Although I'd say YC is the best

accelerator there is, bar none.

431

I mean, nothing comes close.

432

Um, but we're sort of Brickyard

is like sort of this, if

433

you know, you know, thing.

434

And so we naturally grow in existing

networks and, um, and so, and we, you

435

know, if you've ever heard of the trough

of sorrow graph where you've got the, you

436

know, the, the peak of disillusionment

and then the trough of sorrow and then

437

the wiggles of false hope and then

product market fit, um, YC is like the

438

best there is at getting you to like,

you know, that peak of disillusionment.

439

And, uh, but almost every team that comes

out of YC or any accelerator or any team

440

that raises a first round is you fall back

to earth and you, you hit rock bottom in

441

the trough, no one had focused on this

like two or three year period to PMF.

442

And that's what Brickyard's for.

443

So we're like a post accelerator.

444

Like execution house.

445

And, uh, and so we have no programming,

there's no demo day, like there's no

446

standing meetings that we have with

our teams, but we're here every day.

447

So me, my co founder, Matt

Patterson, uh, Ted Allen, uh, Ted

448

Allen, Alan Davis, very large.

449

Those are the five partners in Brickyard.

450

We're all operators.

451

We're here every day.

452

Um, but it's just like an open 24 seven

office hours and, and so, you know, we can

453

tell when a team is like struggling with

something and we usually let the teams

454

come to us before we preempt anything.

455

Um, you know, we're designed to be

the first, you know, investor that a

456

team comes to when, when something's

really wrong and, um, and that's really

457

helpful because I think so many founders

go, you know, months without reaching

458

out and like letting down their guard

that everything isn't perfect to their

459

cap, you know, to their, you know,

to their cap table, you know, that's

460

just distributed where you're not

actually seeing these people in person.

461

Um, we can catch, we can capture

that early, but it is try

462

to keep it totally tactical.

463

We try to stay entirely out of the

strategy, you know, at this stage,

464

you know, our founders know have,

you know, orders of magnitude, more

465

context than we have on what, how

this might play out towards PMF.

466

And so we really don't

like to meddle in strategy.

467

It's just tactical.

468

It's like hiring a first engineer,

setting up an org structure, um, setting

469

up a recruiting structure set, you know,

uh, Really the blocking and tackling

470

of like how to, how to get this right.

471

And then it's like the intangibles

around what we think really

472

matter with teams, which is, you

know, co founders communication.

473

So we really push our founders

to eat together every day and,

474

um, and just communicate, so

it's little stuff like that.

475

So that's, that's what we're providing

is, but it's not in some like structured

476

way, because thing is, is this all

breaks down if our founders feel like

477

we're looking over their shoulder.

478

Sure.

479

Tim Winkler: Yeah, it's, it's like, uh,

just really creating the environment to

480

be productive, um, is what I pick up on.

481

And, and also, uh, yeah, an energy, you

know, one of the things that I've always

482

struggled with as an entrepreneur is.

483

You know, I, I put in my work and then

I go back home and I, you know, I'm

484

talking to my wife or, you know, having a

conversation with a friend and nobody can

485

really relate to what I've been through

that day or that week, that month, and.

486

Uh, the power of having, uh,

a sounding board, uh, that can

487

talk you through something.

488

It's almost like a peer therapist, right?

489

It's like, you know,

you've been through it.

490

I've been through it.

491

You know, you kind of made a reference

of like going to war, you know,

492

there's, there's a, there's a common,

uh, bond there that you are creating

493

for these folks that you won't find.

494

Otherwise, you really have to seek

it out and even trying to seek it

495

out, like maybe a meetup group or

something, you know, maybe it's once

496

a month and it's like, you know, you

don't know who's going to be there.

497

It's kind of awkward energy.

498

This is like it's there and

you're kind of in it full

499

Cam Doody: time.

500

Yeah.

501

And I guess the part that I didn't

cover is like 95 percent of the value of

502

Brickyard is the community of founders.

503

It's not partners.

504

It's like.

505

You know, it's, everybody

knows that everybody's company

506

is a dumpster fire here.

507

Yeah.

508

And yet, and that's good because in

most, in most accelerators and networking

509

groups, you're like posturing, right?

510

You're killing it.

511

You know, like everybody here knows.

512

Like this shit is so unfathomably hard

and like, you have teams that have like

513

killer weeks where they close like a

giant contract or a big candidate or what?

514

And then you've got teams that are like

at a dead end, they feel like, you know,

515

and everybody sort of lifts each other up.

516

And so it's like, you know, one week

you may be on top of the mountain,

517

but the next week you're back down in

the valley and somebody else is on top

518

of the mountain, pulling you up it.

519

And, and that's really, that's

what we felt at Lampost.

520

And, uh, that's, that's it like to

your point, like your wife doesn't

521

understand what you're going through.

522

Your husband doesn't understand

what you're going through.

523

Your, your, your, your best

friends don't understand.

524

Your parents don't understand.

525

No one understands the pressure of

being a venture backed founder other

526

than other venture backed founders, you

know, and, and so being around, uh, uh,

527

you know, in a building where there are

nothing but venture backed founders, um,

528

You know, that's just a massive help.

529

And I mentioned to you before this

podcast, you know, we carved off

530

a 10th of our carry in the fund.

531

And we issue units of that carry, uh, to

all of our founders when they come in.

532

So our teams literally have material

upside in each other winning.

533

Wow.

534

Um, and, and that was just, you know, it's

a symbolic thing, but it's also like a

535

real material thing, but it's, it's like.

536

We're all in this together.

537

We're all in the trough of sorrow.

538

We're all in this knife fight that

we're just trying to iterate every

539

day and go as fast as we possibly can.

540

And so our founders like, you

know, sort of feel accountable

541

to each other in a way.

542

Tim Winkler: Sure.

543

Yeah.

544

It's, it's something that I've never,

I've never seen before or heard of before.

545

It, um, I love how everybody's

kind of got skin in the game.

546

It's, it's almost like a.

547

It's almost like an employee

owned company, right?

548

Where it's like, everybody is really

working towards keeping, you know, putting

549

everybody up, bringing folks up if they're

down and, and being a support system.

550

Uh, it's really creative, uh, so

kudos on, on, on that concept.

551

Uh, and then, you know, while we're on the

topic, you also have, uh, a brick house.

552

What's the, what's the brick house about?

553

Cam Doody: Yeah, well, I mean,

all these teams are coming

554

here from other places and.

555

Uh, you know, most are getting

leases and apartments, you know,

556

within a walking distance brickyard.

557

Um, some buying houses, but

we, we wanted to make it as

558

easy as possible to get here.

559

And so we bought this, it just fell

in our lap, like this giant sort of

560

like mansion right next to brickyard.

561

Um, it was a seven bedroom

home with a rooftop and a pool.

562

And like, it was just insane.

563

And, but we were having this issue where

founders were like, I can't like come in

564

town to like do a tour with, you know,

on a property so I can sign a lease.

565

And like, it was just hard.

566

So we started putting, you know,

founders up, you know, in hotels.

567

You know, for multiple days, like

it was just like, all right, we got

568

to find like a solution to this.

569

So we ended up, you know, buying

this, this, this house right next

570

to brickyard, adding four bedrooms,

like taking out the bonus room.

571

And like, you know, we, we added

four beds to the 11 bedroom house.

572

That's like, kind of like a dorm.

573

And, uh, We furnished it and it's just,

you know, it's really for founders who

574

either want to live in like a hacker

house, uh, or it's for founders that

575

like just need a place to land for like

a couple months as they, you know, go

576

get a longer term lease or, you know,

um, and that sort of just expanded the

577

campus to where, you know, we've got.

578

You know, two, two places

for our founders to hang.

579

So you hang in brickyard and then

like after hours, I can, they can go

580

and like kind of blow off some steam,

you know, whatever, yeah, you're,

581

Tim Winkler: you're just like a

media team away from a reality

582

TV show as well at this point.

583

Cam Doody: Yeah, no.

584

Uh, here's some people that have

done something similar like that in

585

venture and it just didn't turn out.

586

I mean, yeah, no, we're trying

to keep things, we're really

587

trying to stay under the radar.

588

Like the success of Brickyard can

really only happen if we remain this,

589

if you know, you know, kind of thing.

590

For sure.

591

Tim Winkler: I I'm curious, like, um, you

know, the failure rate in startups, you

592

know, it's, it's very, very high stat.

593

Um, have you had folks come through

here that just, you know, you part

594

ways because you just, it's not

working out or how, how does that work?

595

Well, one

596

Cam Doody: thing you

bring up a great point.

597

So when we offer terms to a team, you

know, we offer safe, you know, typically

598

do safe notes, but then we, we, we have

this document called the handshake and

599

the handshake is like basically like.

600

An acknowledgment of like, I understand

what Brickyard is and what it stands for,

601

and I am, uh, I am opting in to this like

finite community, and I'm taking a spot

602

of somebody else that could come into

this place, but like, these are the things

603

that Brickyard values, and I am, you know,

I'm coming in with the full intention of

604

operating under, like, with this mindset

of like, You know, hours in radical focus,

605

like staying away from the, the, you

know, the softness that you see, you know,

606

in the rest of the space, um, you know,

there's a level of intensity and, and,

607

and, you know, but we say, look, our job

is not, we are not responsible to holding

608

you accountable, but we are accountable

to the rest of our companies that we've

609

backed, uh, In surrounding them with

founders that, that match their intensity.

610

And so if you fall below the low

watermark that's set by the rest of

611

the community, we'll ask you to leave.

612

And, uh, we won't ask for your

money back for our money back.

613

Um, but like we we're

accountable to the community.

614

And, and so this is, and they

have to sign that document.

615

And like the last line is like, you

know, if you're not a hundred percent in

616

fully in, please do not take our money.

617

And, and so it's this sort of like

self selection of like, okay, like

618

I'm coming here to get to a series

a period and I'm accountable to

619

the other founders in the building.

620

Um, to, to, to, you know, to, to

raise the bar, um, and, uh, yeah,

621

so, yeah, that's, that's how I

622

Tim Winkler: mean, I think there's

also this, this, you gotta feel

623

this level of, of pressure, uh, you

know, to commit to something, right?

624

It can't just be like, I just

sign and we'll see what happens.

625

Like, it sounds like, you

know, there's a level of.

626

You know, it's not just from you, but

it's also like, there's other, there's

627

other companies here that are similar.

628

Like, you know, we're all kind of like, in

this together mentality, or I also kind of

629

like the idea of, like, you know, there's

other companies that want to be here.

630

Like, if you don't want to be here,

like, you don't have to be here.

631

And so I, I do like this, um,

so you call it the handshake.

632

Cam Doody: Yeah.

633

Yeah.

634

It's a handshake.

635

Yeah.

636

I mean, there's no binding terms.

637

There's no callback.

638

It's just like, this is

what you're signing up for.

639

You know?

640

So,

641

Tim Winkler: you know, uh, uh, there's

also the, the, the reality that, you

642

know, folks can experience burnout.

643

Right.

644

Um, that's a real thing.

645

Um, what are the, some of

the things that you do?

646

To, to create, uh, uh, a an an

environment that still, you can

647

still feel like, you know, look, uh,

there, there is some time for rest.

648

There is some time to unplug.

649

Um, how, how do you, how do you encourage

a little bit of this balance, right?

650

Obviously it's a grind, um, but what,

what do you do around here to make it fun?

651

I kind of, yeah, I saw like a pickleball

tournament, uh, on a whiteboard,

652

uh, in the, in the main space.

653

But what else is going on?

654

You know,

655

Cam Doody: I, I, I, I find myself like

in these, like, we have such a, like

656

culture of self selection, like where

we were like very upfront about what

657

Brickyard is, you know, and I feel like

I'm like kind of falling into that.

658

But the truth is, like, our

founders have to have fun.

659

Like, if you're not having fun

in, in, in building your company,

660

you're, you're already dead.

661

And so.

662

You know, once, once we do a deal with

the team, like we, we really try to, to,

663

to make this like a high energy, super

positive environment where everybody is

664

like getting, you know, they're getting,

everybody's putting in an incredible

665

amount of work here, but they've got, you

know, they've got the community to blow

666

off steam with, and then they've got sort

of, you know, um, this, this sort of like

667

ssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss

Internal like social calendar,

668

uh, that's totally driven by our

community, um, and funded by us

669

in many ways, but we have a gym.

670

Um, that's, you know, every day we've

got found every, you know, the, the

671

morning is super busy in the gym.

672

Um, we've got, uh.

673

Locker rooms, showers, cold,

plunge sauna, steam room.

674

Um, The, there's a pool

on the top of Brick House.

675

Um, you know, we've got a pickleball,

uh, court out front that, you know,

676

we run a, a monthly tournament where

Matt and I like set up a bracket and

677

it's just, you just have to get your,

your matches done within the month.

678

And so it's just, it gets people like,

you know, it, it, it gives you a, a,

679

a medium to kind of pull, pull your

head up and, and breathe for a bit.

680

Um.

681

And yeah, and, and, and we just

encourage like everybody to have

682

a blast, you know, this is fun.

683

Like this is, if you don't have

momentum, you're never going to have it.

684

Tim Winkler: Right.

685

Sure.

686

It also seems like that's an area that.

687

You know, uh, sky's the limit there.

688

You get, there's a lot that you all

could build, bake into the, into

689

this like residency where it's like,

you know, retreats with one another.

690

Like I, I know the, the, the value of

company wide retreats anyways, right.

691

As a distributed team, it's, it's

super valuable, but, um, you know,

692

planning stuff like, you know,

a ski trip with all the, all of

693

the founders to go out sometime.

694

Cam Doody: We have, uh, like last

weekend we went to the Bama UT game

695

and took like 12 of our founders.

696

My partner Alan has this like Taylor

Swift level, like tour bus that all

697

our founders have full access to.

698

Like you can book it anytime.

699

We have a full time driver.

700

It's fully comped.

701

Um, and so, you know, teams take

it for off sites, teams take it to

702

Nashville, teams take it to games

that, you know, You're exactly right.

703

Like we have to create those outlets

to where our, our founders can

704

like, get out of, you know, the,

their, their head from time to time.

705

Uh, we do, uh, something called

the Ceasefire every year.

706

That's, that's our, it's,

that's our founder retreat.

707

And we, uh, we, we book this

farm on the back of lookout.

708

It's, it's on the, the brow,

looking off the mountain.

709

It's just beautiful.

710

All our founders and a lot

of our alumni come in for it.

711

And it's just like, uh, you know,

we shoot skeet, we got fires and

712

we've got like music and you know,

it's just a time to come together.

713

That's

714

Tim Winkler: really neat.

715

Um, I, I want to make sure I, I highlight,

um, you know, the greater community that

716

is, that is Chattanooga, Tennessee too.

717

Um, and so, you know, community building

something I'm, I'm very passionate about.

718

We're, we're building an

online community with hatchpad.

719

You know, you're, you're

building this founder community.

720

What, what is the, what's happening

in Chattanooga, Tennessee right now?

721

Like, um, as, as a founder that

may be coming here from outside,

722

uh, internationally, um, what is

it that you think is really unique

723

about this city and, and, and

what's happening in the city right

724

Cam Doody: now?

725

I, I think Chattanooga is in the next

10 years will be, it'll be the hottest

726

city in the, in the country to, to,

to, to move to, um, you know, it is,

727

it's, it's the boulder of the, of

the South in terms of outdoor access.

728

Except we have two Denver's we've got

Nashville, which is an hour and a half

729

or hour 45 away and then we've got

Atlanta, which is an hour and a half away.

730

And then you've got Knoxville

and Birmingham within 2 hours.

731

So, um, and Chattanooga by far and away

has the best outdoor access for rock

732

climbing and hang gliding and paddle

boarding and, you know, river sports

733

and mountain biking and hiking and like.

734

You know, I think there's like a hundred

waterfalls within 20 minutes of Brickyard,

735

you know, and, uh, in, in post COVID

people are really valuing quality of life.

736

And it's like, it doesn't matter

if you make 2 million a year, if

737

you know, you're spending 30 hours

a week sitting in traffic and, you

738

know, you're, it costs X amount to

live in a shoe box kind of thing.

739

And, you know, um, so our view

is, you know, this is going

740

to be the best place to live.

741

In the country, best

place to raise a family.

742

Um, and, uh, we're just seeing, I

mean, the amount of development that's

743

happening in the city is just wild.

744

I mean, our riverfront is about to

get, uh, something like 15 billion

745

worth of, of, uh, investment over

the coming like six, seven years.

746

Um, it's just, we've been here for, for

10 years, uh, over 10 years and, and.

747

When we moved here, there was this like

air, we knew there was something special.

748

It was the same like vibe, like you get

here and you talk to like a cop, or you

749

talk to like a barista, and everybody

kind of has this like shared pride.

750

And Chattanooga's been able to like

keep this really authentic flair,

751

um, and uh, Where everybody's

just rowing in the same direction.

752

So our local politics are like,

just surprisingly, you know, in

753

tune with the private sector.

754

Everybody's just sort of like, we

all know what we're trying to do.

755

And it's, we're not trying to be Atlanta.

756

We're not trying to be Nashville.

757

We are, we're trying to, you know, we're

trying to be a great place, not, not a

758

place and, um, and, you know, we've made

investment, you know, on the tech side,

759

you know, we've got 10 gig municipal

fiber, you know, in a smart grid.

760

So we've got a fast center in the country.

761

We're the first city to adopt that.

762

Um, and, uh, we're now, you know, we've

got, the city is, is getting behind a

763

quantum network where we're going to

get a quantum computer in Chattanooga,

764

uh, and, uh, some places, uh, around

the city are going to get nodes where

765

they can tap into this quantum computer,

um, hopefully Brickyard gets one, um.

766

And so we're making the big bets.

767

Uh, but we're also like, the way I think

about cities is they used to be B2B

768

businesses and now they're B2C businesses.

769

So before, like the way you grew your

city was you like went and got like

770

Delta Airlines or you went and got

Amazon or you went and got whatever.

771

Um, and then that growth kind of spurred

the growth of these, like of suburbia.

772

And now, you know, you

don't have to be tied to.

773

A city where your employer is, and

so you can live wherever you want.

774

And, and so now, you know, the, the,

the consumer is going to make the

775

decision on where to live based on

how nice of a place is it to live.

776

Right.

777

And so you got to get the

features of the product, right.

778

You know, and so it's, it's, it's

cities are now going to be held

779

accountable to like getting like

the little product features, right.

780

And so the, the, the cities that build

those like really fantastic products

781

are going to be the cities that, you

know, really thrive in this next era.

782

Tim Winkler: I love how you describe that.

783

Um, and, and, you know, as somebody

who has personal ties here as well,

784

my, my wife and I have a home here and

we, we fell in love with it traveling

785

through here, uh, a couple of years ago.

786

And as somebody who's, you know, been

in, uh, the startup ecosystem for over

787

10 years and, you know, been exploring

different startup cities outside of,

788

you know, major coastal hubs, um, like

areas like, like Boulder or areas like

789

Raleigh, um, you know, you start to pick

up on a certain kind of like energy and.

790

You know, when you first get into an

area, maybe you see, you know, a couple

791

of folks like walk around with their

startup shirts on and their swag.

792

And, uh, you know, it's, it's

something that's, it's neat.

793

It's, you know, maybe

there's co working spaces.

794

There's something really unique here.

795

Um, and.

796

You know, I, we were talking earlier, it's

kind of like for someone that's looking

797

for almost like a, a town feel within

the, within a city, like a body, right?

798

Like, that's, that's what I

experienced when I'm here.

799

And it just feels like opportunity

is so ripe for, for, for the

800

taking, uh, where you don't

always feel that in larger cities.

801

It's overwhelming, but everything

from like, you know, going to

802

get your haircut, you know, the.

803

Yeah.

804

The barber just started this thing

up, you know, moved from Nashville

805

here to, to kick his thing off or

going down, going to, to, to have

806

a burger at a, at a tap house and

seeing the mayor sitting at the bar.

807

If there's things that you start to

pick up on that, it just feels like.

808

It's something I've

never experienced before.

809

And as an entrepreneur, I get very excited

about it, even though, I mean, you saw

810

it 10 years ago when you were here.

811

Um, there's just so much more opportunity

that's still in these early stages.

812

And so being, being here physically.

813

I think creates another energy that

reinforces as a founder and entrepreneur

814

that, you know, you can build here.

815

You can get something off the ground,

even though you're not like your customers

816

aren't here, but that rubs off on you.

817

And I think that's something that is,

is you miss when you're buried in this.

818

Overwhelming energy of, of what might

be not to knock on SF or, or, you

819

know, I'm in DC or ADC or New York.

820

Um, you can feel so small.

821

You can feel really like, uh, big here,

even though you're a small entrepreneur.

822

Cam Doody: Just think about it this way,

you know, like we are going to have a

823

massive influx of people over the next

10 years because we've built a product.

824

That's great.

825

Right.

826

Um, you know, We will become a really

great city if we can stay true to,

827

like, when we meet people that have

moved here, it's like, we are so pumped,

828

like one of the biggest weapons that

Chattanooga has is such a welcoming city

829

for people that are doing big things.

830

Like, whereas a lot of other cities

in the South are like very arms

831

length, like, you know, you got to

pay your time before you can like have

832

a seat at the table kind of place.

833

Chattanooga.

834

You know, if you want to get involved,

if you're doing something great and

835

you want to get involved, there's like

a welcome wagon, a de facto welcome

836

wagon of, of like sort of city leaders

that like are on a text thread.

837

And it's like this CEO from

this company's in town.

838

Can anybody take them to lunch today?

839

Or can anybody, you know,

zip them around downtown?

840

And it's literally like this

machine that just works.

841

And, um, we, we really have the

ability to roll out this informal.

842

Um, and our message is like, look, we

know you want to be here and we know

843

that, that this is a great place.

844

Like, obviously you want to be here.

845

Chattanooga is incredible, but like our

ask of you is that you are not a taker.

846

Like, Ooh, I want some of that.

847

That's nice.

848

I want some of that.

849

Right?

850

Like we want builders here.

851

We want people who are coming here that

want to be a part of building this place.

852

And when you have a chance to like

welcome somebody on those terms, it's

853

like, there will be no barriers to

entry, but our ask is you come here,

854

you recognize like what has made

this place special and you just start

855

swimming in the same direction with us.

856

Yeah.

857

And, and that's super empowering.

858

Uh, and, and, and, and I think

that's another big reason why

859

Chattanooga is, is gonna build

something really, really special.

860

Yeah, that's

861

Tim Winkler: it's awesome, man.

862

I'm really excited.

863

I stumbled across you guys and, uh,

you know, just kind of being here

864

just, you know, for for an hour.

865

You know, there's there's

something special happening here.

866

Uh, I'm excited to to, you know, continue

to to come back when I'm in the area

867

and just kind of keep seeing how how the

brickyard is evolving a couple last minute

868

quick hit questions on on on brickyard.

869

And then we'll transition

into our final segment.

870

The 5 second scramble.

871

Uh, but what is, uh, yeah, what's the

head count on, on founders, uh, in

872

here today and, and what's kind of like

max occupancy on, on, uh, space here.

873

Cam Doody: So we, we've, we, we

self funded our first 16 companies.

874

We just didn't know if we're going to

be able to bring in top tier founders,

875

like get them to move and all that.

876

It was immediately clear, like we

were going, we were able to do that.

877

Um, and so we, we raised a 20 million

fund, uh, that we're titling fund

878

one, but it's really our second

fund, first fund that we raised.

879

And, uh, we've out of those two funds,

we've, we've backed 28 companies.

880

We're writing about 10 checks

a year between three and 400 K.

881

Um, and, uh, You know, with the pilot

fund, there was no time constraint with

882

fund one, it's like a minimum one year

commitment, but you're really like signing

883

up to like, look, we're coming here to

get to series a, um, our daily census

884

and brickyard like we've got, you know,

but what we're, what we're pushing for

885

every day is to get to like, between

80 and 90, like we want a, a space

886

that is vibrating off the foundation.

887

And it's all founders and early team

members of venture backed businesses.

888

And when you can do that, like you

just create a pressure cooker in the

889

best way where it's like, you've got

the pressure, but you also have like

890

the empathy of like everybody in the

building knows what you're going through.

891

And, uh, we will be there, uh,

within the next year and a half.

892

Tim Winkler: Awesome, man.

893

That's exciting stuff.

894

Um, well, I, uh, I'm pumped to keep,

keep tracking the story and, uh, you

895

know, you're, you're good at, uh, you

know, putting some posts up on LinkedIn.

896

So I keep tracking those and, uh,

and seeing where things stand.

897

Um, uh, I'm going to transition

us into this, this last segment

898

called the five second scramble.

899

So I'm just going to ask you a

couple of rapid fire questions.

900

Um, yeah, try to try to

answer them in five seconds.

901

Won't, won't air horn you off.

902

Uh, if you go over, um,

you're, you're ready to roll.

903

Let's go.

904

All right, let's do it.

905

Uh, explain, uh, Brickyard to

me as if I were a five year old.

906

Uh,

907

Cam Doody: it's a, it's a

hacker house on steroids.

908

What

909

Tim Winkler: would you say is the

biggest problem that you're solving

910

for founders who commit to Brickyard?

911

Cam Doody: Radical focus

and, uh, and, and work ethic.

912

Tim Winkler: What's your favorite

part about the culture here?

913

Cam Doody: Uh, the just deep

empathy and understanding that

914

everybody has in the building.

915

Tim Winkler: What can folks

be most excited about with

916

Brickyard going into 2024?

917

Cam Doody: I think we're going

to be backing some of the

918

best founders in the world.

919

What is a

920

Tim Winkler: charity or corporate

philanthropy that's near and dear to you?

921

Cam Doody: Uh, Chattanooga Prep,

it's a, it's a charter school

922

started by my, my partner, Ted.

923

Tim Winkler: What are you most afraid of?

924

Uh,

925

Cam Doody: the national

926

Tim Winkler: debt.

927

I think that resonates

with a lot of folks.

928

If you could live abroad for one

season out of the year, where, where

929

would you live and what season?

930

Cam Doody: Uh, I'd live in

Montana from June to October.

931

Tim Winkler: Strong.

932

What's the worst fashion trend

that you've ever followed?

933

Oh, gosh.

934

Cam Doody: Oh, gosh.

935

I'm not really into fashion.

936

That

937

Tim Winkler: might be your answer then.

938

What, what, uh, was

your dream job as a kid?

939

Cam Doody: I wanted to be a

marine biologist or naturalist.

940

Tim Winkler: And then we'll close with,

if you're going to a dinner party, what's.

941

Who's one historical figure and

one athlete that you'd like to

942

sit down with and dine with?

943

Cam Doody: Uh, I'd love to meet, I'd

love to have met Chuck Yeager, uh, the

944

pilot that broke the sound barrier.

945

I'm a pilot and I just worship that guy.

946

Uh, and then, uh, athlete,

I'd say, uh, gosh,

947

I mean, Michael Jordan, I

948

Tim Winkler: guess.

949

Yeah, that's, that's a

safe answer for sure.

950

Cool.

951

Uh, Cam, uh, appreciate you

telling us your story and the,

952

the story of, of Brickyard and

what you guys are doing here.

953

Um, super pumped for it.

954

I think it's an amazing, uh, piece to the

ecosystem here in Chattanooga, Tennessee.

955

Um, you're, you're a, uh,

an awesome entrepreneur.

956

I think somebody that a lot of

folks can learn from, um, and, uh,

957

confident what you're doing here is

going to help breed a whole nother

958

wave of, of founders and amazing

companies solving big world problems.

959

So we're rooting for you guys and thanks

for hanging out with us on the pod.

960

Cam Doody: Thanks, man.

961

I loved it.

962

And look forward to

seeing you in Chattanooga.

963

Appreciate it.