Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies.
Along the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the Growth Shop.
In today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.
You’ll discover how Mark and the Growth Shop team developed their "secret sauce," identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.
You'll hear about the "unfair advantage" Mark and his team offer to their clients, leveraging the power of technology and community.
You’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling.
You’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty.
Join Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.
What You’ll Learn in this Show:
- Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.
- The critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise.
- The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.
- The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest.
- And so much more...