One of the most challenging things for new coaches to accomplish is to demonstrate their personality and offers to potential clients. A balance must be struck to target your intended audience and avoid being swept away by all the other generic coaches.
Jackie and Fabi Paolini discuss how to present oneself as a premium service and brand, how to attract the proper clientele, and how to attract possible applicants for roles in your business. If you're an entrepreneur seeking a strategy to differentiate yourself from the competition, this episode is for you!
Fabi Paolini is a Brand Strategist who assists coaches, consultants, and specialists in positioning themselves as premium brands that attract high-end clientele through magnetic messaging. Fabi is a world-renowned expert in messaging, brand positioning, and premium brand design. Her strategies have helped hundreds of entrepreneurs establish authoritative companies while engaging their audiences. In the previous three years, Fabi has earned over $1.5 million working with transformative coaches and consultants worldwide.