For those of you that may not know, the purple unicorn, sometimes referred to as the purple squirrel, is what Recruiters and Hiring Managers refer to as their ideal candidate. The one that checks every single box along with several that you didn’t even realise you wanted. They’ve got the exact right experience, the exact right skillset, the perfect background, and they were a delight to interview. And much like a purple unicorn. They don’t exist. Or at the very least they don’t exist for the vast majority of us.

 Join Shane this week as he explains why finding your ideal purple unicorn may not be necessary and how to attract the next best thing.