Most businesses aren't publishers of information. Sure, they have information and they likely publish it on their website. But that's different than media publishing companies.
The way we podcasters think is like, well... media publishers. So when business jump in and ask our expert opinions on how they should approach podcasting... we stay in the media-publishing mindset.
And that's a problem.
Luckily, we can course-correct. Podcasting is big enough to handle many different "publishing" approaches.
In this episode, I'll give some examples of what business are good at publishing. And I'll share some ways we can use that to form a better business podcasting approach.
----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!