When I say the N word people shudder.
Other than talking about invoicing, niche is one of the only words I can say to my clients that makes them nervous.
They look at me funny. Like I’ve just asked them to sell their babies or kill their dog.
I don’t want you to sell your babies or kill your dog. Or any other animal for that matter.
I want to talk to you about nests, anvils and feathers.