Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.

Chapters:

(0:00 - 5:00) - Steve's Marketing Journey

(5:01 - 10:00) AI in Marketing: Integration and Impact

(10:01 - 16:04) Ethical Implications and Future Trends