Have you been thinking about using Facebook Ads to launch your business forward but you aren’t sure where to start? This week we have digital marketing expert Jodi Sodini on to talk about Facebook advertising and marketing. Jodi discusses how to start campaigns and make them successful, the difference between Google Ads and Facebook Ads, as well as the trends that are currently leading back to conversions. She also talks about how AI can be utilized in writing the ads and where she has seen success with AI. At the end of the episode, Jodi breaks down what business owners should be aware of when starting an ad and the best steps to take. Tune in today to learn more about Facebook Ads! 

IN THIS EPISODE:

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• [7:06] What did Jodi do prior to her marketing and advertising business?
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• [10:11] How did Jodi get her first marketing customer?
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• [11:45] How did Jodi learn Facebook advertising and marketing?
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• [13:20] How do you start a campaign and how do you make it successful?
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• [15:51] What’s a typical budget that you need per month to really promote a Facebook ad?
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• [17:21] What’s the difference between Google Ads and Facebook Ads?
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• [18:35] Who is Jodi’s target audience and what is it like working with Jodi?
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• [23:00] What type of ads are on trend right now that are really getting those conversions back to lead gen opt-ins?
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• [25:45] How has AI influenced ad messaging?
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• [27:56] What are some of the other innovative things that are happening in the paid advertising space?
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• [31:07] What are the first things people need to do when starting an ad campaign on Facebook?
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• [33:30] How do you know what price to sell your product at?
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KEY TAKEAWAYS:

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• [13:24] The way to make money online is to create an offer and send traffic to it. 
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• [20:00] Every type of content is worth testing for Facebook Ads. What might work for one company doesn’t work as well for others, it really depends on your audience and the execution of the type of creative. 
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• [31:08] The first thing you need to do before creating an ad is to know where you’re currently at with your numbers and your conversations, and then where you want to be. 
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LINKS MENTIONED:

Jodi’s Instagram

Sodini Marketing Website

Ask Brien Podcast on Apple