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Eric Siu, eSports Gamer To Advertising Mogul With Amazon, Airbnb, Salesforce, and Uber | RTB#35
Episode 10526th March 2021 • The Road To A Billion • Stefan Georgi
00:00:00 01:08:08

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Ever heard the expression, “Life is like a Video Game”?

It is something often said…

But is there an actual intersection between “gaming skills” and high-performing businesses and entrepreneurs?

Shocked when you discover the answer in episode 35 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by marketing rockstar Eric Siu.

If you don’t know Eric, he’s got a very UNIQUE entrepreneurial journey…

Going from academic and social failure at a young age (and devoting ALL of his time to video games)…

To a wildly successful marketing entrepreneur and podcaster by applying his mindset and skills as a competitive eSports gamer to real-life situations.

Among his insane accomplishments, Eric is the CEO of content intelligence software ClickFlow…

Owns Ad Agency “Single Grain” and has worked with big players like Amazon, Airbnb, Salesforce, and Uber…

And hosts two killer podcasts: “Marketing School” with Neil Patel and “Leveling Up,” which combined have over 30 million downloads to date.

Eric is also the author of a new book called “Leveling Up – How to Master the Game of Life”...

And we’ll be diving into that, plus a bunch of other mind-blowing insights including:

• A very unusual “Gaming” reframe that will help you level up in all areas of your life and business

• A SIMPLE strategy Eric used to win an “EverQuest” tournament that you can apply to succeed in the business world (and in copywriting too!)

• 2 MAJOR entrepreneurial skills you can learn from playing poker

(**for further information and timestamps, scroll down to the “show notes” section)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

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Show notes

What the world of gaming and e-sports can teach you about how to win in life and in business.

Why Eric’s ultimate goal in life is to give $80 million dollars away and how he monitors if he is on track to achieve his goals.

Eric shares who his new book, Leveling Up, is for. (Hint: One of the target audience will surprise you.)

Eric reveals the shortcut to success that he learned from winning an EverQuest tournament at just 12 years old. (Clue: This age-old secret has been shared by the likes of Steve Jobs, Elon Musk, and even the famous painter, Picasso.)

If you’re a parent or intend to be a parent in the future, then this can make or break your child’s fundamental perspective on life.

Why top VCs and entrepreneurs play poker. (Hint: There are actually lessons you can apply to investing and business.)

How Eric almost got fired as the head of marketing of an education startup when he was only 25 years old and the huge bet he took to scale the company to the moon.

ONE DOLLAR. That’s how much Eric paid Neil Patel to buy over an agency. Plus, a unique funding mechanism that doesn’t require you to borrow money from VCs to scale your company.

Eric shares his views on the future of education and gamification, and how they tie together. Plus, a new mechanism that can possibly make education free.

How to venture into the world of gaming and “train” yourself, without negative consequences and actually making a positive impact on the world.

Why Eric chose a hybrid publishing model to launch his new book. Plus, what a life mission or company mission is actually supposed to be.

How Eric plans to achieve his “vivid vision” and how to avoid joining the “dark side” by making this one mindset shift.

Useful resources/links

Eric Siu’s Book

https://www.levelingup.com/


Eric’s Instagram

https://www.instagram.com/ericosiu/


Join our upcoming Copy Accelerator Virtual Event:

https://www.copyacceleratormastermind...


Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://spg.link/rmbc-yt?utm_content=...


Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...


Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...

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