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Why words betray business complexity and how to fight back - MAF228
Episode 22819th December 2019 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Why words betray business complexity and how to fight back - MAF228

Words are a window into a company’s soul.

They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity.

Let's grab a coffee and talk about it some more.

Welcome to episode 228 of the award-winning Marketing and Finance podcast.

What you'll hear about in this episode:

  • A quick review of 2019
  • Why we still need to go back to marketing basics
  • Don’t forget the offer and the goals
  • Focus on story telling – John the Wineman and The Penguin
  • How words are a proxy for products, process and customer service

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.