Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” 

You’ll learn: 

• The real difference between geofencing and geotargeting 
• Where these ads actually show up 
• Why landscaping projects are planning decisions — not impulse purchases 
• When geofencing does make sense (hint: hiring is a big one) 
• Three practical steps you can take right now to improve your targeting 

If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth. 

Other episodes mentioned:

• #15: How the 95/5 Rule Leads to a Consistent Sales Pipeline
• #33: How 10 Touchpoints Can Shorten Your Sales Cycle