Episode Title:
Episode Audio Link: https://podcast.ablackexec.com/episode/The Trillion-Dollar Blind Spot: Why Media Still Undervalues People of Color
Episode Video Link:
In this compelling episode of A Black Executive Perspective, hosts Tony Tidbit and Chris P. Reed sit down with Sheila Marmon, CEO and founder of Mirror Digital, to explore the intersection of diversity, representation, and media ownership. From her roots in South Central LA to leading a pioneering digital media company, Sheila shares her journey and the lessons learned along the way.
They discuss the untapped buying power of people of color in the U.S., the barriers to media ownership, and what brands must do to authentically connect with diverse audiences. Sheila unpacks the role of representation in reshaping narratives and highlights how embracing diversity isn’t just the right thing to do—it’s a strategic business imperative.
▶︎ In This Episode
00:00: Introduction to Buying Power of People of Color
00:47: Welcome to the Podcast
01:02: Shoutout to CodeM Magazine
01:28: Introducing Sheila Marmon
02:52: Sheila's Background and Journey
06:44: The Importance of Representation in Media
10:29: Challenges and Opportunities in Digital Media
19:53: The Role of Mirror Digital
31:50: A Shocking Statement in 2002
33:54: The Importance of Owning Your Narrative
37:08: The Role of Algorithms in social media
38:10: Ageism vs. Racism in Media Gatekeeping
39:31: Building Your Own Platform
43:00: Challenges and Rewards of Entrepreneurship
46:04: The Journey of Mirror Digital
53:14: Brands Leading the Way in Diversity
55:38: Final Thoughts and Call to Action
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