Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hi everyone.
Speaker:I am so excited to be here with Simon loud today, who is
Speaker:the VP of product of otter.ai.
Speaker:One of my favorite tools out there.
Speaker:Welcome Simon at P2P here.
Speaker:How are you doing dimple?
Speaker:I'm doing great.
Speaker:How are you today?
Speaker:I am doing just fine.
Speaker:So for our audience, I also wanted to let them know.
Speaker:That you are a return guest.
Speaker:And that is because the audience really loved everything that you have to say on
Speaker:one of our previous episodes, episode 10.
Speaker:So if you guys are listening right now, you can go back to episode 10 and
Speaker:check that out the sowed out as well.
Speaker:But I invited Simon back to the mesmerizing marketing podcast today we're
Speaker:going to dive into all the different ways that you can use otter.ai, and you
Speaker:guys really want to listen all the way to the, I don't want to share this with your
Speaker:friends, because these are strategies that are going to help you make money for 2022.
Speaker:And you guys should be planning that out right now.
Speaker:So Simon, welcome and give an introduction to the audience
Speaker:a little bit more about your background, what you do@otter.ai.
Speaker:Always a pleasure to be here dimple on your podcast.
Speaker:Hello everyone.
Speaker:My name is Simon.
Speaker:Well, I am the VP of product@otter.ai auto.
Speaker:That AI is an AI application that helps you record and transcribe your meetings,
Speaker:lectures, interviews, et cetera, so that you can focus on the conversation
Speaker:instead of taking detailed notes.
Speaker:So we we're able to transcribe all of your Interviews podcast, video, whatever
Speaker:type of content that's spoken so that you don't have to remember all the key facts.
Speaker:You can go back and make everything searchable.
Speaker:You can collaborate with your teammates by highlighting action items and sending
Speaker:your teammates some comments so that everybody can dig into a 16 minute
Speaker:recording of the transcript, but not having to spend 16 minutes to replay it.
Speaker:Everything is searchable.
Speaker:You can look through the meeting, digests and other highlights.
Speaker:So happy to go through some tips So Simon is going to go through
Speaker:the ways that you can use otter.ai.
Speaker:To do all of the things that you do on an everyday basis and maximize
Speaker:your time, maximize your exposure, maximize your reach online.
Speaker:So Simon, the first one I think that we want to talk about is taking notes for
Speaker:meetings, because that is one of the most, traditional, I think aspects of
Speaker:otter.ai was created with that in mind.
Speaker:notes are something that we take on an ongoing basis.
Speaker:We're on zoom meetings, we're in clubhouse rooms were having meetings with clients.
Speaker:So talk to us a little bit about that feature and functionality.
Speaker:Well, don't, we all hate having meetings that are long meetings.
Speaker:There's a lack of agenda or, you know, you forget about action
Speaker:items and from the meetings.
Speaker:So, that's where Otter comes in, where you can bring the Otter assistant
Speaker:into your zoom, meeting into your Google, meet into your Microsoft teams.
Speaker:Or you can even use the auto application on your mobile phone to record and
Speaker:transcribe everything that said.
Speaker:And during the meeting, what other than pulling up the piece of paper
Speaker:and pen and jotting down things or typing on your computer, it's much
Speaker:faster to just be able to highlight the important moments, whether it's
Speaker:key decisions or a customer asks or question on a Q and A's or action items.
Speaker:So all those important moments, you can just highlight it
Speaker:directly on the Lightroom.
Speaker:So that way, a 60 minute meeting, Nope.
Speaker:Turns into a five to 10 minute digests that you can play back.
Speaker:You can read, you can take action on it.
Speaker:So it's a very efficient use of time.
Speaker:Now let's say you have some of those pesky meetings that you don't feel
Speaker:that you really need to be there for the entirety, because like these are
Speaker:larger team meetings, but you mostly, you're just getting a status update and
Speaker:maybe you have one or two action items.
Speaker:You're double booked because you're busy professionals.
Speaker:I guess what, then you can send in your other assistant to the meeting to record
Speaker:and transcribe and take notes for you.
Speaker:You can even ask your teammates to highlight the important moments that
Speaker:you need to be aware of when you have to attend a second meeting that you're
Speaker:double booked in the same time slot.
Speaker:So now everybody gets a virtual assistant, right.
Speaker:To attend your meetings so that you can be more productive
Speaker:and you can save some time.
Speaker:So you can actually do the important work.
Speaker:I love that because everyone needs a virtual assistant nowadays
Speaker:and somebody, especially who can go to meetings and take notes.
Speaker:I mean, when you think about it, think about how much time and money
Speaker:that can save, an organization that is always having someone sit
Speaker:in a meeting because they need to be there to take detailed notes, right?
Speaker:When you can just send Otter instead, and that person can continue working
Speaker:on what they need to work on, but yet, listen to the notes later
Speaker:and extract exactly what they need and even listen to the actual audio.
Speaker:So it's not just notes, for the audience, it's like important to note,
Speaker:it's not just taking notes, but it's also taking the audio, there's an
Speaker:audio file that you can listen to.
Speaker:So you can really have a clear understanding of what
Speaker:happened at that meeting.
Speaker:It's literally like being at the meeting, even when you're
Speaker:listening to it, you know, after.
Speaker:Even if you weren't there.
Speaker:And I think that saves a lot of time and time is really important.
Speaker:Time is money.
Speaker:So how are you seeing organizations, implement this
Speaker:amongst, bigger organizations?
Speaker:How are you seeing them?
Speaker:Yeah, so bigger organizations, especially organizations that has
Speaker:a sales function, sales teams.
Speaker:They need to talk to a lot of customers or business development,
Speaker:or even UX researchers when they have to conduct a lot of meetings too,
Speaker:with customers, prospects, and users using otters, super powerful because.
Speaker:Oftentimes you're collecting information and bringing it back
Speaker:to you to your teammates, right?
Speaker:It's going to be very costly to have the entire team to attend these meetings.
Speaker:So if a sales rep is talking to a customer or prospect and grab some
Speaker:insights, understand the customer need there's a missing feature, or there's
Speaker:a feedback to your product, then the sales person can send it to me.
Speaker:For example, it's a product manager.
Speaker:I get to hear firsthand what the customer says.
Speaker:So there's no loss in translation, right?
Speaker:You're really just taking the actual recording or snippets or clips
Speaker:from the recording and be able to understand the customer need.
Speaker:So I think that's super powerful.
Speaker:Also during the meeting in real time, sometimes I joined a C.
Speaker:Right.
Speaker:So the sales rep is doing all the demo and then I'm just there to support an
Speaker:answered, a more difficult questions about the product roadmap and whatnot.
Speaker:So as I'm listening to the customer, talking about all of their needs, I
Speaker:instantly highlight them because during the meeting, oftentimes the
Speaker:customer is going to talk for five, 10 minutes with a whole bunch of requests.
Speaker:And then by the time we get to talk, we forgot half of it.
Speaker:Well, guess what?
Speaker:With a live transcript, you able to highlight all the questions
Speaker:so that you can scroll back.
Speaker:Even during the meeting, you can make sure that you address
Speaker:every single point precisely.
Speaker:And for any questions that you aren't able to address, then you can take it offline
Speaker:and to get back to the team and say, right, we answer five of the 10 questions.
Speaker:And for the remaining five questions, here are some things that we
Speaker:need to get back to the customer.
Speaker:So I think that's another very powerful way of using Otter in
Speaker:real time during the meeting.
Speaker:I love that real time feature.
Speaker:The other day when I was doing a VIP day with a client.
Speaker:So even though I was recording everything in zoom, I also was using otter.ai.
Speaker:And, you know, we came up with a really interesting quote and then I
Speaker:was like, oh my God, I have brain fog.
Speaker:I just forgot what I said.
Speaker:And it was really important.
Speaker:So I was like, wait, it's an Otter.
Speaker:So in real time, you know, if the page is flipping and I look and I'm
Speaker:like, oh, that's exactly what I said.
Speaker:Okay.
Speaker:I can now add it to.
Speaker:Other note taking document, which is like the final document that the client
Speaker:was going to get that I was updating.
Speaker:So I think, it's little things like that that just streamlined the
Speaker:entire process of things we do on a day-to-day basis, even, you know, the
Speaker:workflow of how we intake new clients or how we do that consultation phase
Speaker:or our like coaching or VIP day.
Speaker:So I, I absolutely love it for that.
Speaker:The other thing I've done in the past is I'll get a question from a client
Speaker:and if I were to type that answer to that question, it would take me forever.
Speaker:I'm like, I'm really busy.
Speaker:Like I either I don't deal with it now or I can get this off my.
Speaker:So I will turn on Otter and I will answer their question on Otter and send them the
Speaker:link and then say, Hey, I sent you this audio message, you know, that answers all
Speaker:your questions about your book launch.
Speaker:Why don't you go listen to it?
Speaker:And then it just makes it easy because even they can listen back to it while
Speaker:they're looking at a visual, right?
Speaker:So if they're looking at a visual, like a book, and I'm saying change
Speaker:the title to read this, change this paragraph to be this way, and that
Speaker:makes the whole process easier.
Speaker:So it streamlines that.
Speaker:I love it for that reason, but so many other things.
Speaker:So the other thing I would love to hear about Simon are interviews
Speaker:because I think, that's another great way that people can use.
Speaker:Yeah for interviews.
Speaker:I kind of alluded to it earlier is being able to capture all the
Speaker:important moments notable quotes, right?
Speaker:You don't want to your sources.
Speaker:Let's say you're a journalist, you're doing a interview and you
Speaker:want to be able to record everything.
Speaker:It's very time-consuming to go back and listen to the whole thing.
Speaker:So even if you don't do any highlights, being able to have a searchable
Speaker:transcript instantly saves you a ton of time, rather than having to record it
Speaker:on a digital recorder, and then either manually transcribe it or send it to
Speaker:some really expensive transcription services to transcribe it for you.
Speaker:So being able to have a live real-time transcript, and even during your
Speaker:interview within one tab, you can just tap on a button and it instantly bookmark
Speaker:or highlight a couple of sentences so that you can go back and very easily.
Speaker:To grab that quote so that by the time you finish an interview, you instantly
Speaker:can start writing your article.
Speaker:So it saves you a ton of time.
Speaker:Yeah.
Speaker:Now that you mentioned that it it brings back a particular, story I can say,
Speaker:based on that use example, I remember one of my good friends, he's an attorney.
Speaker:He asked to interview me for a press release that he was going to do because
Speaker:he wanted to take, you know, snippets and add it to the press release.
Speaker:It was about marketing for the legal industry.
Speaker:And what he did is he was taking notes and stuff.
Speaker:Right.
Speaker:But imagine if he had Otter, he could capture everything and he
Speaker:could highlight the key points that he's like, oh, that was gold.
Speaker:I want to use that in the press release.
Speaker:And that was gold.
Speaker:And then he would have it done.
Speaker:And I do think he was recording it, but I think he was using some
Speaker:type of an audio recording device.
Speaker:Right.
Speaker:And with honorary would be so easy.
Speaker:Cause there's also, I believe an app for it as well for at least for iPhone.
Speaker:Is it also for Android or is it at this point?
Speaker:Yes.
Speaker:Yes, it is both.
Speaker:So Otter is also available for both iOS and Android.
Speaker:So you can download it to your mobile phone.
Speaker:If you use iPad or use an Android tablet, you can also use the Otter
Speaker:mobile app on those devices as well.
Speaker:I love that because that means literally you can be honoring,
Speaker:I call it honoring on the go.
Speaker:Right?
Speaker:You can use AI while you are in the car.
Speaker:Maybe you're having a conversation.
Speaker:Maybe you're trying to interview someone and get those key points in.
Speaker:It makes it, easy for people to be way more productive because it goes with
Speaker:them where they go everywhere someone goes, they have their phone, they can
Speaker:take it with them and they can utilize it to capture the important moments of
Speaker:conversations that later they're going to repurpose, for their blog or for
Speaker:their website or for a video even that they're taking snippets of videos that
Speaker:they're going to put together for you too.
Speaker:But they can also use Otter to say, okay, keep track of what's their
Speaker:information, what's their email.
Speaker:And then they can piece that together.
Speaker:So I love that.
Speaker:So now I want to talk about one of my favorite things, which is podcasting.
Speaker:And I know that you have some amazing creative ways that
Speaker:podcasters can use otter.ai.
Speaker:Yes.
Speaker:So for podcasters, one way to use otters to translate.
Speaker:All of it episodes even the back episodes and then turn them into
Speaker:full transcripts that you can put into your podcast website.
Speaker:And what that does is that not only does it provide accessibility to your audience
Speaker:for deaf and hard of hearing community, but also it will drive SEO traffic.
Speaker:So it makes your podcast episodes more searchable to drive more
Speaker:audience, to drive more followers to your podcasts as well.
Speaker:So it's really serve both purposes in terms of providing accessibility and SEO.
Speaker:Yeah, because for SEO purposes, to explain to the audience a little bit
Speaker:more about that, the more content that is on a page, the search engines
Speaker:are going to read that content.
Speaker:And they're going to read that.
Speaker:Your page, if it's relevant, according to a search keyword
Speaker:phrase that someone types in.
Speaker:So if you have more content, it's going to likely render you to show up on
Speaker:Google for multiple keyword phrases.
Speaker:And, and that's what Simon's referring to.
Speaker:That it's really important for SEO SEO search engine optimization.
Speaker:For those of you, if you're not familiar, it's the ability of how
Speaker:you can get yourself to rank on page.
Speaker:On Google, which, you know, everyone wants to do, because if you can rank on
Speaker:page one, that means that you get more traffic and now even podcasts, you know,
Speaker:Simon, they rank on page one in their own section, as YouTube video used to
Speaker:rank with their own little carousel, and now that's happening for podcasts.
Speaker:So for podcasting the more content you can put out there and thorough you can be.
Speaker:And having those, detailed show notes, I call them our detailed transcript.
Speaker:It just, takes everything to the next level.
Speaker:So thank you for sharing that also for podcasters.
Speaker:Are you seeing any podcasters, use Otter to record their clubhouse
Speaker:rooms and repurpose the, recording for an podcast and what are
Speaker:some best practices to do that?
Speaker:Yeah, content creators are now really on multiple platforms, right?
Speaker:Not just a traditional record, a podcast, or do a live podcast and
Speaker:post it to all the podcast channels.
Speaker:And that's it.
Speaker:Now we are seeing the emergence of social audio, like clubhouse, like,
Speaker:Twitter spaces, There's so many of them.
Speaker:So now podcasts are finding many new ways of engaging with the audience live.
Speaker:And so a great way to do it is to be able to record all of this all of
Speaker:these live rooms and live audio rooms.
Speaker:And that way you have the option to be.
Speaker:Repurpose your content and turn it into podcasts episodes, or
Speaker:turn it into bite-size clips that you can share on social media to
Speaker:drive traffic to your podcasts.
Speaker:So it's all about retaining your content rather than just let, let it go and if
Speaker:femoral conversation, right, you invest so much time in engaging with your audience.
Speaker:You want to make sure that everything's recorded transcribed
Speaker:so that it's searchable and you can repurpose on all these platforms.
Speaker:Yeah, Simon, I definitely agree with that.
Speaker:I think one of the mistakes that I see a lot of content creators, especially
Speaker:those that are actively spending hours and hours on social audio apps is that
Speaker:they are not, taking the time to create content where they can repurpose.
Speaker:And then once I content is gone, it's gone.
Speaker:Right.
Speaker:And I think it's really important to take your content, our have
Speaker:a content marketing strategy you're doing it very strategically
Speaker:with a mission in mind, right?
Speaker:And if you're going to spend time on clubhouse or wisdom, or whatever,
Speaker:like you want to make sure that you're creating content that you can
Speaker:repurpose because time is limited.
Speaker:And there's only so much time in a day, and there's always so many things to do.
Speaker:So if you can take the content from your clubhouse rooms and from your wisdom rooms
Speaker:and other social audio apps, and you can repurpose it into a podcast, you can have
Speaker:tons and tons and tons of content that, you know, you can put out there and that's
Speaker:going to now increase your credibility.
Speaker:It's going to increase your social clout.
Speaker:It's going to increase, the amount of even inquiries or
Speaker:leads that you can get in.
Speaker:And it can also, increase your your revenue over time because
Speaker:of podcasting new opportunities.
Speaker:Open up, you can get sponsorships.
Speaker:If you produce a really good show and you have loyal fans and followers and
Speaker:an audience, but then also you can take that content and you can repurpose it.
Speaker:And you can say to people, Hey, do you want more of this?
Speaker:Right.
Speaker:Join my private mastermind.
Speaker:Or do you want more of this?
Speaker:Join my group coaching program.
Speaker:It gives people the ability to showcase their expertise and give people a taste of
Speaker:what it would be like to work with you.
Speaker:One-on-one.
Speaker:I think that's a really helpful feature before I go on to the
Speaker:next way that people can use Otter.
Speaker:Is there anything else about podcasting that, that you wanted to do?
Speaker:Yeah.
Speaker:So in terms of otters feature, the way that you would go about it is that you
Speaker:have your audio files off your podcast.
Speaker:Episodes.
Speaker:All you have to do is just go into the auto website, audit.ai
Speaker:and click on the import.
Speaker:And that's where you can import all the existing audio files that you have.
Speaker:And that might be a good segue to the next tip.
Speaker:, are there also supports importing of videos as well?
Speaker:so I'd love to tell you more about that.
Speaker:So let's say if you are a video content creator, a YouTuber you have videos, or
Speaker:maybe you even, you are a educational institution that has a bunch of video
Speaker:on demand, courseware, et cetera.
Speaker:And what you would like to be able to do is to provide close captioning.
Speaker:Sometimes it's even that requirement from the ADA compliance standpoint, but as a
Speaker:content creators, always great to think about assessability so to provide more
Speaker:inclusive experience for all of your video content, you can also use Otter.
Speaker:You can import your video files into Otter for transcription, and then you can ex.
Speaker:The S R T file and SRT is a subtitle file format.
Speaker:And that file that you export from order after the transcription is done.
Speaker:You can upload it along with the video to wherever you will be hosting
Speaker:your content, whether it is YouTube or LinkedIn or Facebook or Vimeo,
Speaker:wherever you host your content.
Speaker:Most of these video hosting platform would recognize SRT format.
Speaker:And what that does is that it will automatically create the closed
Speaker:captioning on top, as an overlay on top of your video, it's not going to be
Speaker:burned in as part of your video, right?
Speaker:So that's the definition of closed captioning.
Speaker:It means that the viewer of your videos has the option to click on.
Speaker:an icon that says CC.
Speaker:That stands for closed captioning.
Speaker:So the audience or the viewer of your video would be able to
Speaker:optionally turn on closed captioning.
Speaker:So that's how you would go about doing it.
Speaker:So, in a nutshell, you input your video into Otter.
Speaker:You export the ASR T from Otter, and then you import the export
Speaker:SRT to your video hosting platform alongside with your video.
Speaker:And that's it.
Speaker:Those are the steps to go about creating closed captioning or adding
Speaker:closed captioning to your videos.
Speaker:Okay.
Speaker:Oh, I love that because that is really important nowadays.
Speaker:I think it is something that, YouTube, Google, they're
Speaker:looking for things like that.
Speaker:So that's amazing.
Speaker:And I also believe Simon, like this is a newer feature.
Speaker:I don't think we had this a couple of months ago when I
Speaker:had you on the show, right?
Speaker:Yeah, this is definitely one of the features that that are more advanced
Speaker:than what other video captures.
Speaker:services that you might get because odder also capitalize and punctuate
Speaker:your captions and other platforms might just put everything in caps,
Speaker:or I might put everything in lower case or no punctuations, and also
Speaker:odder lets you add custom vocabulary.
Speaker:So let's say you are doing a video with certain domain specific terms,
Speaker:jargons, acronyms, or company specific words that you can absolutely add
Speaker:your custom vocabulary before you do the transcription and that way
Speaker:everything would be transcribed back.
Speaker:Really.
Speaker:So there's no, there are fewer things that you would need to fix because
Speaker:oftentimes when you go with these other types of captioning closed captioning,
Speaker:that's built in as part of the video platform, you have to do a ton of work
Speaker:editing and cleaning up the camera.
Speaker:I can understand that.
Speaker:And also Simon, is there like a resource library of videos or tutorials where,
Speaker:you know Otter users can go to, to learn some of these, , strategies
Speaker:that we're talking about today?
Speaker:Absolutely.
Speaker:I'll point out three resources.
Speaker:One is our help center.
Speaker:So if you use odder w if you log into your auto account, there will be a link inside
Speaker:the app to point you to the help center.
Speaker:The second place would be, you can join our YouTube channel.
Speaker:So, if you call it on our website at the very bottom in the footer,
Speaker:you'll be able to find a link to our YouTube channel, where we host a
Speaker:lot of the tutorial videos as well.
Speaker:And then thirdly on Twitter both the official Otter account, but
Speaker:also my personal Twitter account.
Speaker:I also post a lot of tutorial videos as well through our Twitter.
Speaker:I've seen that.
Speaker:And you're really, your videos are amazing.
Speaker:They're really good.
Speaker:So I would definitely suggest that everyone should check out,
Speaker:those resources and the videos.
Speaker:And also I'm going to backtrack one moment when it comes to videos too.
Speaker:I also think for content creators who utilize, video in the form of live
Speaker:streaming, I think that they can also utilize, you know, Otter when they're
Speaker:doing their life screens to get that content and not lose it and repurpose it.
Speaker:So like a lot of content creators are spending time going on
Speaker:Instagram and doing live streams.
Speaker:They're going on Facebook and doing live streams and now
Speaker:even LinkedIn has live streams.
Speaker:So I think that's one more that, you know, I'm adding in that people should remember
Speaker:to get Ally's Otter for it, because when they're speaking a lot of the content
Speaker:that they're sharing, it's, it's really valuable and that can be repurposed
Speaker:into a podcast, or it can be repurposed into audio snippets that you can take
Speaker:and you can send to someone or you can, you know, create social media posts.
Speaker:That's a great point.
Speaker:And the way that you would go about it is that you open up your livestream and
Speaker:then open up another browser tab and type in the auto.ai and just click record.
Speaker:And so that way you can do a side-by-side recording to capture and to record and
Speaker:transcribe your live stream in real time.
Speaker:So that way it's another way.
Speaker:In addition to using your video platform to record an import later,
Speaker:that was the first method I discussed.
Speaker:But then the second myth is that method is that you can record natively with
Speaker:Otter live in real time, either using the auto web app@auto.ai, or you can also
Speaker:do it through the mobile phone as well.
Speaker:Awesome.
Speaker:I love that.
Speaker:And Simon, in the future, is there going to be a way to integrate, a
Speaker:professional microphone with Otter?
Speaker:So the.
Speaker:When we are, creating content and production, the quality
Speaker:of that can be high . We can
Speaker:repurpose for podcasts or even like for live streaming.
Speaker:Do you see that kind of feature and functionality coming up with Otter?
Speaker:Yeah.
Speaker:So there's actually a solution that can address this need.
Speaker:And even though Otter itself does not have this capability to specify
Speaker:the audio input, but you can use some third-party software called VB cable.
Speaker:So virtual, I don't know what stands for, is it V as in
Speaker:Victor, B as in boy, VB cable.
Speaker:So that way it's a, it's a virtual audio cable to connect between the Riverside
Speaker:app or whatever stream yard or whatever live stream platform that you're using.
Speaker:And then be able to route the audio directly into the web browser.
Speaker:That's running otter.ai to do the recording.
Speaker:So that way you get a high quality audio feed for the transcription.
Speaker:Oh, I love that.
Speaker:I think it's a directly downloadable.
Speaker:I think there's even a free version as well.
Speaker:So check out, you know, check out Phoebe cable.
Speaker:There are many other similar audio cable solutions as well.
Speaker:And another one's called loop back.
Speaker:It's a software.
Speaker:I will link the I'll look it up and I'll link the link to their website
Speaker:in the show notes for the audience.
Speaker:So thank you for that.
Speaker:Okay.
Speaker:Wonderful.
Speaker:There's still a couple of other things I want to talk about.
Speaker:Let's talk about live events.
Speaker:I think live events are coming back and.
Speaker:People are dipping back into them slowly but surely, but I have seen
Speaker:a lot of things happening and that there's a lot of content there.
Speaker:So how can, the audience views, otter.ai for live events?
Speaker:Yeah.
Speaker:If you are a live event organizer or live conference organizer whether you're
Speaker:organizing an in-person conference or a meetup or a virtual event or a webinar,
Speaker:I'm also seeing on clubhouse, people are hosting virtual summits, right?
Speaker:As well, you would want to, again, to my earlier point, you would want
Speaker:to provide live captioning for accessibility for your audience.
Speaker:But at the same time, being able to capture your life.
Speaker:Sessions keynote sessions breakout sessions, you would be able to
Speaker:extend the reach of your content by we purposing it and put it
Speaker:behind a paywall or even, right.
Speaker:and oftentimes when you have a live event, especially if you're hosting a
Speaker:really big event that has multiple track.
Speaker:Even your in-person audience, can't possibly be in two places at once.
Speaker:So why not create a live transcript or a recording transcript that you can host?
Speaker:And with Otter, we have a capability called public group.
Speaker:So, and we work with the life event organizers to create a vanity URL.
Speaker:It could be audit that AI slash tech crunch or other that AI slash
Speaker:web summit, for example, right.
Speaker:Whatever the event name, and what you would see is that you will see a playlist.
Speaker:Both past sessions, as well as the sessions are going on right now.
Speaker:So you, will be able to provide just one URL to your attendees and they can look
Speaker:at all the live transcripts for all the sessions that are happening right now.
Speaker:And they also be able to scroll to the bottom to see all the other sessions
Speaker:that they may have missed because they can't be in two places at once.
Speaker:Oh, okay.
Speaker:I love that.
Speaker:That's yeah, that's really useful.
Speaker:I can see, a lot of people using that because it just awesome.
Speaker:That's all I'm going to say.
Speaker:I have one more point on that.
Speaker:So on clubhouse, what I also see is that there are content
Speaker:creators that are having recurrent.
Speaker:It could be a weekly room, right?
Speaker:So episode one, episode, two episode three, similar to podcasts, right?
Speaker:Podcasters also have all the DS series and episodes.
Speaker:So what you can do is that as you're hosting these live rooms on whatever
Speaker:social audio platforms you can use Otter to record and transcribe
Speaker:and post it in your public group.
Speaker:And therefore you get to see a whole series of all of the past live rooms that
Speaker:you host on the social audio platforms.
Speaker:Yeah.
Speaker:I want to dig a little bit deeper into that, cause I think that's really useful.
Speaker:And I think it would be, really beneficial for the content creators
Speaker:who are using social audio.
Speaker:So what exactly w what the process be for them to do that?
Speaker:So let me, let's say they're hosting and clubhouse room, right?
Speaker:They're talking.
Speaker:And what w what do they need to do with Otter in order to, you know,
Speaker:make that happen and then repurposed.
Speaker:So you would do the same thing, whether you are using the Otter website or you're
Speaker:using Otter assistant to integrate to zoom or Google meet or zoom webinar.
Speaker:Or you just want to do a standalone recording by using the automobile app.
Speaker:So that recording instructions are the same.
Speaker:in real time you would share that conversation to a group.
Speaker:So within audio, you can create a group.
Speaker:And within that group, you can invite your audience members, or you can
Speaker:invite your teammates, essentially.
Speaker:That other group is a place where you can publish one or more conversations
Speaker:whether it's live or pass episodes.
Speaker:So that way.
Speaker:And then, and then you would submit a ticket to us.
Speaker:We, we actually charge a specific fee for auto for events and we'll help
Speaker:you create a branded public group.
Speaker:So we turn a generic group with an auto, to a brand, a public group with
Speaker:the URL, the vanity URL, and with a, you know, a banner that consists
Speaker:of your event with a group avatar.
Speaker:So it's almost like a Twitter page, right?
Speaker:So that way you get to share that auto group, public group URL to your
Speaker:audience, and they get to be able to access both live transcripts, as well
Speaker:as pass recording transcripts as well.
Speaker:I love that.
Speaker:I love that.
Speaker:So hypothetically, let's say that, you know, I have one of these pages
Speaker:for mesmerizing marketing and my host rooms, you know, and clubhouse, How
Speaker:would I position this to my audience?
Speaker:And what benefit would they get?
Speaker:Would it be more so maybe from my mod squad or that maybe it's like,
Speaker:okay, if you are a part of my monthly, mastermind and you pay $7 a month, you
Speaker:get access to be part of this right?
Speaker:This amazing network where you're part of this group on Otter.
Speaker:And every time I'm doing rooms, you actually get all of the notes live and
Speaker:also they will be there in that place, in that group forever for you to listen to.
Speaker:Is it correct?
Speaker:I can add older ones that were not made from that group, but I have the
Speaker:links and the files to upload to the.
Speaker:Absolutely.
Speaker:I loved the way that you put it.
Speaker:This is basically something that you can charge your audience
Speaker:behind a paywall as a premium.
Speaker:Feature right.
Speaker:To be able to have access to a transcript alive transcript that you can follow
Speaker:along and optionally as a creator.
Speaker:If you want to open up the permission to allow your audience
Speaker:to highlight the important moments.
Speaker:So it becomes an interactive experience, or alternatively, if you only just
Speaker:want to provide that to your mud squad, then you can say, all right, just your
Speaker:mass squad can highlight the important moments when people are dropping gems.
Speaker:When people are sharing great tips, then you can highlight them, right.
Speaker:And that ultimately can benefit the audience because it becomes
Speaker:a premium content that is more than just the live audio room.
Speaker:It is.
Speaker:A live transcript that you can follow along with important highlighted points
Speaker:and for the marked squad, you can also add some comments and annotations because
Speaker:sometimes people are sharing information and you want to add a link to it.
Speaker:So you can also insert a link inside the live transcript as well, kind
Speaker:of similar to pin links and replays.
Speaker:So in order you can also add a comment to add links so that they
Speaker:can point to other resources that are mentioned during the live room.
Speaker:Oh, I love that.
Speaker:So basically it's a clickable link.
Speaker:So if we say, oh, we're having this event, this is how you can sign up.
Speaker:We're doing this masterclass and we can put pin that link there, and then
Speaker:it will be there for anyone who's.
Speaker:I'll call it like a replay, like the listening to it after the live
Speaker:room that they can actually go to that resource that we're mentioning.
Speaker:And can it be only one link or can it be multiple resources
Speaker:throughout the live transcript?
Speaker:You can continue to add comments that include the lanes, and that
Speaker:would be the equivalent of the pin length for flophouse replay.
Speaker:In order we call it comments so you can add a comment and paste the link,
Speaker:and that will be a clickable link.
Speaker:Okay.
Speaker:I love that.
Speaker:I mean, this is brilliant because I can see a lot of case studies coming in
Speaker:for that type of, feature with content creators that are utilizing clubhouse
Speaker:and wisdom and social audio apps, because they are spending a lot of time on it.
Speaker:And I think now content creators are beginning to realize.
Speaker:I can't just spend all this time on here.
Speaker:If I can't repurpose my content or if I can't monetize it or I can't,
Speaker:repurpose things and make money and really provide, ongoing value.
Speaker:And I think this is a great way that they can repurpose content, but also continuing
Speaker:to provide high level value to people.
Speaker:Because when you think about it too, how many times have you been in a clubhouse
Speaker:room and either you're moderating and you're committed to that time to
Speaker:do that for, you know, a particular room, but then there's another room.
Speaker:That is, a high-level thought leader that you're like, oh my God,
Speaker:I want to go listen to their talk, but then you can't because you can't
Speaker:be in two places at the same time.
Speaker:Right.
Speaker:So if somebody is offering that feature, I think it's really useful because a
Speaker:lot of people will probably will buy it.
Speaker:There's people that have day jobs and that work in corporate, they can't
Speaker:sit on clubhouse all day, but that doesn't mean that there's not any
Speaker:rooms during the day that aren't good.
Speaker:There's a ton of break rooms.
Speaker:So it gives everyone the opportunity to kind of pick and choose, and then
Speaker:they can have access to everything.
Speaker:Right.
Speaker:But then.
Speaker:They decide what they want to listen to when, when they could listen
Speaker:to it in the middle of the night.
Speaker:And almost like in a way of podcasts, right.
Speaker:I mean, they can probably listen to it on the Otter app.
Speaker:They don't have to have their computer and they would just click the link and
Speaker:then it just going to play, they can have their phone on like a stand and they
Speaker:can lie down and relax and, gain the knowledge or they can even get a notebook
Speaker:old-school and take their own paper notes from listening to the big file of notes.
Speaker:Right.
Speaker:So there's so many different ways.
Speaker:I love that.
Speaker:Okay.
Speaker:So the next one we're going to talk about is for lectures like
Speaker:in universities and colleges, and even just educational purposes.
Speaker:Yes.
Speaker:So lectures.
Speaker:So, during the pen make a lot of the educational institution
Speaker:has to adopt remote and online technology to conduct online courses.
Speaker:And we see that even as we come out of pending.
Speaker:Fingers crossed that there'll be a portion of the instructions
Speaker:that are done through remote.
Speaker:So I think it's absolutely helpful to be able to provide live
Speaker:transcription for remote courses.
Speaker:But also as a student, you can also download the Otter and mobile app, right.
Speaker:Or even run, run it on your laptop or tablet as well.
Speaker:So that you can take notes even for in-person classes, right?
Speaker:So this is really in this new hybrid world where some of the
Speaker:classes are conducted online.
Speaker:Some of the classes are done in person, or maybe you attend a
Speaker:guest lecture wherever you are.
Speaker:Educational content is very valuable and you want to enable the students to
Speaker:provide them tools so that they can really pay attention and digesting information.
Speaker:Through a zoom meeting or in person rather than scrambling to jot down all the notes.
Speaker:So ideally educational institutions can use Otter to be able to provide that
Speaker:transcript so that the student don't have to worry about taking notes, or
Speaker:if your educational institution does not provide that, then you as a student
Speaker:can also download the audit app and be able to do that on your own as well.
Speaker:So that's the general student note taking use cases.
Speaker:Then you can go back and everything is searchable, and then you can study for
Speaker:your exams and saves you time and you can go back and look, we view the
Speaker:important moments from the lectures, but.
Speaker:Once again, assessability assessability, assessability, right?
Speaker:For a lot of the educational institution, you're required to
Speaker:provide accessibility to M to be AB ADA compliant to offer student accommodation.
Speaker:So, having live transcription with enable your deaf and hard of hearing
Speaker:and even ESL, right English as a second language, whereas students that are
Speaker:non-native speakers, they can really make use of live transcription and live
Speaker:captions to be able to understand and comprehend the lecture much better.
Speaker:Even earlier today I was in a clubhouse room.
Speaker:was hosting a clubhouse room and someone came up on stage and said, you know,
Speaker:thank you for all the information, but may I suggest that you speak a little
Speaker:bit slower and I recognize that and you know, sometimes I speak a little bit fast
Speaker:and, but then I also pointed out that I pinned the link of the live transcript
Speaker:at the top of the taphouse room, so that you can also follow along, but I'll
Speaker:also make a mental note that I'll speak a little bit slower, but yeah, so having
Speaker:a live transcript will enable more people to be able to engage in a commercial.
Speaker:Yeah, I love that.
Speaker:And I'm thinking back to when I went to college, I wish we had it back then
Speaker:okay.
Speaker:I got an idea.
Speaker:So like, They can use water and they can, you know, record on their phone odder.
Speaker:So then they could literally be recording all the notes from there
Speaker:so they don't have to take them.
Speaker:Right.
Speaker:But then they could have their other book out that they're studying for their tests.
Speaker:That's like an hour later, there you go.
Speaker:Problem solved.
Speaker:Yes.
Speaker:Fantastic.
Speaker:And in fact there, there are a few other use cases to let's say if you study
Speaker:in journalism, a lot of the journalism students, they love audit, right?
Speaker:Because they also have to do a lot of interviews.
Speaker:So we see that journalism department and professors, they often
Speaker:recommend Otter to the students.
Speaker:Also PhD students who are doing their dissertations, when they're
Speaker:doing research, they also have to conduct the interviews.
Speaker:So they often use Otter and they they're saying that, oh my God, it's
Speaker:such a lifesaver to have a tool, to be able to save me so much time so
Speaker:that I can focus on writing my thesis.
Speaker:Yeah.
Speaker:I can see that cause the thesis is, not an easy undertaking and it takes
Speaker:hours and hours and it's a lot of work.
Speaker:So anything that can make that whole process easier, I think
Speaker:people will always appreciate that.
Speaker:So thank you so much.
Speaker:All right.
Speaker:Let's talk about authors and writers and the creative types who
Speaker:are, consistently writing content.
Speaker:So another type of content creator, except it's about writing.
Speaker:I'm not that much of a writer, but I find myself doing more writing for my
Speaker:job, whether I have to write a blog post to explain features of Otter or writing
Speaker:some articles to contribute to topics.
Speaker:I I'm interested in like future of work and AI.
Speaker:And oftentimes I have writer's block.
Speaker:I stare at the word processor.
Speaker:And I stare at a blank page and being a perfectionist, I will type a sentence
Speaker:and have to go back and edit it.
Speaker:And so I will be sitting there for 15 minutes and I
Speaker:still barely have a paragraph.
Speaker:So that's just me, but I think a lot of writers encounter writer's block as well.
Speaker:So here's the hack you can use Otter, you click the record button and
Speaker:just talking as if you are talking to a friend talking as if you are
Speaker:explaining something to somebody, right?
Speaker:And within 10 minutes you can crank out a 1000 word chapter of whatever that
Speaker:you're writing, whether you're writing a book or you're writing a blog post, or
Speaker:you're writing a press release, right?
Speaker:Whether your author blogger or marketer.
Speaker:It's so powerful to be able to speak.
Speaker:And so that would be a hack for writing, instead of writing,
Speaker:just talk fella, the chapter, just odder your chapter, that's it.
Speaker:So, yeah, I think that would be one great way to overcome writer's block and be
Speaker:able to get content simply by speaking.
Speaker:I really love that one.
Speaker:I mean, I actually do that a lot.
Speaker:Like if I'm writing a blog post, for example, I write for attorney
Speaker:at law magazine on social media and online marketing for lawyers.
Speaker:And sometimes it would take me an hour and a half to two hours
Speaker:to write an 800 word article.
Speaker:Right.
Speaker:But I can, I can speak everything out and I can have.
Speaker:Take the audio and also type it.
Speaker:And then I can take that, put it into a word document, edit it.
Speaker:And literally, you know, I can do that in one-third of the time that
Speaker:it, it would have taken me otherwise.
Speaker:And also for those that are trying to write a book, you know,
Speaker:writing a book can be exhausting.
Speaker:If you have to sit there and type everything out, and then you're
Speaker:kind of stuck you know, you get the writer's block, you're stuck
Speaker:in the next word, the next chapter.
Speaker:But if you're just, you know, doing a dump of your thoughts and you're talking it
Speaker:out, like you may not use everything that you're talking out, but it's going to help
Speaker:to get all the ideas out there on paper.
Speaker:And then when you listen back to that audio, or you read the words on the page,
Speaker:you're going to know what you want, and you're going to know what you don't want.
Speaker:This is a game changer.
Speaker:And even if someone's like, well, a book is too much work,
Speaker:I don't want to write a book.
Speaker:I would encourage them to, use otter.ai, to produce and come up
Speaker:with their first ebook are even like even like a PDF download.
Speaker:I think people should have like a lead magnet.
Speaker:They can easily create three to four lead magnets, using Otter that will
Speaker:take them three minutes due to talk that out and then they can go edit it and
Speaker:make it pretty, but it will save them so much time than typing everything out
Speaker:and, and all of that, because that's a little bit cumbersome, you know?
Speaker:And I think when people find a task a little bit cumbersome or too different.
Speaker:What ends up happening is they get frustrated, right?
Speaker:Simon, and then they give up and they don't want to, finish that
Speaker:task and like it gets started, but it never gets completed.
Speaker:And completion is so important.
Speaker:And I think otter.ai is a game changer when it comes to helping people complete
Speaker:more tasks, more efficiently and, having more productivity and also
Speaker:just making them feel more organized.
Speaker:I also think it makes me feel organized when I can take notes on something
Speaker:and I have them, or I can record, my clients meeting in the backup plan.
Speaker:You don't know sometimes.
Speaker:I mean, zoom may not.
Speaker:Like all kinds of technology, things can go wrong.
Speaker:If Instagram and Facebook went down, you don't, you're not
Speaker:guaranteed to get a zoom recording.
Speaker:Right?
Speaker:So you can, you can have Otter as a backup plan to have that extra thing.
Speaker:Plus sometimes I don't want to send everyone the video from a whole training.
Speaker:They don't necessarily need the video cause I might need to edit it first.
Speaker:Instead I can take the file and I can send them a link and right away they
Speaker:would have it right after that training.
Speaker:And then they can go listen to everything they need.
Speaker:It makes it super easy.
Speaker:So I love that.
Speaker:So thank you so much for sharing.
Speaker:That's the last thing we're going to talk about how are coaches using
Speaker:otter.ai and what are some of the really interesting things that they
Speaker:can do with Otter for their business?
Speaker:So this one, I actually learn from my club house friends who are coaches, and
Speaker:they're telling me that, wow, the power of being able to live transcribing coaching
Speaker:sessions or masterminds, or whether it's a one-on-one or group sessions.
Speaker:Right.
Speaker:Being able to capture that and be able to share it back to the mentees
Speaker:and the attendees of your coaching program , is so valuable because a
Speaker:lot of times these are things that are not pre-planned, it's not something
Speaker:that it's like a prerecorded material.
Speaker:It is live as a coaching session is something that a mixture of
Speaker:what the coaches are sharing and also , all the questions.
Speaker:And maybe sometimes is sparked some ideas from the attendees as well.
Speaker:So, so it's really rich information that you can capture and save
Speaker:so that you can repurpose it.
Speaker:You can share it back to the people who attended.
Speaker:Put it behind a paywall.
Speaker:Once again, content is the key you, your asset, and you want
Speaker:to be able to repurpose and be able to monetize on that content.
Speaker:So I think it's super powerful.
Speaker:So being, being able to offer the recording transcript as a pay feature
Speaker:of your service I think, and, and also be able to extract some snippets.
Speaker:Maybe you want to clip some of it and share it on Instagram.
Speaker:Maybe you can clip some of it and share it on Twitter.
Speaker:Right.
Speaker:And I'm sure there's so many nuggets of information that you can grab from a
Speaker:coaching session to be able to attract more you know, more people to your
Speaker:service and to be able to drive extend the reach of your content as well.
Speaker:So yeah, coaches love.
Speaker:Yeah, absolutely.
Speaker:And I wonder if you guys have ever thought about doing some type of like a contest
Speaker:where you say, Hey, you know, tag us on social media with this hashtag and show
Speaker:us how you're using Otter and what are some creative ways that you've used it?
Speaker:And that might be like a movement you could create around it.
Speaker:Brilliant idea.
Speaker:In fact we, we do have a fairly active social media um, on Twitter we have a
Speaker:very active user base and oftentimes I find the most interesting use cases.
Speaker:I've been trying to collect some of them.
Speaker:But yeah, people are saying, oh, I am, while I'm in bed, barely waking up.
Speaker:I thought came to my mind.
Speaker:I Otter it because I don't want to forget it, or I want to remember my dreams.
Speaker:So I woke up and I want to record Talking about the dream that I just
Speaker:remember, or when I'm in the shower and I have a business idea and they want
Speaker:to capture it, they want to order it.
Speaker:So there's so many ways that you can order and capture your
Speaker:conversation so that you can.
Speaker:And use it later.
Speaker:I love all of that.
Speaker:Yeah.
Speaker:I mean, I can just imagine them.
Speaker:They have their phone on like, like a stand outside the shower and they're like,
Speaker:oh, I have a million dollar business idea.
Speaker:Let me go push the start button on Otter.
Speaker:And then, you know, and then next thing you know, like they implement this idea
Speaker:and they come back to you years later and they're like, oh, you know what?
Speaker:My company is making a million plus in revenue because of this idea
Speaker:I had in the shower and honored that AI is what made it happen.
Speaker:Because you know, when you get an idea sometimes like that you do want to write
Speaker:it down or you do want to record it because if you don't, you can forget.
Speaker:I mean, sometimes like you get an idea, but then you're like, oh my
Speaker:God w once that, and it was so good.
Speaker:Right.
Speaker:It was so good.
Speaker:But then you're like, oh, it's gone.
Speaker:Like, how do I get it back?
Speaker:Or it's like, you forget where something is.
Speaker:It's the same feeling of like, I forgot where I put the keys or something, but
Speaker:then our, I forgot what it's going to say.
Speaker:So then you walk to the place where you were standing when you were going
Speaker:to say it to begin with, and you hope that you get that thought back.
Speaker:Right.
Speaker:But that's why it's so easy to just hit the record button and everyone
Speaker:should also download it to all of their phone devices and their iPad because.
Speaker:You never know when you're gonna need to use it.
Speaker:And you just want to be able to make it quick and easy.
Speaker:Just push that record button and go and compensation.
Speaker:Right.
Speaker:For later, think about this too.
Speaker:Like the holidays are coming up.
Speaker:Think about the little moments with families where they have
Speaker:little kids around are babies.
Speaker:And the baby might say like during a holiday, get together, say their
Speaker:first word is like mama, our daughter.
Speaker:Right.
Speaker:And you capture that and you get that audio.
Speaker:Like you could just have Otter on in the background because the cutest moment may
Speaker:happen and you don't want to miss that.
Speaker:You're not going to consistently record video for four hours
Speaker:during a family gathering.
Speaker:Or some people might find, I'm saying more than typically you might
Speaker:record like 20, 30 minutes or little snippets, but then you could have
Speaker:that running in the background.
Speaker:And if there was something said that was really impactful.
Speaker:I think that would be really cool to have.
Speaker:The other thing is just to have.
Speaker:The memories of someone's voice, right?
Speaker:Because like, sometimes we don't like have people in their lives forever.
Speaker:And it's like, you think about, you just wanted, you wished that you would
Speaker:have taken more videos with them.
Speaker:Our had more audio to hear their voice again, but people don't think about
Speaker:those things until it's too late.
Speaker:And a lot of people lost people, you know, because of COVID and stuff.
Speaker:That's like, there's so many different ways to capture like the little moments
Speaker:of life that happened every single day.
Speaker:And I think honor is not only just for business, but I think even like
Speaker:for personal, I think people can use it to like, just, you know, capture
Speaker:those moments where they don't.
Speaker:Those are the moments to disappear.
Speaker:They want to cherish them forever.
Speaker:So I love all that.
Speaker:So Simon, this has been amazing once again, I think
Speaker:this was such a great episode.
Speaker:I think the audience will truly enjoy it.
Speaker:I'm sure I'm going to have me back on in another, four to six months
Speaker:because everything is always evolving and changing with Otter and, you know,
Speaker:with even social media, all of that.
Speaker:So I love that, for the audience, like let them know
Speaker:where they can get ahold of you.
Speaker:And of course we will link the website and your social media handles and all that.
Speaker:But, you know, tell us about that.
Speaker:And if there's anything exciting that you have going on that you'd like to share.
Speaker:Yeah.
Speaker:So people can connect with me on a variety of social media platforms, including
Speaker:Twitter, Instagram, and clubhouse.
Speaker:Most of my social audio handle is underscore Simon Lao.
Speaker:So underscore S I M O N.
Speaker:L a U and so dimple was share all the links in as part of the episodes.
Speaker:And also in terms of.
Speaker:Our website is otter.ai.
Speaker:So it's the animal O T T E r.ai.
Speaker:So that's our website.
Speaker:That's where you can sign up for a free account to start with and
Speaker:just to give it a try, but also try our audit business edition.
Speaker:And that's great for teams and organization to be able to collaborate
Speaker:more effectively and save time.
Speaker:And Otter is also integrated with zoom, Google meet and Microsoft teams through
Speaker:a feature called Otter assistant.
Speaker:And that's also a feature of our business as well.
Speaker:And what that does is that it's able to automatically record and
Speaker:join the meeting and record and transcribe it and automatically
Speaker:share notes with all the teammates.
Speaker:Everything is scheduled ahead of time.
Speaker:So you don't have to worry about forgetting to click the record
Speaker:button or forgetting to click stop.
Speaker:Everything is programmed ahead of time.
Speaker:You have total control over what, which meetings you join, which
Speaker:meetings you share, et cetera and it integrates with your calendar.
Speaker:So it makes everything super simple and last but not least,
Speaker:Otter also has a Chrome extension.
Speaker:So if you want to use Google meet and Google calendar, you can download
Speaker:the order Chrome extension to be able to join a Google meet and be able to
Speaker:transcribe the Google meet meeting life.
Speaker:And if you use Google calendar with a click of a button,
Speaker:you can insert an order link.
Speaker:That means that it will provide to the ability to share the auto live transcript
Speaker:with all of your attendees calendar.
Speaker:and oh, one more thing and otters available on for iOS and Android devices.
Speaker:So feel free to download those apps as well.
Speaker:So you can order where whenever, wherever I love that the business thing that you
Speaker:were talking about, I had the Liberty of actually getting to experience that
Speaker:because I was doing a VIP day for a client and I was, recording it and
Speaker:then On their screen or something.
Speaker:It said it was recording an Otter.
Speaker:And I got an, a link from them.
Speaker:Cause I guess when they accepted the meeting and zoom I got a link
Speaker:and said like, you know, Otter.
Speaker:So after our meeting was done, it automatically sent me the
Speaker:link to the entire notes.
Speaker:I didn't even have to like record on my end with Otter because they
Speaker:had it through the business edition.
Speaker:And it was really cool because it was seamless.
Speaker:They didn't have to do the work.
Speaker:It like sent everything to the, you know, to the other recipient.
Speaker:Right.
Speaker:So it was this very seamless process, which I loved.
Speaker:So really why grudge everyone to check that out.
Speaker:Thank you so much for being here today, Simon.
Speaker:Thank you so much.
Speaker:Dimple, always a pleasure to chat with you.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
