Artwork for podcast Mesmerizing Marketing™
8 Ways to Use Otter.ai to Set Your Business Up for Success in 2022 with Simon Lau, VP Product at Otter.ai
Episode 3322nd November 2021 • Mesmerizing Marketing™ • Dimple Dang
00:00:00 00:51:54

Share Episode

Transcripts

Speaker:

Welcome to the mesmerizing marketing podcast, where we take a deep dive

Speaker:

into the latest marketing trends, tools, and tips, and provide you with

Speaker:

the top resources you need to thrive and make your marketing mesmerized.

Speaker:

And now here's your host dimple.

Speaker:

Dang.

Speaker:

Hi everyone.

Speaker:

I am so excited to be here with Simon loud today, who is

Speaker:

the VP of product of otter.ai.

Speaker:

One of my favorite tools out there.

Speaker:

Welcome Simon at P2P here.

Speaker:

How are you doing dimple?

Speaker:

I'm doing great.

Speaker:

How are you today?

Speaker:

I am doing just fine.

Speaker:

So for our audience, I also wanted to let them know.

Speaker:

That you are a return guest.

Speaker:

And that is because the audience really loved everything that you have to say on

Speaker:

one of our previous episodes, episode 10.

Speaker:

So if you guys are listening right now, you can go back to episode 10 and

Speaker:

check that out the sowed out as well.

Speaker:

But I invited Simon back to the mesmerizing marketing podcast today we're

Speaker:

going to dive into all the different ways that you can use otter.ai, and you

Speaker:

guys really want to listen all the way to the, I don't want to share this with your

Speaker:

friends, because these are strategies that are going to help you make money for 2022.

Speaker:

And you guys should be planning that out right now.

Speaker:

So Simon, welcome and give an introduction to the audience

Speaker:

a little bit more about your background, what you do@otter.ai.

Speaker:

Always a pleasure to be here dimple on your podcast.

Speaker:

Hello everyone.

Speaker:

My name is Simon.

Speaker:

Well, I am the VP of product@otter.ai auto.

Speaker:

That AI is an AI application that helps you record and transcribe your meetings,

Speaker:

lectures, interviews, et cetera, so that you can focus on the conversation

Speaker:

instead of taking detailed notes.

Speaker:

So we we're able to transcribe all of your Interviews podcast, video, whatever

Speaker:

type of content that's spoken so that you don't have to remember all the key facts.

Speaker:

You can go back and make everything searchable.

Speaker:

You can collaborate with your teammates by highlighting action items and sending

Speaker:

your teammates some comments so that everybody can dig into a 16 minute

Speaker:

recording of the transcript, but not having to spend 16 minutes to replay it.

Speaker:

Everything is searchable.

Speaker:

You can look through the meeting, digests and other highlights.

Speaker:

So happy to go through some tips So Simon is going to go through

Speaker:

the ways that you can use otter.ai.

Speaker:

To do all of the things that you do on an everyday basis and maximize

Speaker:

your time, maximize your exposure, maximize your reach online.

Speaker:

So Simon, the first one I think that we want to talk about is taking notes for

Speaker:

meetings, because that is one of the most, traditional, I think aspects of

Speaker:

otter.ai was created with that in mind.

Speaker:

notes are something that we take on an ongoing basis.

Speaker:

We're on zoom meetings, we're in clubhouse rooms were having meetings with clients.

Speaker:

So talk to us a little bit about that feature and functionality.

Speaker:

Well, don't, we all hate having meetings that are long meetings.

Speaker:

There's a lack of agenda or, you know, you forget about action

Speaker:

items and from the meetings.

Speaker:

So, that's where Otter comes in, where you can bring the Otter assistant

Speaker:

into your zoom, meeting into your Google, meet into your Microsoft teams.

Speaker:

Or you can even use the auto application on your mobile phone to record and

Speaker:

transcribe everything that said.

Speaker:

And during the meeting, what other than pulling up the piece of paper

Speaker:

and pen and jotting down things or typing on your computer, it's much

Speaker:

faster to just be able to highlight the important moments, whether it's

Speaker:

key decisions or a customer asks or question on a Q and A's or action items.

Speaker:

So all those important moments, you can just highlight it

Speaker:

directly on the Lightroom.

Speaker:

So that way, a 60 minute meeting, Nope.

Speaker:

Turns into a five to 10 minute digests that you can play back.

Speaker:

You can read, you can take action on it.

Speaker:

So it's a very efficient use of time.

Speaker:

Now let's say you have some of those pesky meetings that you don't feel

Speaker:

that you really need to be there for the entirety, because like these are

Speaker:

larger team meetings, but you mostly, you're just getting a status update and

Speaker:

maybe you have one or two action items.

Speaker:

You're double booked because you're busy professionals.

Speaker:

I guess what, then you can send in your other assistant to the meeting to record

Speaker:

and transcribe and take notes for you.

Speaker:

You can even ask your teammates to highlight the important moments that

Speaker:

you need to be aware of when you have to attend a second meeting that you're

Speaker:

double booked in the same time slot.

Speaker:

So now everybody gets a virtual assistant, right.

Speaker:

To attend your meetings so that you can be more productive

Speaker:

and you can save some time.

Speaker:

So you can actually do the important work.

Speaker:

I love that because everyone needs a virtual assistant nowadays

Speaker:

and somebody, especially who can go to meetings and take notes.

Speaker:

I mean, when you think about it, think about how much time and money

Speaker:

that can save, an organization that is always having someone sit

Speaker:

in a meeting because they need to be there to take detailed notes, right?

Speaker:

When you can just send Otter instead, and that person can continue working

Speaker:

on what they need to work on, but yet, listen to the notes later

Speaker:

and extract exactly what they need and even listen to the actual audio.

Speaker:

So it's not just notes, for the audience, it's like important to note,

Speaker:

it's not just taking notes, but it's also taking the audio, there's an

Speaker:

audio file that you can listen to.

Speaker:

So you can really have a clear understanding of what

Speaker:

happened at that meeting.

Speaker:

It's literally like being at the meeting, even when you're

Speaker:

listening to it, you know, after.

Speaker:

Even if you weren't there.

Speaker:

And I think that saves a lot of time and time is really important.

Speaker:

Time is money.

Speaker:

So how are you seeing organizations, implement this

Speaker:

amongst, bigger organizations?

Speaker:

How are you seeing them?

Speaker:

Yeah, so bigger organizations, especially organizations that has

Speaker:

a sales function, sales teams.

Speaker:

They need to talk to a lot of customers or business development,

Speaker:

or even UX researchers when they have to conduct a lot of meetings too,

Speaker:

with customers, prospects, and users using otters, super powerful because.

Speaker:

Oftentimes you're collecting information and bringing it back

Speaker:

to you to your teammates, right?

Speaker:

It's going to be very costly to have the entire team to attend these meetings.

Speaker:

So if a sales rep is talking to a customer or prospect and grab some

Speaker:

insights, understand the customer need there's a missing feature, or there's

Speaker:

a feedback to your product, then the sales person can send it to me.

Speaker:

For example, it's a product manager.

Speaker:

I get to hear firsthand what the customer says.

Speaker:

So there's no loss in translation, right?

Speaker:

You're really just taking the actual recording or snippets or clips

Speaker:

from the recording and be able to understand the customer need.

Speaker:

So I think that's super powerful.

Speaker:

Also during the meeting in real time, sometimes I joined a C.

Speaker:

Right.

Speaker:

So the sales rep is doing all the demo and then I'm just there to support an

Speaker:

answered, a more difficult questions about the product roadmap and whatnot.

Speaker:

So as I'm listening to the customer, talking about all of their needs, I

Speaker:

instantly highlight them because during the meeting, oftentimes the

Speaker:

customer is going to talk for five, 10 minutes with a whole bunch of requests.

Speaker:

And then by the time we get to talk, we forgot half of it.

Speaker:

Well, guess what?

Speaker:

With a live transcript, you able to highlight all the questions

Speaker:

so that you can scroll back.

Speaker:

Even during the meeting, you can make sure that you address

Speaker:

every single point precisely.

Speaker:

And for any questions that you aren't able to address, then you can take it offline

Speaker:

and to get back to the team and say, right, we answer five of the 10 questions.

Speaker:

And for the remaining five questions, here are some things that we

Speaker:

need to get back to the customer.

Speaker:

So I think that's another very powerful way of using Otter in

Speaker:

real time during the meeting.

Speaker:

I love that real time feature.

Speaker:

The other day when I was doing a VIP day with a client.

Speaker:

So even though I was recording everything in zoom, I also was using otter.ai.

Speaker:

And, you know, we came up with a really interesting quote and then I

Speaker:

was like, oh my God, I have brain fog.

Speaker:

I just forgot what I said.

Speaker:

And it was really important.

Speaker:

So I was like, wait, it's an Otter.

Speaker:

So in real time, you know, if the page is flipping and I look and I'm

Speaker:

like, oh, that's exactly what I said.

Speaker:

Okay.

Speaker:

I can now add it to.

Speaker:

Other note taking document, which is like the final document that the client

Speaker:

was going to get that I was updating.

Speaker:

So I think, it's little things like that that just streamlined the

Speaker:

entire process of things we do on a day-to-day basis, even, you know, the

Speaker:

workflow of how we intake new clients or how we do that consultation phase

Speaker:

or our like coaching or VIP day.

Speaker:

So I, I absolutely love it for that.

Speaker:

The other thing I've done in the past is I'll get a question from a client

Speaker:

and if I were to type that answer to that question, it would take me forever.

Speaker:

I'm like, I'm really busy.

Speaker:

Like I either I don't deal with it now or I can get this off my.

Speaker:

So I will turn on Otter and I will answer their question on Otter and send them the

Speaker:

link and then say, Hey, I sent you this audio message, you know, that answers all

Speaker:

your questions about your book launch.

Speaker:

Why don't you go listen to it?

Speaker:

And then it just makes it easy because even they can listen back to it while

Speaker:

they're looking at a visual, right?

Speaker:

So if they're looking at a visual, like a book, and I'm saying change

Speaker:

the title to read this, change this paragraph to be this way, and that

Speaker:

makes the whole process easier.

Speaker:

So it streamlines that.

Speaker:

I love it for that reason, but so many other things.

Speaker:

So the other thing I would love to hear about Simon are interviews

Speaker:

because I think, that's another great way that people can use.

Speaker:

Yeah for interviews.

Speaker:

I kind of alluded to it earlier is being able to capture all the

Speaker:

important moments notable quotes, right?

Speaker:

You don't want to your sources.

Speaker:

Let's say you're a journalist, you're doing a interview and you

Speaker:

want to be able to record everything.

Speaker:

It's very time-consuming to go back and listen to the whole thing.

Speaker:

So even if you don't do any highlights, being able to have a searchable

Speaker:

transcript instantly saves you a ton of time, rather than having to record it

Speaker:

on a digital recorder, and then either manually transcribe it or send it to

Speaker:

some really expensive transcription services to transcribe it for you.

Speaker:

So being able to have a live real-time transcript, and even during your

Speaker:

interview within one tab, you can just tap on a button and it instantly bookmark

Speaker:

or highlight a couple of sentences so that you can go back and very easily.

Speaker:

To grab that quote so that by the time you finish an interview, you instantly

Speaker:

can start writing your article.

Speaker:

So it saves you a ton of time.

Speaker:

Yeah.

Speaker:

Now that you mentioned that it it brings back a particular, story I can say,

Speaker:

based on that use example, I remember one of my good friends, he's an attorney.

Speaker:

He asked to interview me for a press release that he was going to do because

Speaker:

he wanted to take, you know, snippets and add it to the press release.

Speaker:

It was about marketing for the legal industry.

Speaker:

And what he did is he was taking notes and stuff.

Speaker:

Right.

Speaker:

But imagine if he had Otter, he could capture everything and he

Speaker:

could highlight the key points that he's like, oh, that was gold.

Speaker:

I want to use that in the press release.

Speaker:

And that was gold.

Speaker:

And then he would have it done.

Speaker:

And I do think he was recording it, but I think he was using some

Speaker:

type of an audio recording device.

Speaker:

Right.

Speaker:

And with honorary would be so easy.

Speaker:

Cause there's also, I believe an app for it as well for at least for iPhone.

Speaker:

Is it also for Android or is it at this point?

Speaker:

Yes.

Speaker:

Yes, it is both.

Speaker:

So Otter is also available for both iOS and Android.

Speaker:

So you can download it to your mobile phone.

Speaker:

If you use iPad or use an Android tablet, you can also use the Otter

Speaker:

mobile app on those devices as well.

Speaker:

I love that because that means literally you can be honoring,

Speaker:

I call it honoring on the go.

Speaker:

Right?

Speaker:

You can use AI while you are in the car.

Speaker:

Maybe you're having a conversation.

Speaker:

Maybe you're trying to interview someone and get those key points in.

Speaker:

It makes it, easy for people to be way more productive because it goes with

Speaker:

them where they go everywhere someone goes, they have their phone, they can

Speaker:

take it with them and they can utilize it to capture the important moments of

Speaker:

conversations that later they're going to repurpose, for their blog or for

Speaker:

their website or for a video even that they're taking snippets of videos that

Speaker:

they're going to put together for you too.

Speaker:

But they can also use Otter to say, okay, keep track of what's their

Speaker:

information, what's their email.

Speaker:

And then they can piece that together.

Speaker:

So I love that.

Speaker:

So now I want to talk about one of my favorite things, which is podcasting.

Speaker:

And I know that you have some amazing creative ways that

Speaker:

podcasters can use otter.ai.

Speaker:

Yes.

Speaker:

So for podcasters, one way to use otters to translate.

Speaker:

All of it episodes even the back episodes and then turn them into

Speaker:

full transcripts that you can put into your podcast website.

Speaker:

And what that does is that not only does it provide accessibility to your audience

Speaker:

for deaf and hard of hearing community, but also it will drive SEO traffic.

Speaker:

So it makes your podcast episodes more searchable to drive more

Speaker:

audience, to drive more followers to your podcasts as well.

Speaker:

So it's really serve both purposes in terms of providing accessibility and SEO.

Speaker:

Yeah, because for SEO purposes, to explain to the audience a little bit

Speaker:

more about that, the more content that is on a page, the search engines

Speaker:

are going to read that content.

Speaker:

And they're going to read that.

Speaker:

Your page, if it's relevant, according to a search keyword

Speaker:

phrase that someone types in.

Speaker:

So if you have more content, it's going to likely render you to show up on

Speaker:

Google for multiple keyword phrases.

Speaker:

And, and that's what Simon's referring to.

Speaker:

That it's really important for SEO SEO search engine optimization.

Speaker:

For those of you, if you're not familiar, it's the ability of how

Speaker:

you can get yourself to rank on page.

Speaker:

On Google, which, you know, everyone wants to do, because if you can rank on

Speaker:

page one, that means that you get more traffic and now even podcasts, you know,

Speaker:

Simon, they rank on page one in their own section, as YouTube video used to

Speaker:

rank with their own little carousel, and now that's happening for podcasts.

Speaker:

So for podcasting the more content you can put out there and thorough you can be.

Speaker:

And having those, detailed show notes, I call them our detailed transcript.

Speaker:

It just, takes everything to the next level.

Speaker:

So thank you for sharing that also for podcasters.

Speaker:

Are you seeing any podcasters, use Otter to record their clubhouse

Speaker:

rooms and repurpose the, recording for an podcast and what are

Speaker:

some best practices to do that?

Speaker:

Yeah, content creators are now really on multiple platforms, right?

Speaker:

Not just a traditional record, a podcast, or do a live podcast and

Speaker:

post it to all the podcast channels.

Speaker:

And that's it.

Speaker:

Now we are seeing the emergence of social audio, like clubhouse, like,

Speaker:

Twitter spaces, There's so many of them.

Speaker:

So now podcasts are finding many new ways of engaging with the audience live.

Speaker:

And so a great way to do it is to be able to record all of this all of

Speaker:

these live rooms and live audio rooms.

Speaker:

And that way you have the option to be.

Speaker:

Repurpose your content and turn it into podcasts episodes, or

Speaker:

turn it into bite-size clips that you can share on social media to

Speaker:

drive traffic to your podcasts.

Speaker:

So it's all about retaining your content rather than just let, let it go and if

Speaker:

femoral conversation, right, you invest so much time in engaging with your audience.

Speaker:

You want to make sure that everything's recorded transcribed

Speaker:

so that it's searchable and you can repurpose on all these platforms.

Speaker:

Yeah, Simon, I definitely agree with that.

Speaker:

I think one of the mistakes that I see a lot of content creators, especially

Speaker:

those that are actively spending hours and hours on social audio apps is that

Speaker:

they are not, taking the time to create content where they can repurpose.

Speaker:

And then once I content is gone, it's gone.

Speaker:

Right.

Speaker:

And I think it's really important to take your content, our have

Speaker:

a content marketing strategy you're doing it very strategically

Speaker:

with a mission in mind, right?

Speaker:

And if you're going to spend time on clubhouse or wisdom, or whatever,

Speaker:

like you want to make sure that you're creating content that you can

Speaker:

repurpose because time is limited.

Speaker:

And there's only so much time in a day, and there's always so many things to do.

Speaker:

So if you can take the content from your clubhouse rooms and from your wisdom rooms

Speaker:

and other social audio apps, and you can repurpose it into a podcast, you can have

Speaker:

tons and tons and tons of content that, you know, you can put out there and that's

Speaker:

going to now increase your credibility.

Speaker:

It's going to increase your social clout.

Speaker:

It's going to increase, the amount of even inquiries or

Speaker:

leads that you can get in.

Speaker:

And it can also, increase your your revenue over time because

Speaker:

of podcasting new opportunities.

Speaker:

Open up, you can get sponsorships.

Speaker:

If you produce a really good show and you have loyal fans and followers and

Speaker:

an audience, but then also you can take that content and you can repurpose it.

Speaker:

And you can say to people, Hey, do you want more of this?

Speaker:

Right.

Speaker:

Join my private mastermind.

Speaker:

Or do you want more of this?

Speaker:

Join my group coaching program.

Speaker:

It gives people the ability to showcase their expertise and give people a taste of

Speaker:

what it would be like to work with you.

Speaker:

One-on-one.

Speaker:

I think that's a really helpful feature before I go on to the

Speaker:

next way that people can use Otter.

Speaker:

Is there anything else about podcasting that, that you wanted to do?

Speaker:

Yeah.

Speaker:

So in terms of otters feature, the way that you would go about it is that you

Speaker:

have your audio files off your podcast.

Speaker:

Episodes.

Speaker:

All you have to do is just go into the auto website, audit.ai

Speaker:

and click on the import.

Speaker:

And that's where you can import all the existing audio files that you have.

Speaker:

And that might be a good segue to the next tip.

Speaker:

, are there also supports importing of videos as well?

Speaker:

so I'd love to tell you more about that.

Speaker:

So let's say if you are a video content creator, a YouTuber you have videos, or

Speaker:

maybe you even, you are a educational institution that has a bunch of video

Speaker:

on demand, courseware, et cetera.

Speaker:

And what you would like to be able to do is to provide close captioning.

Speaker:

Sometimes it's even that requirement from the ADA compliance standpoint, but as a

Speaker:

content creators, always great to think about assessability so to provide more

Speaker:

inclusive experience for all of your video content, you can also use Otter.

Speaker:

You can import your video files into Otter for transcription, and then you can ex.

Speaker:

The S R T file and SRT is a subtitle file format.

Speaker:

And that file that you export from order after the transcription is done.

Speaker:

You can upload it along with the video to wherever you will be hosting

Speaker:

your content, whether it is YouTube or LinkedIn or Facebook or Vimeo,

Speaker:

wherever you host your content.

Speaker:

Most of these video hosting platform would recognize SRT format.

Speaker:

And what that does is that it will automatically create the closed

Speaker:

captioning on top, as an overlay on top of your video, it's not going to be

Speaker:

burned in as part of your video, right?

Speaker:

So that's the definition of closed captioning.

Speaker:

It means that the viewer of your videos has the option to click on.

Speaker:

an icon that says CC.

Speaker:

That stands for closed captioning.

Speaker:

So the audience or the viewer of your video would be able to

Speaker:

optionally turn on closed captioning.

Speaker:

So that's how you would go about doing it.

Speaker:

So, in a nutshell, you input your video into Otter.

Speaker:

You export the ASR T from Otter, and then you import the export

Speaker:

SRT to your video hosting platform alongside with your video.

Speaker:

And that's it.

Speaker:

Those are the steps to go about creating closed captioning or adding

Speaker:

closed captioning to your videos.

Speaker:

Okay.

Speaker:

Oh, I love that because that is really important nowadays.

Speaker:

I think it is something that, YouTube, Google, they're

Speaker:

looking for things like that.

Speaker:

So that's amazing.

Speaker:

And I also believe Simon, like this is a newer feature.

Speaker:

I don't think we had this a couple of months ago when I

Speaker:

had you on the show, right?

Speaker:

Yeah, this is definitely one of the features that that are more advanced

Speaker:

than what other video captures.

Speaker:

services that you might get because odder also capitalize and punctuate

Speaker:

your captions and other platforms might just put everything in caps,

Speaker:

or I might put everything in lower case or no punctuations, and also

Speaker:

odder lets you add custom vocabulary.

Speaker:

So let's say you are doing a video with certain domain specific terms,

Speaker:

jargons, acronyms, or company specific words that you can absolutely add

Speaker:

your custom vocabulary before you do the transcription and that way

Speaker:

everything would be transcribed back.

Speaker:

Really.

Speaker:

So there's no, there are fewer things that you would need to fix because

Speaker:

oftentimes when you go with these other types of captioning closed captioning,

Speaker:

that's built in as part of the video platform, you have to do a ton of work

Speaker:

editing and cleaning up the camera.

Speaker:

I can understand that.

Speaker:

And also Simon, is there like a resource library of videos or tutorials where,

Speaker:

you know Otter users can go to, to learn some of these, , strategies

Speaker:

that we're talking about today?

Speaker:

Absolutely.

Speaker:

I'll point out three resources.

Speaker:

One is our help center.

Speaker:

So if you use odder w if you log into your auto account, there will be a link inside

Speaker:

the app to point you to the help center.

Speaker:

The second place would be, you can join our YouTube channel.

Speaker:

So, if you call it on our website at the very bottom in the footer,

Speaker:

you'll be able to find a link to our YouTube channel, where we host a

Speaker:

lot of the tutorial videos as well.

Speaker:

And then thirdly on Twitter both the official Otter account, but

Speaker:

also my personal Twitter account.

Speaker:

I also post a lot of tutorial videos as well through our Twitter.

Speaker:

I've seen that.

Speaker:

And you're really, your videos are amazing.

Speaker:

They're really good.

Speaker:

So I would definitely suggest that everyone should check out,

Speaker:

those resources and the videos.

Speaker:

And also I'm going to backtrack one moment when it comes to videos too.

Speaker:

I also think for content creators who utilize, video in the form of live

Speaker:

streaming, I think that they can also utilize, you know, Otter when they're

Speaker:

doing their life screens to get that content and not lose it and repurpose it.

Speaker:

So like a lot of content creators are spending time going on

Speaker:

Instagram and doing live streams.

Speaker:

They're going on Facebook and doing live streams and now

Speaker:

even LinkedIn has live streams.

Speaker:

So I think that's one more that, you know, I'm adding in that people should remember

Speaker:

to get Ally's Otter for it, because when they're speaking a lot of the content

Speaker:

that they're sharing, it's, it's really valuable and that can be repurposed

Speaker:

into a podcast, or it can be repurposed into audio snippets that you can take

Speaker:

and you can send to someone or you can, you know, create social media posts.

Speaker:

That's a great point.

Speaker:

And the way that you would go about it is that you open up your livestream and

Speaker:

then open up another browser tab and type in the auto.ai and just click record.

Speaker:

And so that way you can do a side-by-side recording to capture and to record and

Speaker:

transcribe your live stream in real time.

Speaker:

So that way it's another way.

Speaker:

In addition to using your video platform to record an import later,

Speaker:

that was the first method I discussed.

Speaker:

But then the second myth is that method is that you can record natively with

Speaker:

Otter live in real time, either using the auto web app@auto.ai, or you can also

Speaker:

do it through the mobile phone as well.

Speaker:

Awesome.

Speaker:

I love that.

Speaker:

And Simon, in the future, is there going to be a way to integrate, a

Speaker:

professional microphone with Otter?

Speaker:

So the.

Speaker:

When we are, creating content and production, the quality

Speaker:

of that can be high . We can

Speaker:

repurpose for podcasts or even like for live streaming.

Speaker:

Do you see that kind of feature and functionality coming up with Otter?

Speaker:

Yeah.

Speaker:

So there's actually a solution that can address this need.

Speaker:

And even though Otter itself does not have this capability to specify

Speaker:

the audio input, but you can use some third-party software called VB cable.

Speaker:

So virtual, I don't know what stands for, is it V as in

Speaker:

Victor, B as in boy, VB cable.

Speaker:

So that way it's a, it's a virtual audio cable to connect between the Riverside

Speaker:

app or whatever stream yard or whatever live stream platform that you're using.

Speaker:

And then be able to route the audio directly into the web browser.

Speaker:

That's running otter.ai to do the recording.

Speaker:

So that way you get a high quality audio feed for the transcription.

Speaker:

Oh, I love that.

Speaker:

I think it's a directly downloadable.

Speaker:

I think there's even a free version as well.

Speaker:

So check out, you know, check out Phoebe cable.

Speaker:

There are many other similar audio cable solutions as well.

Speaker:

And another one's called loop back.

Speaker:

It's a software.

Speaker:

I will link the I'll look it up and I'll link the link to their website

Speaker:

in the show notes for the audience.

Speaker:

So thank you for that.

Speaker:

Okay.

Speaker:

Wonderful.

Speaker:

There's still a couple of other things I want to talk about.

Speaker:

Let's talk about live events.

Speaker:

I think live events are coming back and.

Speaker:

People are dipping back into them slowly but surely, but I have seen

Speaker:

a lot of things happening and that there's a lot of content there.

Speaker:

So how can, the audience views, otter.ai for live events?

Speaker:

Yeah.

Speaker:

If you are a live event organizer or live conference organizer whether you're

Speaker:

organizing an in-person conference or a meetup or a virtual event or a webinar,

Speaker:

I'm also seeing on clubhouse, people are hosting virtual summits, right?

Speaker:

As well, you would want to, again, to my earlier point, you would want

Speaker:

to provide live captioning for accessibility for your audience.

Speaker:

But at the same time, being able to capture your life.

Speaker:

Sessions keynote sessions breakout sessions, you would be able to

Speaker:

extend the reach of your content by we purposing it and put it

Speaker:

behind a paywall or even, right.

Speaker:

and oftentimes when you have a live event, especially if you're hosting a

Speaker:

really big event that has multiple track.

Speaker:

Even your in-person audience, can't possibly be in two places at once.

Speaker:

So why not create a live transcript or a recording transcript that you can host?

Speaker:

And with Otter, we have a capability called public group.

Speaker:

So, and we work with the life event organizers to create a vanity URL.

Speaker:

It could be audit that AI slash tech crunch or other that AI slash

Speaker:

web summit, for example, right.

Speaker:

Whatever the event name, and what you would see is that you will see a playlist.

Speaker:

Both past sessions, as well as the sessions are going on right now.

Speaker:

So you, will be able to provide just one URL to your attendees and they can look

Speaker:

at all the live transcripts for all the sessions that are happening right now.

Speaker:

And they also be able to scroll to the bottom to see all the other sessions

Speaker:

that they may have missed because they can't be in two places at once.

Speaker:

Oh, okay.

Speaker:

I love that.

Speaker:

That's yeah, that's really useful.

Speaker:

I can see, a lot of people using that because it just awesome.

Speaker:

That's all I'm going to say.

Speaker:

I have one more point on that.

Speaker:

So on clubhouse, what I also see is that there are content

Speaker:

creators that are having recurrent.

Speaker:

It could be a weekly room, right?

Speaker:

So episode one, episode, two episode three, similar to podcasts, right?

Speaker:

Podcasters also have all the DS series and episodes.

Speaker:

So what you can do is that as you're hosting these live rooms on whatever

Speaker:

social audio platforms you can use Otter to record and transcribe

Speaker:

and post it in your public group.

Speaker:

And therefore you get to see a whole series of all of the past live rooms that

Speaker:

you host on the social audio platforms.

Speaker:

Yeah.

Speaker:

I want to dig a little bit deeper into that, cause I think that's really useful.

Speaker:

And I think it would be, really beneficial for the content creators

Speaker:

who are using social audio.

Speaker:

So what exactly w what the process be for them to do that?

Speaker:

So let me, let's say they're hosting and clubhouse room, right?

Speaker:

They're talking.

Speaker:

And what w what do they need to do with Otter in order to, you know,

Speaker:

make that happen and then repurposed.

Speaker:

So you would do the same thing, whether you are using the Otter website or you're

Speaker:

using Otter assistant to integrate to zoom or Google meet or zoom webinar.

Speaker:

Or you just want to do a standalone recording by using the automobile app.

Speaker:

So that recording instructions are the same.

Speaker:

in real time you would share that conversation to a group.

Speaker:

So within audio, you can create a group.

Speaker:

And within that group, you can invite your audience members, or you can

Speaker:

invite your teammates, essentially.

Speaker:

That other group is a place where you can publish one or more conversations

Speaker:

whether it's live or pass episodes.

Speaker:

So that way.

Speaker:

And then, and then you would submit a ticket to us.

Speaker:

We, we actually charge a specific fee for auto for events and we'll help

Speaker:

you create a branded public group.

Speaker:

So we turn a generic group with an auto, to a brand, a public group with

Speaker:

the URL, the vanity URL, and with a, you know, a banner that consists

Speaker:

of your event with a group avatar.

Speaker:

So it's almost like a Twitter page, right?

Speaker:

So that way you get to share that auto group, public group URL to your

Speaker:

audience, and they get to be able to access both live transcripts, as well

Speaker:

as pass recording transcripts as well.

Speaker:

I love that.

Speaker:

I love that.

Speaker:

So hypothetically, let's say that, you know, I have one of these pages

Speaker:

for mesmerizing marketing and my host rooms, you know, and clubhouse, How

Speaker:

would I position this to my audience?

Speaker:

And what benefit would they get?

Speaker:

Would it be more so maybe from my mod squad or that maybe it's like,

Speaker:

okay, if you are a part of my monthly, mastermind and you pay $7 a month, you

Speaker:

get access to be part of this right?

Speaker:

This amazing network where you're part of this group on Otter.

Speaker:

And every time I'm doing rooms, you actually get all of the notes live and

Speaker:

also they will be there in that place, in that group forever for you to listen to.

Speaker:

Is it correct?

Speaker:

I can add older ones that were not made from that group, but I have the

Speaker:

links and the files to upload to the.

Speaker:

Absolutely.

Speaker:

I loved the way that you put it.

Speaker:

This is basically something that you can charge your audience

Speaker:

behind a paywall as a premium.

Speaker:

Feature right.

Speaker:

To be able to have access to a transcript alive transcript that you can follow

Speaker:

along and optionally as a creator.

Speaker:

If you want to open up the permission to allow your audience

Speaker:

to highlight the important moments.

Speaker:

So it becomes an interactive experience, or alternatively, if you only just

Speaker:

want to provide that to your mud squad, then you can say, all right, just your

Speaker:

mass squad can highlight the important moments when people are dropping gems.

Speaker:

When people are sharing great tips, then you can highlight them, right.

Speaker:

And that ultimately can benefit the audience because it becomes

Speaker:

a premium content that is more than just the live audio room.

Speaker:

It is.

Speaker:

A live transcript that you can follow along with important highlighted points

Speaker:

and for the marked squad, you can also add some comments and annotations because

Speaker:

sometimes people are sharing information and you want to add a link to it.

Speaker:

So you can also insert a link inside the live transcript as well, kind

Speaker:

of similar to pin links and replays.

Speaker:

So in order you can also add a comment to add links so that they

Speaker:

can point to other resources that are mentioned during the live room.

Speaker:

Oh, I love that.

Speaker:

So basically it's a clickable link.

Speaker:

So if we say, oh, we're having this event, this is how you can sign up.

Speaker:

We're doing this masterclass and we can put pin that link there, and then

Speaker:

it will be there for anyone who's.

Speaker:

I'll call it like a replay, like the listening to it after the live

Speaker:

room that they can actually go to that resource that we're mentioning.

Speaker:

And can it be only one link or can it be multiple resources

Speaker:

throughout the live transcript?

Speaker:

You can continue to add comments that include the lanes, and that

Speaker:

would be the equivalent of the pin length for flophouse replay.

Speaker:

In order we call it comments so you can add a comment and paste the link,

Speaker:

and that will be a clickable link.

Speaker:

Okay.

Speaker:

I love that.

Speaker:

I mean, this is brilliant because I can see a lot of case studies coming in

Speaker:

for that type of, feature with content creators that are utilizing clubhouse

Speaker:

and wisdom and social audio apps, because they are spending a lot of time on it.

Speaker:

And I think now content creators are beginning to realize.

Speaker:

I can't just spend all this time on here.

Speaker:

If I can't repurpose my content or if I can't monetize it or I can't,

Speaker:

repurpose things and make money and really provide, ongoing value.

Speaker:

And I think this is a great way that they can repurpose content, but also continuing

Speaker:

to provide high level value to people.

Speaker:

Because when you think about it too, how many times have you been in a clubhouse

Speaker:

room and either you're moderating and you're committed to that time to

Speaker:

do that for, you know, a particular room, but then there's another room.

Speaker:

That is, a high-level thought leader that you're like, oh my God,

Speaker:

I want to go listen to their talk, but then you can't because you can't

Speaker:

be in two places at the same time.

Speaker:

Right.

Speaker:

So if somebody is offering that feature, I think it's really useful because a

Speaker:

lot of people will probably will buy it.

Speaker:

There's people that have day jobs and that work in corporate, they can't

Speaker:

sit on clubhouse all day, but that doesn't mean that there's not any

Speaker:

rooms during the day that aren't good.

Speaker:

There's a ton of break rooms.

Speaker:

So it gives everyone the opportunity to kind of pick and choose, and then

Speaker:

they can have access to everything.

Speaker:

Right.

Speaker:

But then.

Speaker:

They decide what they want to listen to when, when they could listen

Speaker:

to it in the middle of the night.

Speaker:

And almost like in a way of podcasts, right.

Speaker:

I mean, they can probably listen to it on the Otter app.

Speaker:

They don't have to have their computer and they would just click the link and

Speaker:

then it just going to play, they can have their phone on like a stand and they

Speaker:

can lie down and relax and, gain the knowledge or they can even get a notebook

Speaker:

old-school and take their own paper notes from listening to the big file of notes.

Speaker:

Right.

Speaker:

So there's so many different ways.

Speaker:

I love that.

Speaker:

Okay.

Speaker:

So the next one we're going to talk about is for lectures like

Speaker:

in universities and colleges, and even just educational purposes.

Speaker:

Yes.

Speaker:

So lectures.

Speaker:

So, during the pen make a lot of the educational institution

Speaker:

has to adopt remote and online technology to conduct online courses.

Speaker:

And we see that even as we come out of pending.

Speaker:

Fingers crossed that there'll be a portion of the instructions

Speaker:

that are done through remote.

Speaker:

So I think it's absolutely helpful to be able to provide live

Speaker:

transcription for remote courses.

Speaker:

But also as a student, you can also download the Otter and mobile app, right.

Speaker:

Or even run, run it on your laptop or tablet as well.

Speaker:

So that you can take notes even for in-person classes, right?

Speaker:

So this is really in this new hybrid world where some of the

Speaker:

classes are conducted online.

Speaker:

Some of the classes are done in person, or maybe you attend a

Speaker:

guest lecture wherever you are.

Speaker:

Educational content is very valuable and you want to enable the students to

Speaker:

provide them tools so that they can really pay attention and digesting information.

Speaker:

Through a zoom meeting or in person rather than scrambling to jot down all the notes.

Speaker:

So ideally educational institutions can use Otter to be able to provide that

Speaker:

transcript so that the student don't have to worry about taking notes, or

Speaker:

if your educational institution does not provide that, then you as a student

Speaker:

can also download the audit app and be able to do that on your own as well.

Speaker:

So that's the general student note taking use cases.

Speaker:

Then you can go back and everything is searchable, and then you can study for

Speaker:

your exams and saves you time and you can go back and look, we view the

Speaker:

important moments from the lectures, but.

Speaker:

Once again, assessability assessability, assessability, right?

Speaker:

For a lot of the educational institution, you're required to

Speaker:

provide accessibility to M to be AB ADA compliant to offer student accommodation.

Speaker:

So, having live transcription with enable your deaf and hard of hearing

Speaker:

and even ESL, right English as a second language, whereas students that are

Speaker:

non-native speakers, they can really make use of live transcription and live

Speaker:

captions to be able to understand and comprehend the lecture much better.

Speaker:

Even earlier today I was in a clubhouse room.

Speaker:

was hosting a clubhouse room and someone came up on stage and said, you know,

Speaker:

thank you for all the information, but may I suggest that you speak a little

Speaker:

bit slower and I recognize that and you know, sometimes I speak a little bit fast

Speaker:

and, but then I also pointed out that I pinned the link of the live transcript

Speaker:

at the top of the taphouse room, so that you can also follow along, but I'll

Speaker:

also make a mental note that I'll speak a little bit slower, but yeah, so having

Speaker:

a live transcript will enable more people to be able to engage in a commercial.

Speaker:

Yeah, I love that.

Speaker:

And I'm thinking back to when I went to college, I wish we had it back then

Speaker:

okay.

Speaker:

I got an idea.

Speaker:

So like, They can use water and they can, you know, record on their phone odder.

Speaker:

So then they could literally be recording all the notes from there

Speaker:

so they don't have to take them.

Speaker:

Right.

Speaker:

But then they could have their other book out that they're studying for their tests.

Speaker:

That's like an hour later, there you go.

Speaker:

Problem solved.

Speaker:

Yes.

Speaker:

Fantastic.

Speaker:

And in fact there, there are a few other use cases to let's say if you study

Speaker:

in journalism, a lot of the journalism students, they love audit, right?

Speaker:

Because they also have to do a lot of interviews.

Speaker:

So we see that journalism department and professors, they often

Speaker:

recommend Otter to the students.

Speaker:

Also PhD students who are doing their dissertations, when they're

Speaker:

doing research, they also have to conduct the interviews.

Speaker:

So they often use Otter and they they're saying that, oh my God, it's

Speaker:

such a lifesaver to have a tool, to be able to save me so much time so

Speaker:

that I can focus on writing my thesis.

Speaker:

Yeah.

Speaker:

I can see that cause the thesis is, not an easy undertaking and it takes

Speaker:

hours and hours and it's a lot of work.

Speaker:

So anything that can make that whole process easier, I think

Speaker:

people will always appreciate that.

Speaker:

So thank you so much.

Speaker:

All right.

Speaker:

Let's talk about authors and writers and the creative types who

Speaker:

are, consistently writing content.

Speaker:

So another type of content creator, except it's about writing.

Speaker:

I'm not that much of a writer, but I find myself doing more writing for my

Speaker:

job, whether I have to write a blog post to explain features of Otter or writing

Speaker:

some articles to contribute to topics.

Speaker:

I I'm interested in like future of work and AI.

Speaker:

And oftentimes I have writer's block.

Speaker:

I stare at the word processor.

Speaker:

And I stare at a blank page and being a perfectionist, I will type a sentence

Speaker:

and have to go back and edit it.

Speaker:

And so I will be sitting there for 15 minutes and I

Speaker:

still barely have a paragraph.

Speaker:

So that's just me, but I think a lot of writers encounter writer's block as well.

Speaker:

So here's the hack you can use Otter, you click the record button and

Speaker:

just talking as if you are talking to a friend talking as if you are

Speaker:

explaining something to somebody, right?

Speaker:

And within 10 minutes you can crank out a 1000 word chapter of whatever that

Speaker:

you're writing, whether you're writing a book or you're writing a blog post, or

Speaker:

you're writing a press release, right?

Speaker:

Whether your author blogger or marketer.

Speaker:

It's so powerful to be able to speak.

Speaker:

And so that would be a hack for writing, instead of writing,

Speaker:

just talk fella, the chapter, just odder your chapter, that's it.

Speaker:

So, yeah, I think that would be one great way to overcome writer's block and be

Speaker:

able to get content simply by speaking.

Speaker:

I really love that one.

Speaker:

I mean, I actually do that a lot.

Speaker:

Like if I'm writing a blog post, for example, I write for attorney

Speaker:

at law magazine on social media and online marketing for lawyers.

Speaker:

And sometimes it would take me an hour and a half to two hours

Speaker:

to write an 800 word article.

Speaker:

Right.

Speaker:

But I can, I can speak everything out and I can have.

Speaker:

Take the audio and also type it.

Speaker:

And then I can take that, put it into a word document, edit it.

Speaker:

And literally, you know, I can do that in one-third of the time that

Speaker:

it, it would have taken me otherwise.

Speaker:

And also for those that are trying to write a book, you know,

Speaker:

writing a book can be exhausting.

Speaker:

If you have to sit there and type everything out, and then you're

Speaker:

kind of stuck you know, you get the writer's block, you're stuck

Speaker:

in the next word, the next chapter.

Speaker:

But if you're just, you know, doing a dump of your thoughts and you're talking it

Speaker:

out, like you may not use everything that you're talking out, but it's going to help

Speaker:

to get all the ideas out there on paper.

Speaker:

And then when you listen back to that audio, or you read the words on the page,

Speaker:

you're going to know what you want, and you're going to know what you don't want.

Speaker:

This is a game changer.

Speaker:

And even if someone's like, well, a book is too much work,

Speaker:

I don't want to write a book.

Speaker:

I would encourage them to, use otter.ai, to produce and come up

Speaker:

with their first ebook are even like even like a PDF download.

Speaker:

I think people should have like a lead magnet.

Speaker:

They can easily create three to four lead magnets, using Otter that will

Speaker:

take them three minutes due to talk that out and then they can go edit it and

Speaker:

make it pretty, but it will save them so much time than typing everything out

Speaker:

and, and all of that, because that's a little bit cumbersome, you know?

Speaker:

And I think when people find a task a little bit cumbersome or too different.

Speaker:

What ends up happening is they get frustrated, right?

Speaker:

Simon, and then they give up and they don't want to, finish that

Speaker:

task and like it gets started, but it never gets completed.

Speaker:

And completion is so important.

Speaker:

And I think otter.ai is a game changer when it comes to helping people complete

Speaker:

more tasks, more efficiently and, having more productivity and also

Speaker:

just making them feel more organized.

Speaker:

I also think it makes me feel organized when I can take notes on something

Speaker:

and I have them, or I can record, my clients meeting in the backup plan.

Speaker:

You don't know sometimes.

Speaker:

I mean, zoom may not.

Speaker:

Like all kinds of technology, things can go wrong.

Speaker:

If Instagram and Facebook went down, you don't, you're not

Speaker:

guaranteed to get a zoom recording.

Speaker:

Right?

Speaker:

So you can, you can have Otter as a backup plan to have that extra thing.

Speaker:

Plus sometimes I don't want to send everyone the video from a whole training.

Speaker:

They don't necessarily need the video cause I might need to edit it first.

Speaker:

Instead I can take the file and I can send them a link and right away they

Speaker:

would have it right after that training.

Speaker:

And then they can go listen to everything they need.

Speaker:

It makes it super easy.

Speaker:

So I love that.

Speaker:

So thank you so much for sharing.

Speaker:

That's the last thing we're going to talk about how are coaches using

Speaker:

otter.ai and what are some of the really interesting things that they

Speaker:

can do with Otter for their business?

Speaker:

So this one, I actually learn from my club house friends who are coaches, and

Speaker:

they're telling me that, wow, the power of being able to live transcribing coaching

Speaker:

sessions or masterminds, or whether it's a one-on-one or group sessions.

Speaker:

Right.

Speaker:

Being able to capture that and be able to share it back to the mentees

Speaker:

and the attendees of your coaching program , is so valuable because a

Speaker:

lot of times these are things that are not pre-planned, it's not something

Speaker:

that it's like a prerecorded material.

Speaker:

It is live as a coaching session is something that a mixture of

Speaker:

what the coaches are sharing and also , all the questions.

Speaker:

And maybe sometimes is sparked some ideas from the attendees as well.

Speaker:

So, so it's really rich information that you can capture and save

Speaker:

so that you can repurpose it.

Speaker:

You can share it back to the people who attended.

Speaker:

Put it behind a paywall.

Speaker:

Once again, content is the key you, your asset, and you want

Speaker:

to be able to repurpose and be able to monetize on that content.

Speaker:

So I think it's super powerful.

Speaker:

So being, being able to offer the recording transcript as a pay feature

Speaker:

of your service I think, and, and also be able to extract some snippets.

Speaker:

Maybe you want to clip some of it and share it on Instagram.

Speaker:

Maybe you can clip some of it and share it on Twitter.

Speaker:

Right.

Speaker:

And I'm sure there's so many nuggets of information that you can grab from a

Speaker:

coaching session to be able to attract more you know, more people to your

Speaker:

service and to be able to drive extend the reach of your content as well.

Speaker:

So yeah, coaches love.

Speaker:

Yeah, absolutely.

Speaker:

And I wonder if you guys have ever thought about doing some type of like a contest

Speaker:

where you say, Hey, you know, tag us on social media with this hashtag and show

Speaker:

us how you're using Otter and what are some creative ways that you've used it?

Speaker:

And that might be like a movement you could create around it.

Speaker:

Brilliant idea.

Speaker:

In fact we, we do have a fairly active social media um, on Twitter we have a

Speaker:

very active user base and oftentimes I find the most interesting use cases.

Speaker:

I've been trying to collect some of them.

Speaker:

But yeah, people are saying, oh, I am, while I'm in bed, barely waking up.

Speaker:

I thought came to my mind.

Speaker:

I Otter it because I don't want to forget it, or I want to remember my dreams.

Speaker:

So I woke up and I want to record Talking about the dream that I just

Speaker:

remember, or when I'm in the shower and I have a business idea and they want

Speaker:

to capture it, they want to order it.

Speaker:

So there's so many ways that you can order and capture your

Speaker:

conversation so that you can.

Speaker:

And use it later.

Speaker:

I love all of that.

Speaker:

Yeah.

Speaker:

I mean, I can just imagine them.

Speaker:

They have their phone on like, like a stand outside the shower and they're like,

Speaker:

oh, I have a million dollar business idea.

Speaker:

Let me go push the start button on Otter.

Speaker:

And then, you know, and then next thing you know, like they implement this idea

Speaker:

and they come back to you years later and they're like, oh, you know what?

Speaker:

My company is making a million plus in revenue because of this idea

Speaker:

I had in the shower and honored that AI is what made it happen.

Speaker:

Because you know, when you get an idea sometimes like that you do want to write

Speaker:

it down or you do want to record it because if you don't, you can forget.

Speaker:

I mean, sometimes like you get an idea, but then you're like, oh my

Speaker:

God w once that, and it was so good.

Speaker:

Right.

Speaker:

It was so good.

Speaker:

But then you're like, oh, it's gone.

Speaker:

Like, how do I get it back?

Speaker:

Or it's like, you forget where something is.

Speaker:

It's the same feeling of like, I forgot where I put the keys or something, but

Speaker:

then our, I forgot what it's going to say.

Speaker:

So then you walk to the place where you were standing when you were going

Speaker:

to say it to begin with, and you hope that you get that thought back.

Speaker:

Right.

Speaker:

But that's why it's so easy to just hit the record button and everyone

Speaker:

should also download it to all of their phone devices and their iPad because.

Speaker:

You never know when you're gonna need to use it.

Speaker:

And you just want to be able to make it quick and easy.

Speaker:

Just push that record button and go and compensation.

Speaker:

Right.

Speaker:

For later, think about this too.

Speaker:

Like the holidays are coming up.

Speaker:

Think about the little moments with families where they have

Speaker:

little kids around are babies.

Speaker:

And the baby might say like during a holiday, get together, say their

Speaker:

first word is like mama, our daughter.

Speaker:

Right.

Speaker:

And you capture that and you get that audio.

Speaker:

Like you could just have Otter on in the background because the cutest moment may

Speaker:

happen and you don't want to miss that.

Speaker:

You're not going to consistently record video for four hours

Speaker:

during a family gathering.

Speaker:

Or some people might find, I'm saying more than typically you might

Speaker:

record like 20, 30 minutes or little snippets, but then you could have

Speaker:

that running in the background.

Speaker:

And if there was something said that was really impactful.

Speaker:

I think that would be really cool to have.

Speaker:

The other thing is just to have.

Speaker:

The memories of someone's voice, right?

Speaker:

Because like, sometimes we don't like have people in their lives forever.

Speaker:

And it's like, you think about, you just wanted, you wished that you would

Speaker:

have taken more videos with them.

Speaker:

Our had more audio to hear their voice again, but people don't think about

Speaker:

those things until it's too late.

Speaker:

And a lot of people lost people, you know, because of COVID and stuff.

Speaker:

That's like, there's so many different ways to capture like the little moments

Speaker:

of life that happened every single day.

Speaker:

And I think honor is not only just for business, but I think even like

Speaker:

for personal, I think people can use it to like, just, you know, capture

Speaker:

those moments where they don't.

Speaker:

Those are the moments to disappear.

Speaker:

They want to cherish them forever.

Speaker:

So I love all that.

Speaker:

So Simon, this has been amazing once again, I think

Speaker:

this was such a great episode.

Speaker:

I think the audience will truly enjoy it.

Speaker:

I'm sure I'm going to have me back on in another, four to six months

Speaker:

because everything is always evolving and changing with Otter and, you know,

Speaker:

with even social media, all of that.

Speaker:

So I love that, for the audience, like let them know

Speaker:

where they can get ahold of you.

Speaker:

And of course we will link the website and your social media handles and all that.

Speaker:

But, you know, tell us about that.

Speaker:

And if there's anything exciting that you have going on that you'd like to share.

Speaker:

Yeah.

Speaker:

So people can connect with me on a variety of social media platforms, including

Speaker:

Twitter, Instagram, and clubhouse.

Speaker:

Most of my social audio handle is underscore Simon Lao.

Speaker:

So underscore S I M O N.

Speaker:

L a U and so dimple was share all the links in as part of the episodes.

Speaker:

And also in terms of.

Speaker:

Our website is otter.ai.

Speaker:

So it's the animal O T T E r.ai.

Speaker:

So that's our website.

Speaker:

That's where you can sign up for a free account to start with and

Speaker:

just to give it a try, but also try our audit business edition.

Speaker:

And that's great for teams and organization to be able to collaborate

Speaker:

more effectively and save time.

Speaker:

And Otter is also integrated with zoom, Google meet and Microsoft teams through

Speaker:

a feature called Otter assistant.

Speaker:

And that's also a feature of our business as well.

Speaker:

And what that does is that it's able to automatically record and

Speaker:

join the meeting and record and transcribe it and automatically

Speaker:

share notes with all the teammates.

Speaker:

Everything is scheduled ahead of time.

Speaker:

So you don't have to worry about forgetting to click the record

Speaker:

button or forgetting to click stop.

Speaker:

Everything is programmed ahead of time.

Speaker:

You have total control over what, which meetings you join, which

Speaker:

meetings you share, et cetera and it integrates with your calendar.

Speaker:

So it makes everything super simple and last but not least,

Speaker:

Otter also has a Chrome extension.

Speaker:

So if you want to use Google meet and Google calendar, you can download

Speaker:

the order Chrome extension to be able to join a Google meet and be able to

Speaker:

transcribe the Google meet meeting life.

Speaker:

And if you use Google calendar with a click of a button,

Speaker:

you can insert an order link.

Speaker:

That means that it will provide to the ability to share the auto live transcript

Speaker:

with all of your attendees calendar.

Speaker:

and oh, one more thing and otters available on for iOS and Android devices.

Speaker:

So feel free to download those apps as well.

Speaker:

So you can order where whenever, wherever I love that the business thing that you

Speaker:

were talking about, I had the Liberty of actually getting to experience that

Speaker:

because I was doing a VIP day for a client and I was, recording it and

Speaker:

then On their screen or something.

Speaker:

It said it was recording an Otter.

Speaker:

And I got an, a link from them.

Speaker:

Cause I guess when they accepted the meeting and zoom I got a link

Speaker:

and said like, you know, Otter.

Speaker:

So after our meeting was done, it automatically sent me the

Speaker:

link to the entire notes.

Speaker:

I didn't even have to like record on my end with Otter because they

Speaker:

had it through the business edition.

Speaker:

And it was really cool because it was seamless.

Speaker:

They didn't have to do the work.

Speaker:

It like sent everything to the, you know, to the other recipient.

Speaker:

Right.

Speaker:

So it was this very seamless process, which I loved.

Speaker:

So really why grudge everyone to check that out.

Speaker:

Thank you so much for being here today, Simon.

Speaker:

Thank you so much.

Speaker:

Dimple, always a pleasure to chat with you.

Speaker:

Thank you for listening to the mesmerizing marketing podcast.

Speaker:

If you found this episode valuable, please subscribe to the show.

Speaker:

So you don't ever miss an episode and also share it with your friends.

Speaker:

Dimple would be so grateful.

Speaker:

If you could take a minute to leave a review and visit the podcast website,

Speaker:

to check out all the latest episodes.

Speaker:

At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

Speaker:

and follow a dimple on clubhouse.

Speaker:

Her handle is marketing expert and also join her mesmerizing marketing

Speaker:

club also on clubhouse for live rooms on top marketing strategies for

Speaker:

entrepreneurs and business owners who want to mesmerize their marketing.

Chapters

Video

More from YouTube