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8 Ways to Use Otter.ai to Set Your Business Up for Success in 2022 with Simon Lau, VP Product at Otter.ai
Episode 3322nd November 2021 • Mesmerizing Marketing™ • Dimple Dang
00:00:00 00:51:54

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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hi everyone.

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I am so excited to be here with Simon loud today, who is

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the VP of product of otter.ai.

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One of my favorite tools out there.

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Welcome Simon at P2P here.

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How are you doing dimple?

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I'm doing great.

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How are you today?

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I am doing just fine.

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So for our audience, I also wanted to let them know.

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That you are a return guest.

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And that is because the audience really loved everything that you have to say on

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one of our previous episodes, episode 10.

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So if you guys are listening right now, you can go back to episode 10 and

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check that out the sowed out as well.

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But I invited Simon back to the mesmerizing marketing podcast today we're

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going to dive into all the different ways that you can use otter.ai, and you

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guys really want to listen all the way to the, I don't want to share this with your

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friends, because these are strategies that are going to help you make money for 2022.

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And you guys should be planning that out right now.

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So Simon, welcome and give an introduction to the audience

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a little bit more about your background, what you do@otter.ai.

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Always a pleasure to be here dimple on your podcast.

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Hello everyone.

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My name is Simon.

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Well, I am the VP of product@otter.ai auto.

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That AI is an AI application that helps you record and transcribe your meetings,

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lectures, interviews, et cetera, so that you can focus on the conversation

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instead of taking detailed notes.

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So we we're able to transcribe all of your Interviews podcast, video, whatever

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type of content that's spoken so that you don't have to remember all the key facts.

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You can go back and make everything searchable.

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You can collaborate with your teammates by highlighting action items and sending

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your teammates some comments so that everybody can dig into a 16 minute

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recording of the transcript, but not having to spend 16 minutes to replay it.

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Everything is searchable.

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You can look through the meeting, digests and other highlights.

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So happy to go through some tips So Simon is going to go through

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the ways that you can use otter.ai.

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To do all of the things that you do on an everyday basis and maximize

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your time, maximize your exposure, maximize your reach online.

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So Simon, the first one I think that we want to talk about is taking notes for

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meetings, because that is one of the most, traditional, I think aspects of

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otter.ai was created with that in mind.

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notes are something that we take on an ongoing basis.

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We're on zoom meetings, we're in clubhouse rooms were having meetings with clients.

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So talk to us a little bit about that feature and functionality.

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Well, don't, we all hate having meetings that are long meetings.

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There's a lack of agenda or, you know, you forget about action

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items and from the meetings.

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So, that's where Otter comes in, where you can bring the Otter assistant

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into your zoom, meeting into your Google, meet into your Microsoft teams.

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Or you can even use the auto application on your mobile phone to record and

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transcribe everything that said.

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And during the meeting, what other than pulling up the piece of paper

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and pen and jotting down things or typing on your computer, it's much

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faster to just be able to highlight the important moments, whether it's

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key decisions or a customer asks or question on a Q and A's or action items.

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So all those important moments, you can just highlight it

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directly on the Lightroom.

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So that way, a 60 minute meeting, Nope.

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Turns into a five to 10 minute digests that you can play back.

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You can read, you can take action on it.

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So it's a very efficient use of time.

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Now let's say you have some of those pesky meetings that you don't feel

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that you really need to be there for the entirety, because like these are

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larger team meetings, but you mostly, you're just getting a status update and

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maybe you have one or two action items.

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You're double booked because you're busy professionals.

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I guess what, then you can send in your other assistant to the meeting to record

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and transcribe and take notes for you.

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You can even ask your teammates to highlight the important moments that

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you need to be aware of when you have to attend a second meeting that you're

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double booked in the same time slot.

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So now everybody gets a virtual assistant, right.

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To attend your meetings so that you can be more productive

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and you can save some time.

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So you can actually do the important work.

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I love that because everyone needs a virtual assistant nowadays

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and somebody, especially who can go to meetings and take notes.

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I mean, when you think about it, think about how much time and money

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that can save, an organization that is always having someone sit

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in a meeting because they need to be there to take detailed notes, right?

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When you can just send Otter instead, and that person can continue working

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on what they need to work on, but yet, listen to the notes later

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and extract exactly what they need and even listen to the actual audio.

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So it's not just notes, for the audience, it's like important to note,

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it's not just taking notes, but it's also taking the audio, there's an

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audio file that you can listen to.

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So you can really have a clear understanding of what

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happened at that meeting.

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It's literally like being at the meeting, even when you're

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listening to it, you know, after.

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Even if you weren't there.

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And I think that saves a lot of time and time is really important.

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Time is money.

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So how are you seeing organizations, implement this

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amongst, bigger organizations?

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How are you seeing them?

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Yeah, so bigger organizations, especially organizations that has

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a sales function, sales teams.

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They need to talk to a lot of customers or business development,

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or even UX researchers when they have to conduct a lot of meetings too,

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with customers, prospects, and users using otters, super powerful because.

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Oftentimes you're collecting information and bringing it back

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to you to your teammates, right?

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It's going to be very costly to have the entire team to attend these meetings.

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So if a sales rep is talking to a customer or prospect and grab some

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insights, understand the customer need there's a missing feature, or there's

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a feedback to your product, then the sales person can send it to me.

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For example, it's a product manager.

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I get to hear firsthand what the customer says.

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So there's no loss in translation, right?

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You're really just taking the actual recording or snippets or clips

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from the recording and be able to understand the customer need.

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So I think that's super powerful.

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Also during the meeting in real time, sometimes I joined a C.

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Right.

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So the sales rep is doing all the demo and then I'm just there to support an

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answered, a more difficult questions about the product roadmap and whatnot.

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So as I'm listening to the customer, talking about all of their needs, I

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instantly highlight them because during the meeting, oftentimes the

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customer is going to talk for five, 10 minutes with a whole bunch of requests.

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And then by the time we get to talk, we forgot half of it.

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Well, guess what?

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With a live transcript, you able to highlight all the questions

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so that you can scroll back.

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Even during the meeting, you can make sure that you address

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every single point precisely.

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And for any questions that you aren't able to address, then you can take it offline

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and to get back to the team and say, right, we answer five of the 10 questions.

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And for the remaining five questions, here are some things that we

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need to get back to the customer.

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So I think that's another very powerful way of using Otter in

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real time during the meeting.

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I love that real time feature.

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The other day when I was doing a VIP day with a client.

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So even though I was recording everything in zoom, I also was using otter.ai.

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And, you know, we came up with a really interesting quote and then I

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was like, oh my God, I have brain fog.

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I just forgot what I said.

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And it was really important.

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So I was like, wait, it's an Otter.

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So in real time, you know, if the page is flipping and I look and I'm

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like, oh, that's exactly what I said.

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Okay.

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I can now add it to.

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Other note taking document, which is like the final document that the client

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was going to get that I was updating.

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So I think, it's little things like that that just streamlined the

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entire process of things we do on a day-to-day basis, even, you know, the

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workflow of how we intake new clients or how we do that consultation phase

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or our like coaching or VIP day.

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So I, I absolutely love it for that.

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The other thing I've done in the past is I'll get a question from a client

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and if I were to type that answer to that question, it would take me forever.

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I'm like, I'm really busy.

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Like I either I don't deal with it now or I can get this off my.

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So I will turn on Otter and I will answer their question on Otter and send them the

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link and then say, Hey, I sent you this audio message, you know, that answers all

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your questions about your book launch.

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Why don't you go listen to it?

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And then it just makes it easy because even they can listen back to it while

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they're looking at a visual, right?

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So if they're looking at a visual, like a book, and I'm saying change

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the title to read this, change this paragraph to be this way, and that

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makes the whole process easier.

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So it streamlines that.

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I love it for that reason, but so many other things.

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So the other thing I would love to hear about Simon are interviews

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because I think, that's another great way that people can use.

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Yeah for interviews.

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I kind of alluded to it earlier is being able to capture all the

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important moments notable quotes, right?

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You don't want to your sources.

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Let's say you're a journalist, you're doing a interview and you

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want to be able to record everything.

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It's very time-consuming to go back and listen to the whole thing.

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So even if you don't do any highlights, being able to have a searchable

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transcript instantly saves you a ton of time, rather than having to record it

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on a digital recorder, and then either manually transcribe it or send it to

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some really expensive transcription services to transcribe it for you.

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So being able to have a live real-time transcript, and even during your

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interview within one tab, you can just tap on a button and it instantly bookmark

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or highlight a couple of sentences so that you can go back and very easily.

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To grab that quote so that by the time you finish an interview, you instantly

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can start writing your article.

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So it saves you a ton of time.

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Yeah.

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Now that you mentioned that it it brings back a particular, story I can say,

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based on that use example, I remember one of my good friends, he's an attorney.

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He asked to interview me for a press release that he was going to do because

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he wanted to take, you know, snippets and add it to the press release.

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It was about marketing for the legal industry.

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And what he did is he was taking notes and stuff.

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Right.

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But imagine if he had Otter, he could capture everything and he

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could highlight the key points that he's like, oh, that was gold.

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I want to use that in the press release.

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And that was gold.

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And then he would have it done.

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And I do think he was recording it, but I think he was using some

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type of an audio recording device.

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Right.

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And with honorary would be so easy.

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Cause there's also, I believe an app for it as well for at least for iPhone.

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Is it also for Android or is it at this point?

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Yes.

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Yes, it is both.

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So Otter is also available for both iOS and Android.

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So you can download it to your mobile phone.

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If you use iPad or use an Android tablet, you can also use the Otter

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mobile app on those devices as well.

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I love that because that means literally you can be honoring,

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I call it honoring on the go.

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Right?

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You can use AI while you are in the car.

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Maybe you're having a conversation.

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Maybe you're trying to interview someone and get those key points in.

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It makes it, easy for people to be way more productive because it goes with

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them where they go everywhere someone goes, they have their phone, they can

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take it with them and they can utilize it to capture the important moments of

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conversations that later they're going to repurpose, for their blog or for

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their website or for a video even that they're taking snippets of videos that

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they're going to put together for you too.

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But they can also use Otter to say, okay, keep track of what's their

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information, what's their email.

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And then they can piece that together.

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So I love that.

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So now I want to talk about one of my favorite things, which is podcasting.

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And I know that you have some amazing creative ways that

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podcasters can use otter.ai.

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Yes.

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So for podcasters, one way to use otters to translate.

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All of it episodes even the back episodes and then turn them into

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full transcripts that you can put into your podcast website.

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And what that does is that not only does it provide accessibility to your audience

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for deaf and hard of hearing community, but also it will drive SEO traffic.

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So it makes your podcast episodes more searchable to drive more

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audience, to drive more followers to your podcasts as well.

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So it's really serve both purposes in terms of providing accessibility and SEO.

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Yeah, because for SEO purposes, to explain to the audience a little bit

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more about that, the more content that is on a page, the search engines

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are going to read that content.

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And they're going to read that.

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Your page, if it's relevant, according to a search keyword

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phrase that someone types in.

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So if you have more content, it's going to likely render you to show up on

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Google for multiple keyword phrases.

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And, and that's what Simon's referring to.

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That it's really important for SEO SEO search engine optimization.

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For those of you, if you're not familiar, it's the ability of how

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you can get yourself to rank on page.

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On Google, which, you know, everyone wants to do, because if you can rank on

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page one, that means that you get more traffic and now even podcasts, you know,

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Simon, they rank on page one in their own section, as YouTube video used to

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rank with their own little carousel, and now that's happening for podcasts.

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So for podcasting the more content you can put out there and thorough you can be.

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And having those, detailed show notes, I call them our detailed transcript.

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It just, takes everything to the next level.

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So thank you for sharing that also for podcasters.

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Are you seeing any podcasters, use Otter to record their clubhouse

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rooms and repurpose the, recording for an podcast and what are

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some best practices to do that?

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Yeah, content creators are now really on multiple platforms, right?

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Not just a traditional record, a podcast, or do a live podcast and

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post it to all the podcast channels.

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And that's it.

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Now we are seeing the emergence of social audio, like clubhouse, like,

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Twitter spaces, There's so many of them.

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So now podcasts are finding many new ways of engaging with the audience live.

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And so a great way to do it is to be able to record all of this all of

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these live rooms and live audio rooms.

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And that way you have the option to be.

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Repurpose your content and turn it into podcasts episodes, or

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turn it into bite-size clips that you can share on social media to

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drive traffic to your podcasts.

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So it's all about retaining your content rather than just let, let it go and if

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femoral conversation, right, you invest so much time in engaging with your audience.

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You want to make sure that everything's recorded transcribed

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so that it's searchable and you can repurpose on all these platforms.

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Yeah, Simon, I definitely agree with that.

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I think one of the mistakes that I see a lot of content creators, especially

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those that are actively spending hours and hours on social audio apps is that

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they are not, taking the time to create content where they can repurpose.

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And then once I content is gone, it's gone.

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Right.

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And I think it's really important to take your content, our have

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a content marketing strategy you're doing it very strategically

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with a mission in mind, right?

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And if you're going to spend time on clubhouse or wisdom, or whatever,

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like you want to make sure that you're creating content that you can

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repurpose because time is limited.

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And there's only so much time in a day, and there's always so many things to do.

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So if you can take the content from your clubhouse rooms and from your wisdom rooms

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and other social audio apps, and you can repurpose it into a podcast, you can have

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tons and tons and tons of content that, you know, you can put out there and that's

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going to now increase your credibility.

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It's going to increase your social clout.

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It's going to increase, the amount of even inquiries or

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leads that you can get in.

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And it can also, increase your your revenue over time because

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of podcasting new opportunities.

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Open up, you can get sponsorships.

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If you produce a really good show and you have loyal fans and followers and

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an audience, but then also you can take that content and you can repurpose it.

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And you can say to people, Hey, do you want more of this?

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Right.

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Join my private mastermind.

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Or do you want more of this?

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Join my group coaching program.

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It gives people the ability to showcase their expertise and give people a taste of

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what it would be like to work with you.

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One-on-one.

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I think that's a really helpful feature before I go on to the

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next way that people can use Otter.

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Is there anything else about podcasting that, that you wanted to do?

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Yeah.

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So in terms of otters feature, the way that you would go about it is that you

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have your audio files off your podcast.

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Episodes.

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All you have to do is just go into the auto website, audit.ai

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and click on the import.

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And that's where you can import all the existing audio files that you have.

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And that might be a good segue to the next tip.

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, are there also supports importing of videos as well?

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so I'd love to tell you more about that.

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So let's say if you are a video content creator, a YouTuber you have videos, or

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maybe you even, you are a educational institution that has a bunch of video

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on demand, courseware, et cetera.

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And what you would like to be able to do is to provide close captioning.

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Sometimes it's even that requirement from the ADA compliance standpoint, but as a

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content creators, always great to think about assessability so to provide more

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inclusive experience for all of your video content, you can also use Otter.

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You can import your video files into Otter for transcription, and then you can ex.

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The S R T file and SRT is a subtitle file format.

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And that file that you export from order after the transcription is done.

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You can upload it along with the video to wherever you will be hosting

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your content, whether it is YouTube or LinkedIn or Facebook or Vimeo,

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wherever you host your content.

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Most of these video hosting platform would recognize SRT format.

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And what that does is that it will automatically create the closed

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captioning on top, as an overlay on top of your video, it's not going to be

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burned in as part of your video, right?

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So that's the definition of closed captioning.

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It means that the viewer of your videos has the option to click on.

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an icon that says CC.

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That stands for closed captioning.

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So the audience or the viewer of your video would be able to

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optionally turn on closed captioning.

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So that's how you would go about doing it.

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So, in a nutshell, you input your video into Otter.

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You export the ASR T from Otter, and then you import the export

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SRT to your video hosting platform alongside with your video.

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And that's it.

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Those are the steps to go about creating closed captioning or adding

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closed captioning to your videos.

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Okay.

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Oh, I love that because that is really important nowadays.

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I think it is something that, YouTube, Google, they're

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looking for things like that.

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So that's amazing.

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And I also believe Simon, like this is a newer feature.

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I don't think we had this a couple of months ago when I

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had you on the show, right?

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Yeah, this is definitely one of the features that that are more advanced

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than what other video captures.

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services that you might get because odder also capitalize and punctuate

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your captions and other platforms might just put everything in caps,

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or I might put everything in lower case or no punctuations, and also

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odder lets you add custom vocabulary.

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So let's say you are doing a video with certain domain specific terms,

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jargons, acronyms, or company specific words that you can absolutely add

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your custom vocabulary before you do the transcription and that way

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everything would be transcribed back.

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Really.

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So there's no, there are fewer things that you would need to fix because

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oftentimes when you go with these other types of captioning closed captioning,

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that's built in as part of the video platform, you have to do a ton of work

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editing and cleaning up the camera.

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I can understand that.

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And also Simon, is there like a resource library of videos or tutorials where,

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you know Otter users can go to, to learn some of these, , strategies

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that we're talking about today?

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Absolutely.

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I'll point out three resources.

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One is our help center.

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So if you use odder w if you log into your auto account, there will be a link inside

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the app to point you to the help center.

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The second place would be, you can join our YouTube channel.

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So, if you call it on our website at the very bottom in the footer,

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you'll be able to find a link to our YouTube channel, where we host a

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lot of the tutorial videos as well.

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And then thirdly on Twitter both the official Otter account, but

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also my personal Twitter account.

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I also post a lot of tutorial videos as well through our Twitter.

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I've seen that.

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And you're really, your videos are amazing.

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They're really good.

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So I would definitely suggest that everyone should check out,

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those resources and the videos.

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And also I'm going to backtrack one moment when it comes to videos too.

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I also think for content creators who utilize, video in the form of live

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streaming, I think that they can also utilize, you know, Otter when they're

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doing their life screens to get that content and not lose it and repurpose it.

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So like a lot of content creators are spending time going on

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Instagram and doing live streams.

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They're going on Facebook and doing live streams and now

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even LinkedIn has live streams.

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So I think that's one more that, you know, I'm adding in that people should remember

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to get Ally's Otter for it, because when they're speaking a lot of the content

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that they're sharing, it's, it's really valuable and that can be repurposed

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into a podcast, or it can be repurposed into audio snippets that you can take

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and you can send to someone or you can, you know, create social media posts.

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That's a great point.

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And the way that you would go about it is that you open up your livestream and

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then open up another browser tab and type in the auto.ai and just click record.

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And so that way you can do a side-by-side recording to capture and to record and

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transcribe your live stream in real time.

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So that way it's another way.

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In addition to using your video platform to record an import later,

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that was the first method I discussed.

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But then the second myth is that method is that you can record natively with

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Otter live in real time, either using the auto web app@auto.ai, or you can also

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do it through the mobile phone as well.

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Awesome.

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I love that.

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And Simon, in the future, is there going to be a way to integrate, a

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professional microphone with Otter?

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So the.

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When we are, creating content and production, the quality

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of that can be high . We can

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repurpose for podcasts or even like for live streaming.

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Do you see that kind of feature and functionality coming up with Otter?

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Yeah.

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So there's actually a solution that can address this need.

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And even though Otter itself does not have this capability to specify

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the audio input, but you can use some third-party software called VB cable.

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So virtual, I don't know what stands for, is it V as in

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Victor, B as in boy, VB cable.

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So that way it's a, it's a virtual audio cable to connect between the Riverside

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app or whatever stream yard or whatever live stream platform that you're using.

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And then be able to route the audio directly into the web browser.

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That's running otter.ai to do the recording.

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So that way you get a high quality audio feed for the transcription.

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Oh, I love that.

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I think it's a directly downloadable.

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I think there's even a free version as well.

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So check out, you know, check out Phoebe cable.

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There are many other similar audio cable solutions as well.

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And another one's called loop back.

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It's a software.

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I will link the I'll look it up and I'll link the link to their website

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in the show notes for the audience.

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So thank you for that.

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Okay.

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Wonderful.

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There's still a couple of other things I want to talk about.

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Let's talk about live events.

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I think live events are coming back and.

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People are dipping back into them slowly but surely, but I have seen

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a lot of things happening and that there's a lot of content there.

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So how can, the audience views, otter.ai for live events?

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Yeah.

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If you are a live event organizer or live conference organizer whether you're

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organizing an in-person conference or a meetup or a virtual event or a webinar,

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I'm also seeing on clubhouse, people are hosting virtual summits, right?

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As well, you would want to, again, to my earlier point, you would want

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to provide live captioning for accessibility for your audience.

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But at the same time, being able to capture your life.

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Sessions keynote sessions breakout sessions, you would be able to

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extend the reach of your content by we purposing it and put it

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behind a paywall or even, right.

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and oftentimes when you have a live event, especially if you're hosting a

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really big event that has multiple track.

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Even your in-person audience, can't possibly be in two places at once.

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So why not create a live transcript or a recording transcript that you can host?

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And with Otter, we have a capability called public group.

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So, and we work with the life event organizers to create a vanity URL.

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It could be audit that AI slash tech crunch or other that AI slash

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web summit, for example, right.

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Whatever the event name, and what you would see is that you will see a playlist.

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Both past sessions, as well as the sessions are going on right now.

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So you, will be able to provide just one URL to your attendees and they can look

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at all the live transcripts for all the sessions that are happening right now.

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And they also be able to scroll to the bottom to see all the other sessions

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that they may have missed because they can't be in two places at once.

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Oh, okay.

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I love that.

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That's yeah, that's really useful.

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I can see, a lot of people using that because it just awesome.

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That's all I'm going to say.

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I have one more point on that.

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So on clubhouse, what I also see is that there are content

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creators that are having recurrent.

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It could be a weekly room, right?

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So episode one, episode, two episode three, similar to podcasts, right?

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Podcasters also have all the DS series and episodes.

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So what you can do is that as you're hosting these live rooms on whatever

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social audio platforms you can use Otter to record and transcribe

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and post it in your public group.

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And therefore you get to see a whole series of all of the past live rooms that

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you host on the social audio platforms.

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Yeah.

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I want to dig a little bit deeper into that, cause I think that's really useful.

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And I think it would be, really beneficial for the content creators

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who are using social audio.

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So what exactly w what the process be for them to do that?

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So let me, let's say they're hosting and clubhouse room, right?

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They're talking.

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And what w what do they need to do with Otter in order to, you know,

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make that happen and then repurposed.

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So you would do the same thing, whether you are using the Otter website or you're

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using Otter assistant to integrate to zoom or Google meet or zoom webinar.

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Or you just want to do a standalone recording by using the automobile app.

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So that recording instructions are the same.

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in real time you would share that conversation to a group.

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So within audio, you can create a group.

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And within that group, you can invite your audience members, or you can

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invite your teammates, essentially.

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That other group is a place where you can publish one or more conversations

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whether it's live or pass episodes.

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So that way.

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And then, and then you would submit a ticket to us.

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We, we actually charge a specific fee for auto for events and we'll help

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you create a branded public group.

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So we turn a generic group with an auto, to a brand, a public group with

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the URL, the vanity URL, and with a, you know, a banner that consists

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of your event with a group avatar.

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So it's almost like a Twitter page, right?

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So that way you get to share that auto group, public group URL to your

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audience, and they get to be able to access both live transcripts, as well

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as pass recording transcripts as well.

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I love that.

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I love that.

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So hypothetically, let's say that, you know, I have one of these pages

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for mesmerizing marketing and my host rooms, you know, and clubhouse, How

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would I position this to my audience?

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And what benefit would they get?

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Would it be more so maybe from my mod squad or that maybe it's like,

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okay, if you are a part of my monthly, mastermind and you pay $7 a month, you

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get access to be part of this right?

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This amazing network where you're part of this group on Otter.

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And every time I'm doing rooms, you actually get all of the notes live and

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also they will be there in that place, in that group forever for you to listen to.

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Is it correct?

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I can add older ones that were not made from that group, but I have the

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links and the files to upload to the.

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Absolutely.

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I loved the way that you put it.

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This is basically something that you can charge your audience

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behind a paywall as a premium.

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Feature right.

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To be able to have access to a transcript alive transcript that you can follow

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along and optionally as a creator.

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If you want to open up the permission to allow your audience

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to highlight the important moments.

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So it becomes an interactive experience, or alternatively, if you only just

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want to provide that to your mud squad, then you can say, all right, just your

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mass squad can highlight the important moments when people are dropping gems.

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When people are sharing great tips, then you can highlight them, right.

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And that ultimately can benefit the audience because it becomes

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a premium content that is more than just the live audio room.

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It is.

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A live transcript that you can follow along with important highlighted points

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and for the marked squad, you can also add some comments and annotations because

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sometimes people are sharing information and you want to add a link to it.

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So you can also insert a link inside the live transcript as well, kind

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of similar to pin links and replays.

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So in order you can also add a comment to add links so that they

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can point to other resources that are mentioned during the live room.

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Oh, I love that.

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So basically it's a clickable link.

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So if we say, oh, we're having this event, this is how you can sign up.

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We're doing this masterclass and we can put pin that link there, and then

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it will be there for anyone who's.

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I'll call it like a replay, like the listening to it after the live

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room that they can actually go to that resource that we're mentioning.

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And can it be only one link or can it be multiple resources

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throughout the live transcript?

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You can continue to add comments that include the lanes, and that

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would be the equivalent of the pin length for flophouse replay.

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In order we call it comments so you can add a comment and paste the link,

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and that will be a clickable link.

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Okay.

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I love that.

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I mean, this is brilliant because I can see a lot of case studies coming in

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for that type of, feature with content creators that are utilizing clubhouse

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and wisdom and social audio apps, because they are spending a lot of time on it.

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And I think now content creators are beginning to realize.

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I can't just spend all this time on here.

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If I can't repurpose my content or if I can't monetize it or I can't,

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repurpose things and make money and really provide, ongoing value.

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And I think this is a great way that they can repurpose content, but also continuing

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to provide high level value to people.

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Because when you think about it too, how many times have you been in a clubhouse

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room and either you're moderating and you're committed to that time to

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do that for, you know, a particular room, but then there's another room.

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That is, a high-level thought leader that you're like, oh my God,

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I want to go listen to their talk, but then you can't because you can't

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be in two places at the same time.

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Right.

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So if somebody is offering that feature, I think it's really useful because a

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lot of people will probably will buy it.

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There's people that have day jobs and that work in corporate, they can't

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sit on clubhouse all day, but that doesn't mean that there's not any

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rooms during the day that aren't good.

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There's a ton of break rooms.

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So it gives everyone the opportunity to kind of pick and choose, and then

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they can have access to everything.

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Right.

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But then.

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They decide what they want to listen to when, when they could listen

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to it in the middle of the night.

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And almost like in a way of podcasts, right.

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I mean, they can probably listen to it on the Otter app.

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They don't have to have their computer and they would just click the link and

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then it just going to play, they can have their phone on like a stand and they

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can lie down and relax and, gain the knowledge or they can even get a notebook

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old-school and take their own paper notes from listening to the big file of notes.

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Right.

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So there's so many different ways.

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I love that.

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Okay.

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So the next one we're going to talk about is for lectures like

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in universities and colleges, and even just educational purposes.

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Yes.

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So lectures.

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So, during the pen make a lot of the educational institution

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has to adopt remote and online technology to conduct online courses.

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And we see that even as we come out of pending.

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Fingers crossed that there'll be a portion of the instructions

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that are done through remote.

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So I think it's absolutely helpful to be able to provide live

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transcription for remote courses.

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But also as a student, you can also download the Otter and mobile app, right.

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Or even run, run it on your laptop or tablet as well.

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So that you can take notes even for in-person classes, right?

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So this is really in this new hybrid world where some of the

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classes are conducted online.

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Some of the classes are done in person, or maybe you attend a

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guest lecture wherever you are.

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Educational content is very valuable and you want to enable the students to

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provide them tools so that they can really pay attention and digesting information.

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Through a zoom meeting or in person rather than scrambling to jot down all the notes.

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So ideally educational institutions can use Otter to be able to provide that

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transcript so that the student don't have to worry about taking notes, or

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if your educational institution does not provide that, then you as a student

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can also download the audit app and be able to do that on your own as well.

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So that's the general student note taking use cases.

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Then you can go back and everything is searchable, and then you can study for

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your exams and saves you time and you can go back and look, we view the

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important moments from the lectures, but.

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Once again, assessability assessability, assessability, right?

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For a lot of the educational institution, you're required to

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provide accessibility to M to be AB ADA compliant to offer student accommodation.

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So, having live transcription with enable your deaf and hard of hearing

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and even ESL, right English as a second language, whereas students that are

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non-native speakers, they can really make use of live transcription and live

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captions to be able to understand and comprehend the lecture much better.

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Even earlier today I was in a clubhouse room.

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was hosting a clubhouse room and someone came up on stage and said, you know,

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thank you for all the information, but may I suggest that you speak a little

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bit slower and I recognize that and you know, sometimes I speak a little bit fast

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and, but then I also pointed out that I pinned the link of the live transcript

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at the top of the taphouse room, so that you can also follow along, but I'll

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also make a mental note that I'll speak a little bit slower, but yeah, so having

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a live transcript will enable more people to be able to engage in a commercial.

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Yeah, I love that.

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And I'm thinking back to when I went to college, I wish we had it back then

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okay.

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I got an idea.

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So like, They can use water and they can, you know, record on their phone odder.

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So then they could literally be recording all the notes from there

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so they don't have to take them.

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Right.

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But then they could have their other book out that they're studying for their tests.

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That's like an hour later, there you go.

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Problem solved.

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Yes.

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Fantastic.

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And in fact there, there are a few other use cases to let's say if you study

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in journalism, a lot of the journalism students, they love audit, right?

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Because they also have to do a lot of interviews.

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So we see that journalism department and professors, they often

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recommend Otter to the students.

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Also PhD students who are doing their dissertations, when they're

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doing research, they also have to conduct the interviews.

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So they often use Otter and they they're saying that, oh my God, it's

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such a lifesaver to have a tool, to be able to save me so much time so

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that I can focus on writing my thesis.

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Yeah.

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I can see that cause the thesis is, not an easy undertaking and it takes

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hours and hours and it's a lot of work.

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So anything that can make that whole process easier, I think

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people will always appreciate that.

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So thank you so much.

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All right.

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Let's talk about authors and writers and the creative types who

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are, consistently writing content.

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So another type of content creator, except it's about writing.

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I'm not that much of a writer, but I find myself doing more writing for my

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job, whether I have to write a blog post to explain features of Otter or writing

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some articles to contribute to topics.

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I I'm interested in like future of work and AI.

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And oftentimes I have writer's block.

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I stare at the word processor.

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And I stare at a blank page and being a perfectionist, I will type a sentence

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and have to go back and edit it.

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And so I will be sitting there for 15 minutes and I

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still barely have a paragraph.

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So that's just me, but I think a lot of writers encounter writer's block as well.

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So here's the hack you can use Otter, you click the record button and

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just talking as if you are talking to a friend talking as if you are

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explaining something to somebody, right?

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And within 10 minutes you can crank out a 1000 word chapter of whatever that

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you're writing, whether you're writing a book or you're writing a blog post, or

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you're writing a press release, right?

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Whether your author blogger or marketer.

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It's so powerful to be able to speak.

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And so that would be a hack for writing, instead of writing,

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just talk fella, the chapter, just odder your chapter, that's it.

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So, yeah, I think that would be one great way to overcome writer's block and be

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able to get content simply by speaking.

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I really love that one.

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I mean, I actually do that a lot.

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Like if I'm writing a blog post, for example, I write for attorney

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at law magazine on social media and online marketing for lawyers.

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And sometimes it would take me an hour and a half to two hours

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to write an 800 word article.

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Right.

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But I can, I can speak everything out and I can have.

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Take the audio and also type it.

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And then I can take that, put it into a word document, edit it.

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And literally, you know, I can do that in one-third of the time that

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it, it would have taken me otherwise.

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And also for those that are trying to write a book, you know,

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writing a book can be exhausting.

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If you have to sit there and type everything out, and then you're

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kind of stuck you know, you get the writer's block, you're stuck

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in the next word, the next chapter.

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But if you're just, you know, doing a dump of your thoughts and you're talking it

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out, like you may not use everything that you're talking out, but it's going to help

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to get all the ideas out there on paper.

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And then when you listen back to that audio, or you read the words on the page,

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you're going to know what you want, and you're going to know what you don't want.

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This is a game changer.

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And even if someone's like, well, a book is too much work,

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I don't want to write a book.

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I would encourage them to, use otter.ai, to produce and come up

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with their first ebook are even like even like a PDF download.

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I think people should have like a lead magnet.

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They can easily create three to four lead magnets, using Otter that will

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take them three minutes due to talk that out and then they can go edit it and

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make it pretty, but it will save them so much time than typing everything out

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and, and all of that, because that's a little bit cumbersome, you know?

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And I think when people find a task a little bit cumbersome or too different.

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What ends up happening is they get frustrated, right?

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Simon, and then they give up and they don't want to, finish that

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task and like it gets started, but it never gets completed.

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And completion is so important.

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And I think otter.ai is a game changer when it comes to helping people complete

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more tasks, more efficiently and, having more productivity and also

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just making them feel more organized.

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I also think it makes me feel organized when I can take notes on something

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and I have them, or I can record, my clients meeting in the backup plan.

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You don't know sometimes.

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I mean, zoom may not.

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Like all kinds of technology, things can go wrong.

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If Instagram and Facebook went down, you don't, you're not

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guaranteed to get a zoom recording.

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Right?

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So you can, you can have Otter as a backup plan to have that extra thing.

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Plus sometimes I don't want to send everyone the video from a whole training.

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They don't necessarily need the video cause I might need to edit it first.

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Instead I can take the file and I can send them a link and right away they

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would have it right after that training.

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And then they can go listen to everything they need.

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It makes it super easy.

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So I love that.

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So thank you so much for sharing.

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That's the last thing we're going to talk about how are coaches using

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otter.ai and what are some of the really interesting things that they

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can do with Otter for their business?

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So this one, I actually learn from my club house friends who are coaches, and

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they're telling me that, wow, the power of being able to live transcribing coaching

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sessions or masterminds, or whether it's a one-on-one or group sessions.

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Right.

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Being able to capture that and be able to share it back to the mentees

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and the attendees of your coaching program , is so valuable because a

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lot of times these are things that are not pre-planned, it's not something

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that it's like a prerecorded material.

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It is live as a coaching session is something that a mixture of

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what the coaches are sharing and also , all the questions.

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And maybe sometimes is sparked some ideas from the attendees as well.

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So, so it's really rich information that you can capture and save

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so that you can repurpose it.

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You can share it back to the people who attended.

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Put it behind a paywall.

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Once again, content is the key you, your asset, and you want

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to be able to repurpose and be able to monetize on that content.

Speaker:

So I think it's super powerful.

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So being, being able to offer the recording transcript as a pay feature

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of your service I think, and, and also be able to extract some snippets.

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Maybe you want to clip some of it and share it on Instagram.

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Maybe you can clip some of it and share it on Twitter.

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Right.

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And I'm sure there's so many nuggets of information that you can grab from a

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coaching session to be able to attract more you know, more people to your

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service and to be able to drive extend the reach of your content as well.

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So yeah, coaches love.

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Yeah, absolutely.

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And I wonder if you guys have ever thought about doing some type of like a contest

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where you say, Hey, you know, tag us on social media with this hashtag and show

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us how you're using Otter and what are some creative ways that you've used it?

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And that might be like a movement you could create around it.

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Brilliant idea.

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In fact we, we do have a fairly active social media um, on Twitter we have a

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very active user base and oftentimes I find the most interesting use cases.

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I've been trying to collect some of them.

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But yeah, people are saying, oh, I am, while I'm in bed, barely waking up.

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I thought came to my mind.

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I Otter it because I don't want to forget it, or I want to remember my dreams.

Speaker:

So I woke up and I want to record Talking about the dream that I just

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remember, or when I'm in the shower and I have a business idea and they want

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to capture it, they want to order it.

Speaker:

So there's so many ways that you can order and capture your

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conversation so that you can.

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And use it later.

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I love all of that.

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Yeah.

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I mean, I can just imagine them.

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They have their phone on like, like a stand outside the shower and they're like,

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oh, I have a million dollar business idea.

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Let me go push the start button on Otter.

Speaker:

And then, you know, and then next thing you know, like they implement this idea

Speaker:

and they come back to you years later and they're like, oh, you know what?

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My company is making a million plus in revenue because of this idea

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I had in the shower and honored that AI is what made it happen.

Speaker:

Because you know, when you get an idea sometimes like that you do want to write

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it down or you do want to record it because if you don't, you can forget.

Speaker:

I mean, sometimes like you get an idea, but then you're like, oh my

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God w once that, and it was so good.

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Right.

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It was so good.

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But then you're like, oh, it's gone.

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Like, how do I get it back?

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Or it's like, you forget where something is.

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It's the same feeling of like, I forgot where I put the keys or something, but

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then our, I forgot what it's going to say.

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So then you walk to the place where you were standing when you were going

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to say it to begin with, and you hope that you get that thought back.

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Right.

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But that's why it's so easy to just hit the record button and everyone

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should also download it to all of their phone devices and their iPad because.

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You never know when you're gonna need to use it.

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And you just want to be able to make it quick and easy.

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Just push that record button and go and compensation.

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Right.

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For later, think about this too.

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Like the holidays are coming up.

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Think about the little moments with families where they have

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little kids around are babies.

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And the baby might say like during a holiday, get together, say their

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first word is like mama, our daughter.

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Right.

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And you capture that and you get that audio.

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Like you could just have Otter on in the background because the cutest moment may

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happen and you don't want to miss that.

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You're not going to consistently record video for four hours

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during a family gathering.

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Or some people might find, I'm saying more than typically you might

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record like 20, 30 minutes or little snippets, but then you could have

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that running in the background.

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And if there was something said that was really impactful.

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I think that would be really cool to have.

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The other thing is just to have.

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The memories of someone's voice, right?

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Because like, sometimes we don't like have people in their lives forever.

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And it's like, you think about, you just wanted, you wished that you would

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have taken more videos with them.

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Our had more audio to hear their voice again, but people don't think about

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those things until it's too late.

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And a lot of people lost people, you know, because of COVID and stuff.

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That's like, there's so many different ways to capture like the little moments

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of life that happened every single day.

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And I think honor is not only just for business, but I think even like

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for personal, I think people can use it to like, just, you know, capture

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those moments where they don't.

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Those are the moments to disappear.

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They want to cherish them forever.

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So I love all that.

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So Simon, this has been amazing once again, I think

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this was such a great episode.

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I think the audience will truly enjoy it.

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I'm sure I'm going to have me back on in another, four to six months

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because everything is always evolving and changing with Otter and, you know,

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with even social media, all of that.

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So I love that, for the audience, like let them know

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where they can get ahold of you.

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And of course we will link the website and your social media handles and all that.

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But, you know, tell us about that.

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And if there's anything exciting that you have going on that you'd like to share.

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Yeah.

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So people can connect with me on a variety of social media platforms, including

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Twitter, Instagram, and clubhouse.

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Most of my social audio handle is underscore Simon Lao.

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So underscore S I M O N.

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L a U and so dimple was share all the links in as part of the episodes.

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And also in terms of.

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Our website is otter.ai.

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So it's the animal O T T E r.ai.

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So that's our website.

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That's where you can sign up for a free account to start with and

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just to give it a try, but also try our audit business edition.

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And that's great for teams and organization to be able to collaborate

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more effectively and save time.

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And Otter is also integrated with zoom, Google meet and Microsoft teams through

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a feature called Otter assistant.

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And that's also a feature of our business as well.

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And what that does is that it's able to automatically record and

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join the meeting and record and transcribe it and automatically

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share notes with all the teammates.

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Everything is scheduled ahead of time.

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So you don't have to worry about forgetting to click the record

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button or forgetting to click stop.

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Everything is programmed ahead of time.

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You have total control over what, which meetings you join, which

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meetings you share, et cetera and it integrates with your calendar.

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So it makes everything super simple and last but not least,

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Otter also has a Chrome extension.

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So if you want to use Google meet and Google calendar, you can download

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the order Chrome extension to be able to join a Google meet and be able to

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transcribe the Google meet meeting life.

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And if you use Google calendar with a click of a button,

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you can insert an order link.

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That means that it will provide to the ability to share the auto live transcript

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with all of your attendees calendar.

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and oh, one more thing and otters available on for iOS and Android devices.

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So feel free to download those apps as well.

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So you can order where whenever, wherever I love that the business thing that you

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were talking about, I had the Liberty of actually getting to experience that

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because I was doing a VIP day for a client and I was, recording it and

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then On their screen or something.

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It said it was recording an Otter.

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And I got an, a link from them.

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Cause I guess when they accepted the meeting and zoom I got a link

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and said like, you know, Otter.

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So after our meeting was done, it automatically sent me the

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link to the entire notes.

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I didn't even have to like record on my end with Otter because they

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had it through the business edition.

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And it was really cool because it was seamless.

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They didn't have to do the work.

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It like sent everything to the, you know, to the other recipient.

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Right.

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So it was this very seamless process, which I loved.

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So really why grudge everyone to check that out.

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Thank you so much for being here today, Simon.

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Thank you so much.

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Dimple, always a pleasure to chat with you.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.