Working within marketing at big enterprises vs. high-growth startups is a totally different story.

Some people are cut out for big enterprises, and others would rather ply their trade with newer, smaller businesses.

But what makes people favor one over the other?

Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.

Find out:

• What led Jason away from enterprises
• How marketing works as a sales support function
• What surprised Jason about joining a startup

To find out more about marketing at different levels, listen to this full episode.

0:00 – 0:50 – Introduction

0:50 – 2:44 – Who’s ‘flannel Jason’?

2:44 – 5:22 – How did Jason end up working with enterprise companies?

5:22 – 9:02 – What Jason liked about working for an enterprise company

9:02 – 11:55 – Did Jason like leading teams at large companies?

11:55 – 19:17 – What got on Jason’s nerves at enterprise companies?

19:17 – 25:01 – Jason’s reasons for switching to a startup

25:01 – 26:19 – Similarities between enterprises and startups

26:19 – 34:26 – Top 3 differences between enterprises and startups

34:26 – 38:48 – Why Metadata’s marketing team are closely aligned with the sales team

38:48 – 42:56 – What surprised Jason most when starting at Metadata?

42:56 – 44:13 – Outro