AI is changing everything - but how much should you say about using it? In this episode, I’m answering listener questions about the messy world of marketing with AI: ethical dilemmas, burnout, client fears, and the pressure to be perfect (and fast). From freelancers losing work to AI to internal teams unsure how to position their AI-assisted work, this episode digs into the unspoken tension many marketers are feeling right now and how to handle it. In this episode, I cover:

• Should you disclose when you use AI for your work?
• Why “AI saves time” can backfire fast
• How to position yourself as a strategist (even if you’re not one)
• When perfectionism helps, and when it’s just procrastination
• Why some clients are firing their freelancers for AI, and how to respond
• How to ride a viral moment for all its worth

If you’re feeling undervalued, overworked, or unsure how to keep up with the AI wave, this one’s for you. Do you have a marketing question or just need to vent about your frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X