and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan.

Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.

As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.

Timestamps

• 02:15 - 05:54: Louise’s background and how she became self-employed
• 06:57 – 09:00: How to build the network you want on LinkedIn
• 09:35 - 11:08: The benefits of posting regularly on LinkedIn
• 11:29- 13:25: Why your ideal customer is probably on LinkedIn
• 14:13 - 17:59: Why a strong network is made up of past colleagues and current connections
• 18:18 – 21:37: Louise’s experience of writing her book
• 22:49 – 26:18: The COPE methodology for content creation
• 27:01 - 33:11: Why video podcasts don’t always work
• 40:09 -42:15: How to be more creative

Useful Links

• Visit Louise’s website
• Connect with Louise on LinkedIn
• Subscribe to Louise’s YouTube channel
• Buy Louise’s book
• Find out more about Louise’s conference
• Visual Communications Specialist: Gina Smith
• Author and Publisher: Alison Jones
• Podcast and video editing software: Descript
• Podcast and video editing software: Riverside
• AI tool: Claude
• Graphic designer: Jill Pryor
• Author and marketing expert: Amy Porterfield
• Video growth expert: Justin Brown: https://primalvideo.com/
• Business coach: Jerry Potter
• Author and marketing expert: Mike Stelzner