I’ve said it before, and I’ll probably say it again, because I am 100% on the “Podcast Trailer” train. There are so many benefits of having one, and I can’t even think of a downside. Here are my top 3 reasons why you should have a podcast trailer!
Reason #1: It makes launching your show MUCH less stressful.
Why? Because you don’t have to worry about whether or not your listeners will be able to find it on their favorite podcast players. Some players take up to two weeks to add new shows to their listings. 2 WEEKS! If you plan to release your first episodes ON launch day, your listeners may not be able to find it.
Reason #2: You’ll have a true call to action while promoting.
That’s right. Because your show will actually exist, you’ll be able to point your potential listeners to a place where they can follow or subscribe. Rather than letting them know to “keep an eye out” or “check back” or something equally as vague, your CTA will be: “Click here to follow or subscribe and be notified when our first episodes drop.”
This is MUCH stronger and will result in more people subscribing before your show ever launches.
Reason #3: This is a great way to share the purpose behind your podcast and introduce new listeners to you, your brand, and your message.
The goal is to bring new people into your sphere and provide them with super valuable content that will keep them coming back for more. When you introduce your show with a trailer, you can then use that content over and over again in ads, promotions, etc.
This is a great way to diversify your launch strategy AND your ongoing promotions strategy.