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How to Find Your Flaws Before the Jury Does With Trial Consultant Mark Schultz
Episode 189th April 2024 • Just Verdicts • Brendan Lupetin
00:00:00 00:48:39

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Mark Schultz has regularly utilized focus groups for over 35 years and has become a firm believer in their necessity as part of the discovery and trial preparation process.

On this episode of Just Verdicts, host and med mal litigator Brendan Lupetin, is joined by Attorney Mark Schultz, founder of Keystone Focus Trial Consulting. After four decades of law practice, Mark began a trial consulting practice, organizing and conducting focus groups for lawyers, and providing strategic input in both discovery and trial preparation.

Mark reveals what sparked his interest in focus groups, shares pro-tips for formatting your focus groups, common pitfalls to avoid, issue spotting, and how to do concept focus groups to improve your chances of success.

Learn More and Connect

☑️ Mark Schultz | LinkedIn

☑️ Keystone Focus Trial Consulting | LinkedIn 

☑️ Schultz Law 

☑️ Brendan Lupetin | LinkedIn

☑️ Lupetin & Unatin, LLC

☑️ Connect: Facebook | LinkedIn | YouTube

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Episode Preview

  • Mark’s first exposure to focus groups
  • Focus group formats
  • Process for recruiting prospective focus groupers
  • In-person vs. Zoom focus groups
  • Biggest focus group mistakes attorneys make
  • Consulting with Mark on focus groups

Connect with Mark and his paralegal Tricia at

Ready to refer or collaborate on med mal, medical negligence, and catastrophic injury cases? Visit our attorney referral page at We handle cases in Pennsylvania and across the United States.




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