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Hiring Our Marketing Team: The Good, the Bad, and the Ugly
Episode 1426th April 2022 • Demand Gen U •
00:00:00 00:42:46

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Hiring is anything but a simple process. It’s a delicate balance of finding the right candidates, trawling through resumes, and marketing your brand to attract the best talent.

Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, have managed their fair share of hiring processes. In this episode, they talk about the challenges of hiring, compare different processes, and explore the idea of marketing your brand to attract the best of the best.

Find out:

  • How to attract the best candidates through branding
  • What to look out for that you won’t see on a resume
  • The biggest challenges and common recruitment mistakes

Tune in to the full session to hear about the best (and worst) ways to hire a marketing team.

0:00 – 0:17 Introduction

0:17 – 5:57 Why you should start thinking about what roles you need first

5:57 – 9:26 Why you need to sell a role to get the best talent

9:26 – 13:42 How to market your brand towards candidates

13:42 – 14:32 Write to candidates like you’re writing a cold marketing email

14:33 – 17:23 How to find the right candidates and look beyond resumes

17:24 – 19:41 Why personal branding is more important than resumes

19:41 – 29:46 How to find an interview process that works

29:46 – 35:08 How to track outbound marketing efforts when recruiting

35:08 – 38:32 Experimenting to find what works (and what doesn’t)

38:32 – 41:29 The biggest mistakes to avoid in the hiring process

41:29 – 42:47 Outro