Hiring is anything but a simple process. It’s a delicate balance of finding the right candidates, trawling through resumes, and marketing your brand to attract the best talent.
Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, have managed their fair share of hiring processes. In this episode, they talk about the challenges of hiring, compare different processes, and explore the idea of marketing your brand to attract the best of the best.
How to attract the best candidates through branding
What to look out for that you won’t see on a resume
The biggest challenges and common recruitment mistakes
Tune in to the full session to hear about the best (and worst) ways to hire a marketing team.
0:00 – 0:17 Introduction
0:17 – 5:57 Why you should start thinking about what roles you need first
5:57 – 9:26 Why you need to sell a role to get the best talent
9:26 – 13:42 How to market your brand towards candidates
13:42 – 14:32 Write to candidates like you’re writing a cold marketing email
14:33 – 17:23 How to find the right candidates and look beyond resumes
17:24 – 19:41 Why personal branding is more important than resumes
19:41 – 29:46 How to find an interview process that works
29:46 – 35:08 How to track outbound marketing efforts when recruiting
35:08 – 38:32 Experimenting to find what works (and what doesn’t)
38:32 – 41:29 The biggest mistakes to avoid in the hiring process