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Pamela Brooks-Richards on how to build goals that motivate change instead of causing shame (Ep 122)
Episode 12226th January 2023 • Remarkable Leadership Lessons • Denise Cooper
00:00:00 00:35:49

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Do you know how to build goals that motivate instead of shame?

As we start the new year, we've been talking about the importance of gratitude when it comes to setting goals for 2023. Goal-setting can often have an unfortunate effect on people, with many developing habits of setting unrealistic goals and spiraling into feelings of shame when they don't achieve them.

In this episode, Pamela Brooks-Richards talks about the importance of leading with joy and integrity to create a more grateful space for ourselves and those around us. When we operate from a place of integrity, we strengthen our self-esteem and resolve (plus, we get a pretty sweet dopamine rush in the process!)

If you are looking for ways of allowing your values to guide your actions and goal-setting, this is the episode for you. By incorporating these practices into our daily lives, we can build the habits necessary to achieve our goals and live a life of integrity and purpose.


  • What’s your superpower? [03:51]
  • What is the importance of gratitude when it comes to setting goals in 2023? [04:14]
  • ​​Why are values more important than goals when it comes to New Years' Resolutions? [13:44]




Pam is known for her passion for people and facilitating positive change for anyone in need with an open mind.  She enjoys being an executive coach and helping people discover their strengths to make life transformations. Pam has helped design and run several leadership programs at ASU and continues to help organizations with executive staffing and teambuilding.  She appreciates her many opportunities to work with others and being a part of their discovery process, including running Brené Brown’s Dare to Lead™ program as a Certified Facilitator and running Conversational Intelligence™ by Judith Glaser.

Pam's passion for performance grew throughout her athletic career and playing volleyball for the University of Washington.  She studied organizational and interpersonal development in her first masters and counseling in her second.   She uses her assessment tools and understanding of people to create workshops and experiences that can create transformational performance breakthroughs for both individuals and teams. She loves all the work coming out of neuroscience today and what actually leads to better performers and what helps us enjoy life to the fullest.

She has presented to large groups, such as the Philip 66 – International Conference and Baxter Asia Pacific's International Strategic Thinking Workshop in Shanghai. She has facilitated large groups in Dare to Lead ™ and been a part of the smaller conferences such as BADD, 101 Black Women's Coalition, and ASU's Commission on the Status of Women and is a Master SPARK facilitator for ASU.

 In her spare time, she loves to riding her bike, hiking, sailing and even playing a bit of golf now with her husband