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The Path to Entrepreneurial Liberation with Chad Harward
Episode 17118th January 2024 • Freedom Nation Podcast • Jeff Kikel
00:00:00 00:41:44

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Today's episode promises an insightful conversation with the remarkable Chad Harward. Chad's story unfolds as he navigates unexpected career turns, from receiving top performance awards to being laid off, prompting a reevaluation of security and fulfillment. From his corporate roots to the dynamic landscape of entrepreneurship, his journey encapsulates resilience, adaptation, and the pursuit of genuine freedom.

Listen as we take a deep dive into the transformative Freedom Day method. This six-step approach touches on key aspects like marketing, sales, customer experience, productivity, systems, and finance. We unravel the intricate link between emotional readiness and business success, dissect the changing landscape of ownership across generations, and emphasize the essential connection between personal fulfillment and financial prosperity. Join us for a dynamic conversation that not only reshapes the entrepreneurial narrative but also guides you on the path to genuine freedom in business.

About the Guest:

Chad Harward is a business coach and consultant who helps entrepreneurs build successful and fulfilling businesses on their own terms. After feeling unfulfilled in the corporate world, Chad began following his passion and started his own advertising agency, Pinpoint Management. He now specializes in helping entrepreneurs maximize their potential, increase profitability, and design businesses aligned with their purpose. Chad is committed to sharing his proven business strategies to help others live their dream.

https://www.facebook.com/pinpointmgmt

https://ppmanagement.com/


Fast Five Questions

  1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? "I would focus on my my two most valuable resources. One is me, my experience and my talents. Second is my time. Then I would leverage that into maximizing relationships"
  2. What is the biggest mistake that you have made in business? "I skipped over the dirty middle of my business. It only took me 15 years, to do what I actually console, and that was to replace myself"
  3. What is a book that you would recommend? "Profit First by Mike Michalowicz"
  4. What is a tool that you use everyday that you would recommend? "Voxer"
  5. What is your definition of freedom? "You can be 100%, where you are all the time.., you choose to not because you have to"


About Jeff: 

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/

Connect with Jeff:

Instagram: https://www.instagram.com/freedomnationpodcast/

Twitter: https://twitter.com/JeffKikel

LinkedIn: https://www.linkedin.com/in/jeffkikel/


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Transcripts

Speaker:

FN Intro/Outro: Welcome to the Freedom Nation podcast with Jeff Kikel. On this show, Jeff shares his expertise in financial and retirement planning from a different perspective. Planning for Your Freedom Day, which is the first day that you wake up and have enough income or assets and do not have to go to work that day. Learn how to calculate what you need, how to generate income sources, and listen to interviews from others who have done it themselves, get ready to experience your own Freedom Day.

Jeff Kikel:

Hello, Freedom Nation. It's Jeff here once again with another freedom nation podcast. And on today's show, I have Chad Harward Chad is someone who started off as a cubicle warrior, kind of like a lot of us did, went off, started his own business and then realized that he had painted himself into a beautiful corner and needed to do something different. And what he did was he adapted his business, and then went along to help his clients adapt their business is very similar. So Chad, welcome to the show. But

Chad Harward:

Thanks, Jeff. So good to be here. Thanks for the opportunity.

Jeff Kikel:

Glad to have you on I'm really looking forward. So let's get going and start with your story. So tell us kind of how you got to where you are today?

Chad Harward:

Yes, well, I'm sure I'm the only one that can relate to this experience. But I'll give you my blueprint started out as a college student, I love business. And the script was get a degree, go get a corporate job, I checked all those boxes, finished my degree in business administration and marketing, went and got a C level marketing director position with a software company and state was there for a couple of years, there were a couple things that were what I call curveballs or things that I did not nobody gave me this fine print in that script in college. So is this were twofold. One was, I did a good job at what I did. And in fact, I got the top performance award while I was at my at my corporate position. And as a reward for that the next month I was laid off. And none of that. None of that lines up like wait a minutes

Jeff Kikel:

Yeah, so somehow you weren't counting on that part.

Chad Harward:

What? Nobody told me this, that a best A plus B did not equal c it equals layoff. And I realized, wow, I don't like how that felt I didn't see that coming, I had no reason to believe. And I felt like I did everything in my control to have it go the opposite way. And that's when I realized, okay, security is not security the way I was told on the other extreme, the other thing that nobody told me about was while I was in this position in my cubicle office, I realized something was not right. And it was more of an emotional piece where I was asked to do a certain number of things that fit within a box. And as long as you do those things, that's all we need you to do. And what I realized is I had a lot more than that to offer and there was a lot more things I planned on doing with my career and my position even just from my degree that I knew was not not only not being exercised but not even being required. And therefore I was that was a gap that was like wait, when am I when is that ever going to happen? Am I going to lose that ability? I've got so much more to offer and give so because of that once I knew wait so this is it this is as good as it's gonna get every salad have a clock and I would watch my clock that second hand go around and go on up never getting that that second bag there's another minute there's another hour gone knowing this is not me I just I felt like a square peg in a round hole which also surprised me right because I did I was where I had wanted to be where I was told to go on you know in in just pay terms and checking those boxes probably better than average situation. But I was progressively getting less and less happy less and less fulfilled doing things could I because I had to do them not because I wanted to do and eventually it really came down to I'm just doing this for that check on the fifth and the 20th

Jeff Kikel:

Yeah, it's amazing when they when you say you stay within the box and they put you into a little box. You literally don't go outside

Chad Harward:

A small box and just when you think oh this is a smallest this box is gonna get it becomes a Eating, doesn't it? It's so small. And so whether it was a blessing or a curse or just universe intervention, knowing that as unhappy as I was, I was probably going to do the responsible thing, and just keep surviving my job for the fifth and the 20th. Check. The intervention was, you know what, you know, this isn't your path. Let me help you along your way. And that looked like a layoff. In the moment, I thought, Oh, my world's over. Like, there's no no check coming anymore. No security, no predictability. But what I did realize in that moment is while I was unfulfilled after hours, from five till midnight, I actually did what I really enjoyed, and what really fired me up. And that was put doing my doing my consulting business, my advertising agency, and going and working with business owners putting campaigns together, and doing my own business my way. And I had control of my value of what I was worth, I had control of my time. And most importantly, because I did learn that it comes emotional. First, the emotional payoff has to show off before the financial, and then you don't have to worry about the financial part. But if it's just about the money, I'd already been down that road. If the emotional piece of deposits aren't being made, it's a it's a, it's a predictable path to win. Either I'm quitting, or I'm burning out or both. And, yeah, well,

Jeff Kikel:

I mean, you know, and I think at this point, I think one of the important things that we teach through the Freedom Day method you are doing, you found something one that you had a passion about. In two, you were doing this on the side. And you know, most people will tell you, Oh, I don't have any time. I don't have any time to do this. But it's amazing when you enjoy what you're doing. And you could make some money doing it. It's amazing how you can find time between five and nine, every day to do us. And really, truly, you probably get more enjoyment out of those four hours than you are getting out of the eight hours. Going to work every day.

Chad Harward:

Yeah, exactly. Great point. That reminds me of a quote by Simon Sinek that I love. He says when the why is big enough to how takes care of itself. And you'll find the time you find the money. And in fact, that whole check I was hanging on to with the death grip, which only took me about three months to more than double that paycheck. And I realized, wow, I should have just done this a long time ago. And I'll tell you, I, you know, Jeff, I think our most valuable asset that we have is our time. Yeah, because you can create anything with time, you can create more money with time, you could create make a bigger difference with time. And it's the most valuable because you can't go borrow more, we can't relive the minutes we use. It's like whatever we got, we've all got the same amount in a 24 hour day. But even more importantly, we don't know how much longterm time we get. I've had lots of clients that unfortunately, their time ran out a lot long before you know that, you know, the paperwork said or what the average was, we just don't know. And therefore, it makes how we use our time, all the more vital to making the most of it, whatever that is. And that's what I love about business is it will give you a great vehicle to be everything you are and contribute and make the biggest difference. With whatever time we've got, you make a bigger you can make a bigger return than if I'm just trading time for the next paycheck. And this is by the way not to say you know, it's bad if you if you're fulfilled in a job that to me, that's, that's awesome. But if you know that's not you, and you know your path is and it's funny how this shows up personally when you're in relationships that aren't forward moving or have served their purpose. My experience is the longer I stay on a path once I have that epiphany that Wait, this is officially no longer my highest serving path. Any minute I spend in in in that path moving forward only makes all the things worse. I don't know if you can relate with that.

Jeff Kikel:

Yeah, no, I totally agree. And I you know, I look at it from the you know, when you were talking about that of well, you know, some people may be fulfilled or what they do, you know, I mean, I'm a big believer, though, you know, what, create enough passive income that you don't have to work really hard at that. You reach the point where okay, I can either quit or I can stay. And I've had as many people that I've coached over the years that I've stayed in their job, but it's just way the heck easier to get up in the morning and no, I didn't really have to go to work today. I went to work I wanted to You and I enjoy what I do. And I'm fulfilled by that, you know, and some people are like I hate vehemently hate my job. Okay, that's just killing you a little bit every day. So fix that problem, fix the income problem, and then go do something that makes you happy. I mean, go volunteer your time, if you didn't have to worry about money. What would you do? At that? Yeah, you know, and then go from there. So yeah, I didn't want to go too down too far down that path. But I think we're kind of going around the same thing. And we've kind of had very similar experiences. I mean, I, you know, and I think sometimes you, you won't make that decision had worked been. Okay. You know, yeah, you kept going. But that thing happened in life. And I'm completely convinced God has a sense of humor sometimes. And if you don't take the step that he plans for you, he just kind of whacks you with, well, here's a layoff. Take that, yeah, take that one and see what you can do with it. Right?

Chad Harward:

Exactly. Yeah, I love it. i By the way, I love your podcast, I love what you're about. Because I think this freedom more than it's always been vital. I honestly, I don't know, if you've experienced this, as I talk to business owners around the world around, you know, in the nation, there has never been a higher priority and awareness of business owners and people in general, for the freedom level, the ability to enjoy their life beyond the paycheck. And they're desperate for that more than an urgent about it I, you know, I'm a big believer are our business model as far as our return on investment, and what what we measure our results to our clients by is all about creating freedom, freedom in the form of time, freedom, that the the owner gets to keep more and more of their own time to spend however they want. And money, freedom, time and money freedom are the only two reasons to go through the stress and the work that it takes to own a business versus, you know, having a job. But I get to control my time and I get to deep decide what my value is and write my own paycheck, then the neck the evolution, though, is also while you do that, that my definition of freedom is you can be 100%, where you are all the time meaning when you're at work, you want to be there, when you're working your business, you want to be there, there's no one else you'd rather be you love it, you thrive on it. Everybody feels that your customers, your team. And when you get when you get on vacation, you're also there 100% You're able to unplug mentally, physically, emotionally from your business, and truly be with your family, with your spouse, with your kids doing whatever you're doing. And so both sides thrive. And unfortunately, most of the time when I bring this up with, with most business owners I taught you it's the opposite. It's when I when I'm on vacation, I'm really not because I'm I'm on the phone constantly until I can't talk to anybody else, then I'm still not on vacation because mentally I'm thinking who didn't I talk to? What fires didn't I poke put out then when I finally get back to work? All I can think about is I wonder if I hope someday I wonder if someday I could go on a vacation. And then we've already established if you ever get there, you're still going to be at work anyway. So you're never either place. And I think that's that's not how owning a business should work. But there's plenty of demonstrating lady to have the life they want to Yeah, and

Jeff Kikel:

I go back. It's funny. I'm finishing up the the retirement trap book, which is a book I've been working on for a while and I just made it a note in one of the chapters talking about I mean, the most impactful book in my life was the Cashflow Quadrant. Robert Kiyosaki, yeah, I get in my brain, I go back to that four quadrants, you know, you're either an employee, you're self employed, so you seem like you're a business owner. But if you stop working any given day, you don't make more income, it goes away, or you're a business owner or an investor. And, you know, I think of that every time I look at anything in my life now, and I mean, this was after years of, you know, running myself down that path. Everything goes to the filter today to say, hey, how do I stay on the right hand side of that Cashflow Quadrant? How do I stay either a business owner or an investor? I don't I do not ever go to the left side anymore by what worked for anybody, and I'm not going to do the self employed route. And yeah, so I think it's it's the clients I work with, and I think it's a real interesting generational thing too. In the in the part of my practice, where I work with business owners and do exits strategy planning. You know, I think one of the biggest challenges is we've got a lot of businesses that are owned by people that are in the baby boom generation, you know, and the baby boom generation was the one who taught you and I get up, go to work, you know, get a good education, get up, go to work, work hard every day, you know, you need to be in control of your business and everything that's going on. And the challenge is, those guys are all getting a little bit older. And they're getting to the point where they're trying to sell their businesses and the generations coming behind them. My generation, generation X, the millennials, and the Jen's ears are looking at life and going, I don't want to buy a business that I have to do all this work, I don't want to buy a job, I want to buy a business that is running. And I think the baby boomers are starting to come to a reality check that we got to do something different. And part of that is that extraction, you know, making yourself irrelevant in your business.

Chad Harward:

Yes, 100%. That whole growth and scaling model we've, we've, as we built our business and identified, you know, the six core areas of you know, business development, that one has to be the backbone of everything you do at some point you whether you choose it or it chooses you, you're going to have to work yourself out of the business. And the crazy thing is, that's also where all the value of the business is, is my ability to duplicate myself. Too many times we get, we get enamored by, oh, look at this widget, look at this cool secret sauce that I've created. And we cling on to that because it's crazy. Jeff, I've even seen people get emotionally attached to it, it actually hope backs them up. I don't know if you've seen this, where emotionally they struggle, even when they get the opportunity to move on from their business because their identity is so wrapped up in what they've created and built, that I'm the guy or I'm the girl a yo the woman to to figure this out. I don't know who I'd be if I don't have it. That's correct, then from a just an equity standpoint, if you're an investor, not you're, you're not the you're not the asset, you're the liability in that case, because that investor knows, when you walk out that door, there's nothing left here because it's all leaving with you. And we've got to be able to be proud of what we've got. I've actually had a lot of this in heavy doses this year, because we've, we've tripled our business this year, but it has required me to take a bigger step than I ever imagined. It's one of those experiential lessons, you just don't know until you get there. Like, wow, I this is what they're talking about people that are, you know, have moved up that chain, like, Oh, this is a big test for me to actually let go and let somebody else do it. Even if they might do a different or not quite as good. In the end, if I hold on to what I got, it's like then the other end of that stick is and then you're in a job with your name on it. That's correct. If you can duplicate yourself, duplicate your brand, your experience, not only do you win, because you now are not in the middle of it. But now it becomes valuable. Now you can now somebody wants to buy that because it's a solution rather than somebody's great idea that they're keeping them to themselves,

Jeff Kikel:

creating that framework and systems. I mean, that's that's what your job is, as a business owner is not to sell stuff. It is to create systems and frameworks and structure so that you can teach that to other people. And then once you teach that other people, then yeah, they might, they're gonna put their own little stink on it, that's okay. As long as they're staying within your framework that okay, the you know, it's the six things that we do, okay, this is how we do it. Now, you might do it slightly different, that's fine, whatever. But as long as we get to the same result in the end, that we're producing a predictable result, then you actually have something you can sell. Yes, not, Hey, Jeff can work 90 hours a week? Well, great. I mean, nobody's gonna buy my business because, you know, they're going to have to deal with working 90 hours a week and they don't want it.

Chad Harward:

Exactly, yeah, that's 100%. And you can probably relate with this. Another thing that was a surprise to me as I was evolving in my business was my first realization that okay, I need to duplicate myself, I need to move on, beyond me doing all of it. But I'm a consultant. And my paradigm was, wait, I'm gonna get up and do a training, which is what I do, and then people come up to me, Hey, I want to work with you. And at first, I was like, oh, man, that was like a big shot to my ego. It's like, oh, this is fantastic. And so you know, I get to a whopping eight to 10 people that can actually help you know, over the course of a year are like, wait, I want to I've got a bigger why I want to help as many people as I can. The only wait for me to do that as someone else has got to be part of this. My paradigm was, but they're buying me they're buying, they're never gonna like say yes. If I say well, yes, I got a proven system and a process, but someone else will actually work with you. My belief was they're not going to go for that. Well, not only did they go for it, they're actually my, my theory was, Well, nobody's gonna be able to take care of them as good as I could. A partner, we tripled that year. We don't have people we out triple in the amount our revenue. But most importantly, they truly are getting taken better than my best day doing it myself, he brought so much more to the table and just built, it wasn't even like, doing away with what I had he built on my base that I needed, and then made it even better. And that created a whole new paradigm for me. Yeah.

Jeff Kikel:

And then you can hire other people that can be consultants using your system at that point. Let's talk a little bit about that. Let's talk about the system that you use. He said something about six steps. So yeah, through that.

Chad Harward:

Yes. As we, when I started out as an advertising agency, what I learned was everybody's belief, least for the ones I've worked with. And this is common for that mid to small size level. But I see it even in multimillion dollar levels where the theory is if we get the phone to ring, then it will it will solve everything. We just need more more cells, more cells. And yes, that's part a vital part of a business. But what we found out as I create leads for them, we create, you know, build ad leads off a $10,000 campaign of people saying, Hey, I'm ready to come out. This was before Internet where people had to drive to you. And actually, you know, you know, it was a phone call. And it's like, man, if they're gonna make the effort to drive to you for a remote. That's as good as a done deal. All you got to do is show up and the then they'd say, Yeah, well, I'll get to that in two weeks, because we're already booked two weeks out. And I'm thinking, we don't have a marketing problem. Here. We have other problems. We're not even addressing scalability and production, and how do we manage to grow? So the very thing that I say I want, which is more business, I'm not anywhere near prepared to have any more than what I'm currently structured at. And so therefore, I changed my business model to not just marketing, but it's like, we need to have sales, sales processes, what do we say? Who do we say yes to? And why? Who do we say no to? And why? What's the customer experience? How are we tracking those things? Productivity? How do I manage my people in a accountable measurable way and benchmarking them? So I get maximum return on my overhead of Payroll Expense? How do we grow and scale beyond me? How do we build the you know, systems processes, so at some point, sooner or later, I don't need to be the guy in the middle, or what I call oz behind the curtain, flipping all the switches. And to your point, as long as I'm here, everything works great, but the minute I walk away, it'll all just fall like a house of cards. Sure. So and then probably the biggest one is finance. It's like the hub of the will. And I've got to know my math not only know the numbers of how am i What's my cash flow, what's my burn rate, what's my breakeven points, that factors into how I CRO how I price, how I bid. And all of that should tie to an exit plan, which I know you're very familiar with. It's like, what do I want? What What's that number that would give me that point B lifestyle, and what I want next, and then I just reverse engineer that, as long as I'm watching my numbers, plug that into SOP, standard operating procedures, then I can predictably just like a GPS tracking my, you know, destination for me to a 10th of a mile into the minute, businesses can traject just that that clear. And that predictable too often, I can know within two minutes of a business's in in that space, or in the reactive space which is well we're just trying to make as much money as we can we let's get as many jobs as we can and hopefully in the end we're gonna have enough leftover that I can retire that's about as good as they can give me and GPS is don't work like that in business or reality. They need specific destinations and then it will track and give you corrections along the way if we need to make an adjustment here or there. Then I just need to follow the information and and act and execute on point and you know when it's telling me then it works very predictable. A lot of people say we should I had a crystal ball? Well, we do, we've got our financials, and what we do with making decisions along the way based on what the financials are telling us. But too many times we shoot from the hip with the money with the numbers, we don't manage that way. And the bigger problem is just like, you know, I say you've, we've all got our own buses, and you're driving the bus, you've got two jobs as the bus driver to know where it's going and something on the front of his rolling ahead and why we're going there. And then second is to make sure the bus arrives. And too many times I just drive the bus do as much as we can, hopefully I don't run out of gas before I get where I want to go, which is still undetermined. And not surprisingly, most of a lot of business owners I talked to say, man, we got a good thing going here. But frankly, year after year, we're in the same place almost to the dollar in profit in revenue where a $3 million company, we cannot get past that point. Well, it just means that we built a $3 million model unless we do something shifts, you know, significantly different. We're always gonna be a $3 million model. And so it requires what got me here won't get me there, I need to decide, okay, what's our next evolution?

Jeff Kikel:

Yeah, and, you know, like I said, and I see the same thing from that exit planning part of it, it's just, you know, you have to kind of break them from that cycle and say, Okay, well, what is it that you want? And where do you want to go with this? And All right, well, the reality is, we keep doing the same thing. You know, it's the definition of insanity. If you expect a different results, you're not going to get it. But yeah, it's the financials, I totally agree are the, I mean, that is the hub of everything, I just did a podcast this afternoon, and Exit Planning podcast, we were talking about that, you know, it's the first thing that everybody looks at, it's the first thing you got to know. And if you don't have that under control, you're never gonna get the rest of it under control.

Chad Harward:

Yep, 100%, there's two parts. The strategic is what we've talked about, there's no emotional part to the we do a lot of work with, with people, which is really connecting with what's holding you back from an emotional belief standpoint, systems because everything happens emotional before it shows up physically. And that goes to business as well. I've got to get past my paradigms or beliefs about how big I can be about my roles. Some of it's just, you know, fear base, there's a lot of emotion flying around right now, in this day and age of running a business lots of pressures that way. And that's another thing that we do as well as build scaffolding help business owners get their fine emotional legs under them. So then it they have the ability and the the horsepower to and the will to move the next, you know, strategy in place, and do those things that they need to do? Well, and

Jeff Kikel:

I think towards the end, too, as they exit, you know, you kind of alluded to this a little while ago, that that business owner that gets kind of to the end and then realizes oh my god, what am I going to do, I'm losing my baby yet, you know, I'm losing identity and all that. I mean, I've seen more deals fall apart at that stage, than at any other stage in the process, you know, everything could be going perfectly towards the end. And then that business owner just sabotages the process. Because, you know, God forbid, somebody else is going to take your baby, and you know, walk them down the left side of the street instead of the right, you know, because you always walked him down the right side, and that was it. And now you're gonna start, they're going to start walking them down the left side, oh, my god, I can't handle that. And now I'm going to dry you know, and a lot of times, it's, you know, a business owner that their spouse is like, either you're going to sell this business, or we're going to get a divorce. And so they're literally going out dragging their nails on the walls going out if they don't really want to, but they're being forced to. Yeah, I think the more that emotional side is kind of taken care of, we do that through a bucket list, you know, we start getting them thinking about what you know, what are those things that you want to do before you die, and let's start putting those on a list and let's start doing some of those it's do something that you really love. Now you've got the money you've got the time because you're a business owner, and we're not going to we're not going to pick up the phone and call you're just going to go do this and be intentional about something and it's amazing. It's funny when we start talking and it's like well you know probably be seven eight years before I retire or you know, before I exit from the business and then I get them doing that and then it's like well can I do this next month? You know, could we can we exit out of this thing? Okay, whoa, you got it. Gotta follow a plan here hos we got it. But yeah, I mean, it's it's more emotional than the the business side of it a lot of times,

Chad Harward:

But yes, absolutely. 100% it. It It is important that emotional planning is just as important as the financial planning because to your point, yeah, that emotional stuff. It's, it's crazy. It'll sabotage all the other things upfront.

Jeff Kikel:

Well, let's transition now to the Fast Five questions. I bought that. Yes.

Chad Harward:

All right. Great questions. By the way, I love them. Good.

Jeff Kikel:

All right. So here we go. We're gonna start off with you wake up in the morning business is gone. You have 500 bucks in your pocket a laptop computer a place to live food and clothing? What do you do? First?

Chad Harward:

Great question. So I would focus on my my two most valuable resources. One is me, and my experience and my, my talents. Second is my time. And then I would leverage that into maximizing relationships. So I would go out and start with the low hanging fruit, which is who what business relationships do I have that either a could be a potential client, or B could at least be a referring client, or possibly both, I would go meet them as, and I do this, like rapid fire, you know, set crazy numbers of 50 a day, whatever that took based on how fast I needed to generate, you know, revenue, and start making those trade relationship equity start finding out, and I don't go in and just sell them. I just I asked them how it's going, what their needs are. And then whether I'm the solution, or I know people that would fulfill the solution, I find out I essentially put people together. And let me let me help you get what you want. This piece right here doesn't matter how much technology we have out there doesn't matter what economy we're in, this will never go away. People always have needs and things need be solved. And they don't care how it happens. I just cared that it happens. They want change either reduce stress, give me a better lifestyle. They're buying change. So how can I be a catalyst for change for them to create what they didn't think was possible, make it easier? So that's what I would do build from that. And then just based on my experience, I know if you put enough resources into that relationship building, the rest tends to take care of itself. eautiful

Jeff Kikel:

Love that answer. What's the biggest business mistake you've ever made? Well pick one,

Chad Harward:

I skipped over the dirty middle of my business. It only took me 15 years, Jeff to do what I actually console. And that was to replace myself. So that was my number one. If I could roll the clock back 20 years, I would take one year to do what I did. And then I would go hire my partner and our team. And get out of that me just doing everything phase. I wish I could get that time back I met I unitary graphs, like how many people could have saved could I have helped. In addition, during that time that I was, you know, the hero doing it all by myself getting really tired. That's what I would do that. That's my number one regret.

Jeff Kikel:

will love it. Love it. What's a good book that you'd recommend for our audience?

Unknown:

My first one is always Profit First by Mike McCalla wits. Yep, rate philosophy, one that we subscribe to when we're working on building financial models for our clients. When we get paid first, not last, we should be getting paid the most not the least as business owners. And he's 100%. Right? When we look at our profit as what's left over, there's never anything left over at the very best at the very best. It's a break even model where we'll spend to what we will spend to what we make. And so we take off the top first we manage our business off the difference.

Jeff Kikel:

Yep. I wholeheartedly recommend that book to any business owner. It is it. It was the book that saved my business when it was it was going downhill fast. But it was the one book that saved myself and it may save me from making a really dumb decision that would have sunk my business. Mike's Mike's a good friend actually got to know him. He he is one of the guys that if you know he, he's no BS if he puts his email address in the book and you email him he will email you back and he and I constantly kind of would jab at each other with stuff that I built a great relationship with him, you know, just just from just reaching out to him and saying, Hey, this is what I like or this is what I don't like, Well, I I would highly recommend book and all of his other books. I mean, he's Yes. whole library of just exceptional books that kind of help you at specific times in your life. Yes. What's a tool that you use in your business? This every day that you might recommend to our audience? Yes,

Chad Harward:

I would. One that has worked really well for our company is Voxer. I don't know if you're familiar with boxer. Yep. So those of us that have been around long enough to remember the walkie talkie days, and modern day walkie talkie model that use with your cell phone, but really great in creating groups to basic audio instruction, and even texting as well, that's really helped facilitate and streamline our communication and our company.

Jeff Kikel:

Yeah, works really well. They use it a lot in Australia, but I was working with some friends in Australia, and it was great. I mean, it's, it's weird, because you like you record something. And then you know, 20 minutes later, somebody responds back with a recording. And so it's kind of strange from that perspective. But it's a great way to, it's a funny way to do stuff. But I remember one of my friends in Australia, he's in the car, he's driving into Sydney, and there's apparently a big, I've never been there. But there's apparently a big kind of tunnel that comes into town. And all I remembered is him. He's talking to me on the Voxer. And somehow that phone slipped out of his hand. And it's all I hear is, okay, so mate, we're gonna do this. And then they all got up like that on the ground. And then it's dead silent. Now, like he either hit something or he dropped his phone. And so then like, you know, 20 minutes later, he came out of the tunnel, and I get this. Okay, sorry, I dropped my phone on the floor. And I couldn't reach it. From there. It's like, yeah, great tool. But I think the world of it, and it is fantastic, especially if you're working with people in different time zones, and everything else too.

Chad Harward:

Yes. 100%. Yeah. All right. Last

Jeff Kikel:

question. And you kind of answered this, but we're going to pull it all together into one. What is your definition of freedom?

Chad Harward:

Oh, yes. And it is twofold. One that we touched base that we talked about earlier, which is you can be 100% whether you are all the time, this includes if you force yourself away from business, and you're at your, you know, son or daughter's, you know, soccer game or concert, you know, you you're not thinking about work, when you go home at five o'clock, you're literally home at five o'clock, you can be 100%, and all those places, and then it's amazing your relationships flourish, your business flourishes, because you get unplugged time, it's why, you know, fortune 500 companies, you know, they'll spend billions of dollars a year paying people not to come to work, because the return on that emotionally, financially is, you know, pennies on the dollar to because they're fulfilled there, they get some downtime, we need downtime. So, and you also may be excited every day want to be at your business, not dreading being there. And because that repels abundance, it repels business when when we don't want to be in our business. The other piece of that I will add is that you work if you work you you're working, because you choose to not because you have to, and which is one largely driven by the time and money freedom, I built systems and processes, so I don't have to be part of the solution. And financially, I'm making more money doing less and less work, which money's just a vehicle, right? It just creates the opportunities for us to be a philanthropist to make a bigger difference to have the lifestyle, I want any number of little things. The money is just the vehicle to do that. That's our ticket to that life. And therefore, if those things are covered, then I choose to Well, I still want to do a job here. They're perfect. That's great, provided that you're 100% are opting in because that that's what I want to do, but not because I have to do it or we're going to suffer in some other areas. And so that's the other element of freedom. I think that's important.

Jeff Kikel:

I love it. Love it. Great answer. That's fantastic. Answer the question. Well, Chad, thank you so much for being on the show. I truly appreciate it wonderful information. If somebody wants to learn more about you get in contact with you what's the best way?

Chad Harward:

Awesome two easy ways. Our website is p p management.com. We've got videos, we've got all kinds of information, customer stories, you can learn all about us and how we work with people or tools, things like that. If you're somebody that likes to research, if you are someone like me that's like, follows my gut and just like fast track, say I know I just need to talk to somebody and bounce my ideas off. That's always the beginning of a great relationship for us, whether they're in our program or not, is what we call a Freedom Fast Track session. And you can book that with me directly at chat with pinpoint.com chats with pinpoint.com It'll pull Got my calendar, and just go in there and schedule some time. It's the next best. I've had business owners tell me all the time man, that Freedom Fast Track session was the pivot point for our business put us on a whole new upward trajectory I never would have found otherwise. So I would love to meet you happy to you know, if nothing else, be a therapist, a shoulder to cry on. But I probably can give you some good ideas and tools to

Jeff Kikel:

chat. You are awesome, man. Thank you so much. And folks reach out to him. I mean, he's, there's very few people that will just offer that up and say, hey, I'll have a conversation with you. So take advantage of it. If you're that business owner that's sitting there and kind of struggling with with business or it's just not clicking for you. You got somebody that can help you. So thanks a lot, Chad. appreciate having me on today. Thanks,

Chad Harward:

Jeff. Pleasure, anytime. And folks,

Jeff Kikel:

As always, make sure that wherever you're listening to this, that you hit that little subscribe button. And if you can give us an upvote give us a give us a five star rating give us a comment. So we know that you're out there because we want to get to know you. So thanks a lot. We will see you guys back here the very next time.

Jeff Kikel:

FN Intro/Outro: Thank you for listening to the Freedom Nation podcast. You can find us on Apple podcasts and all the major channels wherever you're listening. Please subscribe to the channel and leave a rating and review. If you have friends and family that could benefit from their own Freedom Day. Please share with them finally, join freedom nation by following us on Facebook, Instagram and Twitter.

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