Shownotes
Everyone keeps coming up to me like they're attending my business's funeral. "How are things?" And I'm standing there like... everything's actually great? My business keeps growing. But I get it. There's no shortage of people online saying digital products are dead, courses are dead, the whole thing is over.
Here's the thing: the market has changed. A lot. And if you have a digital product or course, you've probably felt it. Buyers are taking longer to make decisions, coming in with their guard up, asking more questions. But "harder" is not the same as "dead." After 10 years in this industry and $9M in digital product sales, I want to give you my honest take on what's actually happening, what's changed, and exactly what it takes to build and sell a digital product that still works in 2026 and beyond.
In this episode, you'll hear…
- Why buyer skepticism is at an all-time high and what actually caused it
- How the 2020-2021 online business boom (and AI) flooded the market with low-quality products
- The real reason information-only products are struggling, and what to do instead
- Six things your digital product must do to succeed in today's economy
- Why cold-audience funnels are suffering the most right now
- What "long game trust" actually looks like, and why it's your biggest competitive advantage
- The honest truth about how much work building a successful digital product takes
Click here to find the full show notes and transcript for this episode.
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