Digital and analog worlds collide! Again! Hear more great behind-the-scences stories from Cue Card Wally in Part 2, including commercials with Ryan Reynolds, writing jokes for Norm MacDonald and great interactions from the likes of Tom Cruise and Jon Hamm. Also learn more about how Wally built a multi-faceted cue card empire, for companies and direct to consumers. Don’t miss how Brian goes BIG for his Hopelessly Unattainable Guest.
Key topics & chapter markers
(00:21) Making guests comfortable
(02:13) Commercial with Ryan Reynolds
(05:05) A cue card empire
(07:14) Wally’s side hustle
(11:49) Being on camera
(16:53) Unpleasant guests
(17:57) Wally’s favorite SNL cast era
(19:03) Starting as a writer/Wally’s shot at sketch writing
(25:26) Life is like a box of Hopelessly Unattainable Guests
Background content
Connect with Brian and John on LinkedIn:
Hey, welcome back to snap decisions.
2
:This is part two of our
conversation with Wally Farrison.
3
:AKA cue card Wiley coming up.
4
:We're going to hear from Wally more
stories behind the scenes on the set
5
:of Saturday night live and Seth Myers.
6
:Here we go.
7
:John: You talked about making , some of
the guests and the hosts comfortable.
8
:Clearly that works because man,
reading about you and just listening
9
:to I don't want to promote another
podcast, but they're already number one.
10
:So what the hell, you know, the guys on
smart list, Jason Bateman and Sean Hayes
11
:and Will Arnett often reference you.
12
:And it's clear that some really
big talent of all stripes.
13
:just rely on you when they
come on that show and have
14
:developed a comfort with you.
15
:Obviously there's some experience there.
16
:There's some chemistry there to
what do you attribute your ability
17
:to kind of make those connections
and make them feel comfortable?
18
:Wally: It's, you know, I mean, I
guess doing it so long, I think, you
19
:know, one of your questions, which
was interesting, was how long did it
20
:take to get good at what what you did.
21
:So I was naturally really good at
holding the cards when I first started.
22
:I wasn't running anything.
23
:I was just a worker and within 3
years, the guy that was running it.
24
:Left and there were three or four people
that had four years more experience
25
:than me and they picked me to run
the show because I was the coolest
26
:under pressure and I could handle
those pressure situations, making snap
27
:decisions very quickly without panicking.
28
:Can we get the changes done in time?
29
:Can we only do these amount of changes?
30
:Something like that.
31
:It probably took me three years to
get comfortable running that show.
32
:Because I didn't trust anybody to do it
because now I'm, now I'm responsible.
33
:So I think you guys may be
in those situations where
34
:you're in charge and you're doing all
the work or you're doing supervising
35
:everything and you won't do it
something without being involved
36
:with it, and then you get comfortable
with your workers and you say, oh,
37
:they can do it, they're trained well,
and then I can relax a little bit.
38
:So it took me about three
years to get really good.
39
:And then when I got comfortable,
then I could make the hosts.
40
:Comfortable.
41
:I think just by showing, Hey, this
is where I'm going to be on Saturday.
42
:And there's going to be a set over here
and you want to run cards, you know, if
43
:it's a sketch that really hard, I'll come
in your dressing room and cards, anything
44
:they want to make the experience, better.
45
:So I had a good experience this summer.
46
:With Ryan Reynolds.
47
:I did a commercial.
48
:They hired me to do a commercial
with him in Toronto, and he didn't
49
:know I was coming so that their
director flew me out, put me up, flew
50
:me on first class was really nice.
51
:And I got on set, and he
walks by me doesn't see me.
52
:And, and then I see him talking to the
director and then he runs over to me
53
:and he was like, what the hell are you
doing here and I was like, I'm here.
54
:Brian: Okay.
55
:Wally: And he was like, Brian, the
director, told me they had cue cards
56
:and they, he was like, they told me,
he's like, you won't believe who we got.
57
:And he told me, and he's like,
when he said your name, he
58
:was like, I instantly relaxed.
59
:My body relaxed.
60
:I, I was, he's like, I was, I'm at ease
and I'm not worrying about anything
61
:for the rest of the shoot today.
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:It's just hearing my name made him relax
63
:and say, Oh, Oh, this is
going to be, this is great.
64
:So yeah, I guess I have that appeal
because I proved myself over the years,
65
:proving yourself and doing that right.
66
:But it was really nice to hear him say
that and instantly relaxing people.
67
:That's why I did cards for
Seth when Seth started.
68
:I was only working three days a
week, 21 weeks out of the year.
69
:I had a really nice,
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:nice life,
71
:Brian: good gig there,
72
:Wally: time on it.
73
:But when Seth started, I wanted him to
relax and not worry about cue cards.
74
:I wanted to worry about the writing.
75
:That's why I took on that.
76
:John: So, obviously you're
putting people at ease.
77
:Do you think you're, you've
done a bunch of writing?
78
:Do you think some of your writing
chops have helped you with, you
79
:know, timing and kind of being on
the same page with a performer?
80
:Wally: I think so.
81
:I think that's a really good,
that's a really good point.
82
:I grew up in comedy.
83
:My brother writes, my
brother writes comedy.
84
:My dad wanted to be a comedian.
85
:I really wanted to write comedy.
86
:I wanted to write funny movies.
87
:Yes, I think having a good sense of
humor helped me understand the sketch
88
:and maybe write it differently and, and,
you know, just, yeah, help them out.
89
:So yes, I think, I think that
having that sense of humor
90
:comes into play a lot, you know?
91
:Brian: So yeah, so when you're filming
both, both shows during a week, are
92
:you, are you going up and down 30 Rock,
like back and forth the whole time, or
93
:Wally: Thursday is the only day of
Seth tapes Monday through Thursday
94
:and SNL is Thursday, Friday, Saturday.
95
:So Monday, Tuesday, Wednesday, I'm
there from 2 to 5 nice cushy 3 hour
96
:day, you know, drive in our drive
home our Thursday is the tougher one
97
:where I have set that from 4 to 5.
98
:Well, SNL starts rehearsing at three.
99
:And the studios are right next
to each other on the same floor.
100
:So I'm just so it's really easy.
101
:So I'm just going back and forth wherever,
you know, Seth gets the preference
102
:because they're taping that day and I
said, well, it's just rehearsal, but
103
:I'm going in there and if it's a host,
I haven't met, I try to go talk to them
104
:and say, Hey, this is, I'm doing Seth.
105
:I'll be here, you know,
out in an hour or two.
106
:And they're like, okay, fine.
107
:You know, go ahead.
108
:The ones that are nervous would
be like, Oh, you're coming back.
109
:I say, yeah, I'll be back.
110
:I'm just.
111
:So yeah, it's a little bit of juggling
on thursday, but then friday I'm
112
:there all day and saturday there.
113
:I'm all day doing, you know, doing stuff
when amber, I don't know, amber ruffin,
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:if you guys ever watched that show,
that used to take friday mornings, a
115
:rehearsal would start friday morning.
116
:So that was a tougher one.
117
:I have to be in at like 8 30,
which I hate mornings being 30.
118
:We tape at one and then we finished
around three and then I'd have to
119
:go over and press it down rehearsal.
120
:So it was a long,
121
:it was a lot.
122
:Brian: a long day.
123
:Wally: It was between two
shows on Thursday, two shows
124
:on Friday, and then Saturday.
125
:Yeah, it was long, but she's
not taping any shows right
126
:now, right now, so it's good.
127
:Brian: And then you, so you, you, you
mentioned around Reynolds special,
128
:you do pick up occasional things
here and there too, just to kind
129
:of stay busy in the off season, I
130
:Wally: Well, yeah, I mean, when
the strike was going, I was a
131
:commercial, so I could still do that.
132
:I mean, I used to do that a lot when I was
first starting out or when I was starting
133
:out with my company and I was younger
and I was like, yeah, they, I'm the only
134
:cue card company in town, basically.
135
:So if someone comes to town and
they need cue cards, they're
136
:thinking about getting cue cards.
137
:They have to come to me.
138
:So I get, you know, I would get a
lot of offers like, yeah, in the
139
:summer when I was off, I was off in
the summer when there was no Seth.
140
:And yeah, I'd get like, we do the parade.
141
:We do the Macy's parade.
142
:We, we do shows
143
:on New Year's Eve.
144
:We were in the, in Times Square.
145
:We don't do them anymore.
146
:We did the ones in Miami this lately.
147
:Cause Lauren produces
the one, the Miley Cyrus
148
:ones with Lauren produced those.
149
:So I did those.
150
:Yeah.
151
:It's things like that, you know
152
:John: So my big takeaway from all
that is that there's a, there's a cue
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:card cartel that you're in charge of.
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:Wally: pretty much
155
:John: No, no one else
can come in and do it.
156
:Huh?
157
:Wally: I mean, they could try, but
I own all the cue card workers.
158
:So, you know, good luck, good luck with
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:that.
160
:It was like,
161
:John: you, you've got a full staff, right?
162
:You've got a full staff
at any time doing a bunch
163
:Wally: got 15 15 workers, 15 people,
guys and girls working for me.
164
:And yeah, I mean, it's just
it's something that, again, I
165
:didn't set out to have a company.
166
:It's just something that
turned into this opportunity.
167
:And I was really good at it.
168
:And know, it's my career now, you
know, it's what I'm known for.
169
:Brian: that.
170
:I love that.
171
:Cause you, you just, never know
where, where life's going to take you.
172
:And here you are.
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:Yeah.
174
:Wally: I know people like this, people,
I tell them what I do, like that's a job.
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:That's a thing.
176
:It's
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:John: It's not just a
job, it's a whole business
178
:Wally: I say it's the, I, I say it's
the, it's the, I have the card company
179
:in the, in the, in the world, in
the, in the country, because cue card
180
:company in the country and people
are like, well, you couldn't say
181
:the world because there's not really
big cue card companies in the world.
182
:And I was like, yeah, that seems, even
for my ego, that seems really hard.
183
:I'm not going to,
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:John: we'll say it for you.
185
:Wally: you guys can say it.
186
:John: Maybe, we'll redo the intro and
introduce you as the world's, running
187
:the world's largest cue card company.
188
:You also run a side business,
a cue card business.
189
:So Brian mentioned this, that
during, during COVID, you started
190
:selling cue cards directly
191
:Wally: Yeah.
192
:personalized cue cards.
193
:Now, these are, there's a two really
good snap decisions in this story.
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:And it's not ones that I made.
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:It's one that my business wife
made that you guys know, Deborah
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:Feresten, a year before that 2019.
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:Brian: Brilliant, brilliant woman.
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:John: Brilliant
199
:Wally: up with this idea.
200
:I had the idea to do personalized
cue cards for people.
201
:I can't, I was thinking about it one
night and I remember walking into the
202
:kitchen and she was, she was sitting
doing something, probably work.
203
:And I told her, I go, I get this
idea for this, for this company.
204
:What do you think?
205
:And I told her the idea and within
three seconds, she said, nope.
206
:Nope, not the time for it.
207
:It's not going to work.
208
:You know, you'll go away.
209
:It was like that.
210
:I swear it was that quick.
211
:And I, and whether it was, I don't
know what she based her decision
212
:on probably based it on that.
213
:I was already working a
lot, and she knows me.
214
:I don't like to do work.
215
:She made she made me that was part
of the decision whatever it was,
216
:it was, it was quick and I didn't
challenge her on it because she's
217
:she knows her she knows her stuff.
218
:Year later, COVID's here.
219
:It's probably three months in the COVID.
220
:I think it was like May and
I've been doing nothing.
221
:I'm, and I'm sitting on a couch
gaining weight, not doing anything.
222
:And she's, she's watching a
show and she said, I think I
223
:need to start a new company.
224
:And I was like, Hey, what about that?
225
:Cue cards by Wally.
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:We think that personalized cue card.
227
:And again, snap decision.
228
:Yes.
229
:How's the time
230
:to do it?
231
:Brian: Just as fast as that now.
232
:Right.
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:Wally: Yeah, it was really fast again.
234
:And she was like, yes,
now's the time to do it.
235
:You can't, people can't go to weddings.
236
:They can't go to birthdays.
237
:This is, this is perfect.
238
:So again, even though I wasn't working,
I didn't want to do a lot of work.
239
:So it took a couple of
weeks for her to figure out.
240
:And she came up with, I know you
guys have done this MVP, minimal
241
:viable
242
:John: Mm
243
:hmm.
244
:Wally: It was like, she's like,
get a Venmo account and get
245
:an Instagram account and go.
246
:And that's what I did.
247
:That was easy.
248
:And then it, it took off.
249
:I got some press within like two weeks
of opening and it was on its way.
250
:And she,
251
:again, was right again.
252
:So really smart snap decisions by her from
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:her business, all the stuff
she learned in business.
254
:You know,
255
:John: So I, I hadn't thought of
this before, but now I know I'm
256
:going to get Brian for his birthday.
257
:I'm going to get him a, a, a
personal handwritten cue card by
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:Wally: yeah.
259
:Brian: fantastic.
260
:John: going to say something
nasty, but it will be from you.
261
:Wally: So yeah, so, so she, she
used her business acumen and, and
262
:knowing her husband to say no.
263
:And then to say, yes, that
264
:Brian: now's the time.
265
:Timing's
266
:everything.
267
:John: true marketer, assessing
the market predicting when
268
:things are ripe for opportunity.
269
:That's great.
270
:Wally: Yeah.
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:Yeah.
272
:Yeah.
273
:Yeah.
274
:It was really, really smart.
275
:And I, and that, that was something.
276
:That I didn't expect to
bring me so much joy.
277
:I thought it was just something to keep
me busy, but it was the feedback I was
278
:getting from people that they couldn't
go to a birthday party or an anniversary
279
:and that they were giving this original
gift that went over really well.
280
:And everyone was like, Oh my God,
this is fantastic was, was kept money
281
:coming in and just kept me happy.
282
:You know, and it made me, made me
feel like I was doing something to,
283
:to bring joy to people during this.
284
:Pandemic that we all suffered
through, you know, is it was
285
:it was really, really fun, fun.
286
:And it just felt, made me feel really
good about what I do, you know?
287
:John: Very cool.
288
:Does anyone ever pay
you to come do an event?
289
:Like that's not like a recorded, not
a professionally produced thing, but
290
:Wally: that's the, that's the
next business we're launching.
291
:Now, no, no, we were, we're doing
research, I'm very, very slowly, but
292
:doing research on like, I speak at a
lot of colleges, like for free, I'll
293
:go to like the colleges that my kids
went to, but also local colleges like
294
:Montclair State I've been to with,
with friends of my sons that go there.
295
:And I'll go and speak to
classes or groups of people.
296
:And I get a lot of really,
really good feedback from that.
297
:I get a lot of good stories and I give
out cue cards and they have a great time.
298
:So, yeah, so we're looking into that
down the road as another income stream.
299
:When I get closer to maybe not doing as
much cue cards, but going and speaking
300
:to colleges or you know, she thinks
I would do well with at businesses.
301
:I don't know if I would do as well
with the, with the, you guys would
302
:know, like, like a company thing.
303
:I just don't know if, if that's
my audience, you know, maybe some
304
:of them would be my audience,
but not all of them, you know,
305
:Brian: think you can figure it out.
306
:John: Yeah, I think you
307
:Brian: there's
308
:something there.
309
:Wally: There's definitely something there.
310
:and I, you know, going to I think
colleges would be really fun.
311
:And yeah, I don't know, you know, there's,
there's, that's going to be the next step.
312
:The next thing, you know,
speaking, speaking things with a
313
:whole presentation and one thing.
314
:Yeah.
315
:Brian: was your what was your
reaction to being on camera?
316
:You know, I know that it started year
or two into when you were in SNL,
317
:but like, is that, I mean, that's
gotta be like icing on the cake.
318
:But were you, nervous were you
in those types of situations?
319
:And it's gotta be so much fun.
320
:Wally: it's, you know,
I was, I was an actor.
321
:I did acting in high school.
322
:I always wanted to be a writer.
323
:I did.
324
:I didn't, I got, I liked being on
camera, but it wasn't my focus.
325
:So anytime SNL said, Hey,
we put you in the monologue,
326
:we put you in the cold open.
327
:It was fantastic.
328
:It was really fun.
329
:And I get to, you know, you have
enough time to rehearse, even though
330
:it's SNL, you have time to rehearse.
331
:And then when Seth started doing
it more and more and more Yeah.
332
:I think I was, you know, I was nervous
at first and I don't think I was great,
333
:but the more and more I did it, the
more and more I would relax about it.
334
:Because the thing is sometimes
I won't know I'm on camera until
335
:an hour before the show starts.
336
:We'll get a closer look.
337
:At two 30, I start printing it.
338
:I see I'm in it.
339
:So as I'm printing it, I'm
trying to learn my lines
340
:John: So wait, they write you
into it and you don't even know?
341
:Wally: No, I have no idea.
342
:And so I get the script, you know,
an hour and a half before the show
343
:while I have to print the script.
344
:So I don't really have time to be nervous.
345
:I just kind of like, take
it like, and it's fun.
346
:Like they don't set that Seth has
the confidence to put me in it and
347
:keep on putting me in, into it.
348
:And let me add, I'm Mike every
day, whether I'm in the show
349
:or not, we had a mistake.
350
:We had a misspelled word, Pennsylvania.
351
:We misspelled on a, on a monologue joke.
352
:And he called me out on it
and then called himself on it.
353
:Cause I was like, I read this.
354
:During rehearsal and I didn't see it and
we just started talking about it in the
355
:process of what happened and it was really
funny and it was, you know, really good.
356
:So they feel free with letting
me ad lib something like that.
357
:And I feel it feels fun, you know?
358
:Brian: I love when they had
you look like George Santos.
359
:That
360
:Wally: Oh, yes.
361
:I'm very upset.
362
:I didn't, I was going to text the writer
to see if I could, you know, have a
363
:reference to me or at least play him
one more time, you know, when he was
364
:ousted, but it didn't, it didn't happen.
365
:Brian: was a good one
366
:Wally: that was, that was fun.
367
:John: So as you, as you get more and
more on camera time, especially on Seth,
368
:like you just said, and you're, you've
got kind of some celebrity status.
369
:Wally: Yeah.
370
:John: Do you feel like you have
to make decisions like how to walk
371
:that line between being behind the
camera and in front of the camera?
372
:What is that?
373
:Or is it just like kind of thrust
upon you and you just go with it?
374
:Wally: It's trying to keep my ego,
you know, so that smaller so that I
375
:don't annoy my coworkers, my wife.
376
:John: Well, that's what your
wife is for to keep your
377
:Wally: Any anybody around me and it's
harder and harder like, you know, like I
378
:said, I did that Ryan Reynolds commercial
He put me in instagram post last week.
379
:I don't know if you guys if you saw
it there were there were leaked photos
380
:from the set of his superhero movie
381
:so the shooting deadpool 3 and I guess
a cameraman Big lens got shots of
382
:set and leaked them to some websites.
383
:So he, two days after, leaked his
own on set photos, but they were
384
:photoshopped, really bad photoshopped,
like Mickey Mouse was in one and Urkel
385
:was in the background of another one.
386
:And then he put me in one holding
a card that said, Wally put the
387
:cards down that he got from,
that he photoshopped in from SNL.
388
:Now I think he did it because the
commercial we worked on released
389
:the day before this happened.
390
:That is crazy.
391
:Mike, Seth Meyers was calling me.
392
:He was like, did you see what
Ryan Reynolds just posted?
393
:My brother was calling me from Hollywood
saying, what, what's going on with this?
394
:You know, like it was, it was really, so
when things like that start happening.
395
:That's crazy.
396
:You know, that's really,
397
:John: I, I love that your brother
who wrote for Seinfeld is now, is
398
:now jealous of your celebrity status.
399
:Wally: Oh, no doubt.
400
:I can tell you the stories of hanging out
with my brother at a cast party early on
401
:in my career and Nicole Kidman hosted me.
402
:She was still married to Tom Cruise.
403
:And we were hanging at the bar and
Nicole Kidman and Tom Cruise walk in and
404
:they're trying to get to the table and
Tom Cruise is like, hold on a second.
405
:And he did a beeline for me and came up.
406
:Shook my hand.
407
:He's like, thanks so
much for helping her out.
408
:You are fantastic
409
:tonight.
410
:And my brother's there with his
mouth open going, what is going on?
411
:Brian: Right.
412
:And so he was a, he was a
receptionist first at saturday night
413
:live, right?
414
:Before he
415
:became a
416
:Wally: He worked.
417
:Yep.
418
:Yep.
419
:He worked his way up.
420
:I try to keep
421
:John: Not Tom Cruise, your brother,
422
:just to be clear.
423
:Wally: No, my brother.
424
:I try to keep that stuff in check.
425
:Like I said, it's really
cool to hear that stuff.
426
:And I have celebrities coming up and
telling me they watch me on the show.
427
:And I think I'm really funny.
428
:Like Jon Hamm.
429
:I know who I know from SNL, but he
was like, you're so funny in the show.
430
:That kind of blows me away when I,
when I have celebrities that will be
431
:that, but like I said, I try to keep
it in check and I try to say, okay,
432
:it's the fun part of the job, but
it's still, I'm still doing cue cards.
433
:I'm still going to focus
on that and not that.
434
:Brian: Well, you know, it's good.
435
:Cause you have.
436
:You, you know, when you look at your
team, you know how they need to be acting.
437
:So you, you are able to be
able to, you know, see it
438
:Wally: I have to balance.
439
:It is a balance, though.
440
:I do have to balance it.
441
:I can think about it when the show's
over, but when the show's going on,
442
:I'm focused on doing cue cards, unless
I'm in something, you know, for that,
443
:for that moment, because you have to
be focused to do that job, you know?
444
:John: Well, you've had some nice moments
to shine in the spotlight, but it
445
:sounds like also from your description
that sometimes you're kind of working
446
:in the bowels of Studio 8 H you know,
writing for hours, so I get that that
447
:could be kind of the non glamorous side.
448
:Curious to hear you don't have to
name names, but, you know, please do.
449
:Like any of like really unpleasant
cast members or guests, like
450
:any stories around, like just
a, just a crappy situation
451
:regarding talent.
452
:Wally: cast members know, and, you
know, it's the people that you would
453
:imagine were not, were not nice.
454
:You know, like George Steinbrenner,
when, you know, he comes to host.
455
:He's
456
:John: Okay.
457
:Name names.
458
:Wally: going to be a pleasant, he's not
going to be a pleasant guy, you know, it's
459
:people like that.
460
:I will say, you know, Donald Trump
wasn't the, wasn't the worst when
461
:he was, this was before politics.
462
:He was just a reality
host and a state guy.
463
:And he was, he was fine.
464
:He wasn't good, but he
was, you know, he was fine.
465
:Usually it's not the non actors, you
know, that come in, the Elon musks
466
:will come in and people like that,
that aren't used to this kind of thing.
467
:So they don't know how to act,
468
:Brian: different environment for them.
469
:Wally: you know, they're
not an act on camera.
470
:They don't know how to act off camera
kind of thing, you know, but most
471
:of, I would say 97 percent of people
are really nice because they need me.
472
:I'm, I'm helping them out, you know, so
not going to be mean to me or a jerk to me
473
:because I'm there to help them, you know?
474
:Brian: absolutely.
475
:Wally: Yeah.
476
:Brian: What was your what's
your favorite cast era?
477
:Wally: Well, they say it's when
you started watching, right?
478
:That's what they say.
479
:Whatever you were watching,
or when you were a teenager, I
480
:think when you were a teenager, that's,
481
:that's that's probably your favorite.
482
:So, I mean, I started watching when
I was 10, when the show started.
483
:So, I mean, the original cast really
is what, how I grew to love the show.
484
:I don't remember a lot when they left,
so I think I stopped watching that Eddie
485
:Murphy, Eddie Murphy years, Billy Crystal.
486
:I don't remember watching a lot,
but I was Probably in high school,
487
:probably going out a lot on Saturdays.
488
:And this was, did we have
VCRs in, in the early
489
:eighties?
490
:right.
491
:John: Yeah.
492
:Not everyone had them, but you know,
493
:Wally: Yeah.
494
:So, so it's the first cast.
495
:And then when I started working, you
know, I started working with Adam Sandler
496
:and Chris Farley and, you know, and
you know, those guys and David Spade.
497
:So, you know, those, that's
my second favorite when I
498
:started with those guys, you
499
:John: Really putting him
on the spot there, Brian.
500
:He's got, he's got to work with
these people, you know, not,
501
:Wally: they know,
502
:John: and I, and I'm guessing
the cast is listening,
503
:Wally: maybe
504
:John: cast.
505
:Yeah,
506
:Wally: they're not here,
they're not here right now,
507
:John: no, no, but they will
be listening eventually,
508
:Brian: when you came in when you
started SNL did you always see that as
509
:kind of like uh, going to be here for
a couple of years and I'm going to do
510
:something else and see that as, you
know, what point did you realize that
511
:like, know, this is where I'm going
512
:to
513
:Wally: there.
514
:I was gonna be stuck there for 33 years.
515
:Yeah, I wanted to be a writer.
516
:So I don't know if we covered that.
517
:I
518
:went to school, went to
Syracuse for writing.
519
:. And I wanted to be a writer.
520
:So I took the job to
get my foot in the door.
521
:And I did.
522
:I made contacts.
523
:I was writing.
524
:I started writing jokes for Norm
Macdonald on Weekend Update immediately.
525
:And then.
526
:I got hired to do some stuff for
Nickelodeon and Cartoon Network and MTV.
527
:And I was writing episodes of things
here and there, nothing, you know, to
528
:keep, nothing to pay the bills, you know,
it was just like 500 here, 800 there.
529
:John: but you were actually,
you were actually a writer.
530
:Wally: Yeah, oh yeah, I was hired to
write, I was doing that, so I was doing
531
:the cue cards to keep, you know, the
money coming in, but I really, really
532
:wanted to write, so I took, I took six,
four months off, I, I, I left the show
533
:one year, my buddy took over, and I
think I had just got married, so I think
534
:my wife was maybe a little bit of that,
I was like, well, you should, if you
535
:want to write, why don't you, you know,
536
:Brian: I mean, just go and do it.
537
:Yeah.
538
:Wally: I went out to LA with my brother.
539
:My brother set me up with an agent and
I took like a bunch of meetings, you
540
:know, people at production companies
and I pitched them ideas and, you
541
:know, introduced myself kind of thing.
542
:I did that for like three months,
like going out, flying out and
543
:doing that and nothing came of it.
544
:And she said, okay, you know,
don't have to give it up, but
545
:we need to, we need some money.
546
:We need somebody coming in my, her,
her city bank salary was not going
547
:to pay for us living in the city.
548
:So I went back to help out.
549
:And in the meantime, while I was gone in
those four months, my buddy who I knew.
550
:He was good at doing cue cards, but again,
like I said, it took me three years to
551
:get the hang of , running the thing.
552
:He was nowhere close to
knowing how to run it.
553
:And they were missing me big time.
554
:At the end of the season, he
decided to move to LA and the show
555
:said we want Wally back to run it.
556
:And I was, and I was
like, well, I don't know.
557
:And they were like,
whatever you want, whatever
558
:Brian: leverage, right?
559
:Wally: I had serious leverage
560
:because they saw what life was like
without me and they didn't like it.
561
:So I went back.
562
:I named my salary.
563
:I said, I want to make this.
564
:I want to do this.
565
:And I want to write, I
wanted to write sketches.
566
:And they said, okay,
we'll agree to all that.
567
:They paid me what I wanted.
568
:it was the first year of the
Will Ferrell all those guys.
569
:It was a whole cast came in at the
same time and write all writers too.
570
:They said, let us have the first three
months to get like our feel and then
571
:we'll let you start submitting sketches.
572
:And they did in January, they
went to me and said, okay, you can
573
:submit a sketch to every show, you
know, one sketch to every show.
574
:Brian: Wow.
575
:Wally: I started writing sketches
576
:and I almost got the first one I submitted
almost got on it was in the it was in the
577
:show like four or five times it was out
it was in it was out it was in and word
578
:came back from Lorne, Lorne loved it.
579
:He was like you're you're you could
keep on writing, and that was like
580
:a good boost I was like this is
really nice, and they were trying
581
:to figure out if I did get one on.
582
:I'm not in the Writer's Guild.
583
:How are they going to pay me?
584
:What am I going to do?
585
:There was all this talk about that.
586
:And I did it for three weeks.
587
:I didn't get a sketch on, but
I was really close, and they
588
:were really liking my stuff.
589
:And then a guy in props, who'd been
there for 20 years, you know, longer
590
:than me, went up to them and said,
Hey, why is Wally allowed to write
591
:Brian: Oh yeah.
592
:Wally: I want to write a sketch too.
593
:And then they were like, all right, we
can't let Wally write sketches anymore.
594
:And that guy is my mortal enemy.
595
:I, he doesn't work on the show
anymore, but he ruined it.
596
:Yeah.
597
:He's like, okay, you can't do
598
:it.
599
:I know it did, but it was,
it was a good feeling.
600
:And then again, I was getting to
the point where I think I started
601
:the company in 2004 because we
were being treated pretty badly.
602
:And again, Deb making the decision.
603
:I got her the, I got her the number.
604
:She ran a number, she did a business
plan, which I didn't know what that was.
605
:And she was like, yeah,
we can make some money.
606
:We can move to a better
town, bigger, bigger house.
607
:I go, I just bought a sports car.
608
:You can have a sports car.
609
:I'm like, okay, let's do it.
610
:So we started the, and it's
19 and we've had it for 19
611
:years now running pretty well.
612
:So
613
:John: Fantastic.
614
:So, so you had a couple
of decisions there.
615
:One was to not stay in L.
616
:A.
617
:and keep writing, and then
to start your own company.
618
:Those are big decisions that kind of
got you to be the king of cue cards.
619
:Wally: yeah, yeah.
620
:John: What if you, what if those
decisions had been different and you'd
621
:kind of gone down the writing track?
622
:Do you think that would
have been as fulfilling?
623
:Wally: I say, I talk
about it all the time.
624
:No, I think, cause I see my
brother who's doing that.
625
:My brother's a very
successful writer , but.
626
:I think the experiences I have and
continue to have as a cue card guy would
627
:far outweigh anything that I would have
had as a writer, even if I was writing
628
:great movies or really funny movies.
629
:I'm meeting these people and getting this
relationship with them and this thing
630
:that no one else has, you
know, and it's fantastic.
631
:Brian: maybe you would have
got five good years and then,
632
:Wally: Yeah, maybe hit movies and
maybe, you know, I've been able to
633
:live off that, but this is so much fun.
634
:And I've got a, I've got
a really cool reputation.
635
:A friend of mine like two
years ago said I Googled cue
636
:cards and your picture came up.
637
:I was like,
638
:Oh,
639
:that's that's, that's kind of cool.
640
:John: Well, well, hearing you talk
about those connections and those
641
:relationships and hearing the people
you're, you're connecting with talk
642
:about their relationship with you,
, clearly you're doing something right.
643
:So
644
:Wally: Yes.
645
:Well, thank you, I, I, I try, I try.
646
:Yeah.
647
:It's really fun.
648
:And yes, when I get that feedback
from people like Alec Baldwin and
649
:stuff, it's really, really, really
meaningful, you know, really great.
650
:Brian: Awesome.
651
:Awesome.
652
:Well know, we really appreciate you
taking some time and talking to us.
653
:We'd love hearing your story.
654
:We'd love.
655
:John: Great stuff.
656
:Brian: Everything about it and,
you know, it's not marketing,
657
:but it is, you know, and
658
:it's uh, there's a lot of
crossovers here and it's great.
659
:So
660
:thank
661
:Wally: No, I appreciate
you guys having me.
662
:No, I've done, I've done some talks.
663
:I have a friend that's in
the business world and I've
664
:gone and talked to his group.
665
:And they've asked me
questions, stuff like that.
666
:And it's a lot of it's really
relatable to, to what you guys do.
667
:I'm managing employees, but
it's a different kind of
668
:thing, but it's the same.
669
:It's the same kind of things.
670
:It's communication and it's trust and
it's, you know, the communication thing
671
:I think is probably one of the most
672
:important things.
673
:Right.
674
:You guys, You
675
:know, it's all, it really is all this.
676
:John: Huge.
677
:Yeah.
678
:And when stuff isn't going,
going well, a lot of times
679
:it's a communication breakdown,
680
:Wally: Yeah.
681
:I appreciate you guys having me.
682
:John: no matter what
683
:you're, what you're, doing.
684
:Yeah.
685
:Thank you so much.
686
:It was great to see you.
687
:Great talking to you.
688
:And thanks so much for
sharing your stories.
689
:Wally: guys too.
690
:Thanks a lot.
691
:Brian: you.
692
:Wow, John, that was a great guest.
693
:It's great talking to Wally.
694
:John: Yeah.
695
:What cool stories he has.
696
:audioBrianMarks11605016190:
Yeah, second to none really.
697
:audioJohnYoung21605016190: It's
fascinating to hear, not only the
698
:stories, that he has from these iconic
TV shows, but, and you think about it's
699
:him because he's on camera an awful
lot, but the fact that there's a whole
700
:team that he is just orchestrating to
bring all this content to life, live,
701
:every single week is just really cool.
702
:audioBrianMarks11605016190:
yeah, and it seems like he, it
703
:doesn't get old for him either.
704
:He just loves it.
705
:Good stuff.
706
:Good stuff.
707
:All right.
708
:audioJohnYoung21605016190: right, well, to
close this out here, do you have a dear,
709
:hopelessly unattainable guest for us?
710
:audioBrianMarks11605016190: yes,
I got one to wrap it up here.
711
:And, uh, you know, I was thinking
long and hard about, how we're
712
:going to get somebody on here
that is, uh, one of our moonshots.
713
:And so I decided to take a little bit
of a different approach on this one.
714
:And so, who I am trying to attract this
time is, uh, none other than Tom Hanks.
715
:audioJohnYoung21605016190: Ooh
716
:audioBrianMarks11605016190: Yeah, so,
717
:audioJohnYoung21605016190: Big name.
718
:That's a true A lister.
719
:audioBrianMarks11605016190: true A
lister, top actor of our generation.
720
:so here we go, alright?
721
:Let's get after it.
722
:audioJohnYoung21605016190:
Moon shoot away.
723
:audioBrianMarks11605016190: Dear
Tom, we are a new ish podcast that
724
:really focuses on the hard and tough
choices professionals make that
725
:lead to their inevitable success.
726
:While we love to hear about the
highest of the highs and occasionally
727
:talk about the lowest of the lows,
I'd love for you to join our show
728
:to only talk about your lows.
729
:You have a magnificent career
parallel to almost no one, including
730
:giant consecutive hits in the 90s in
Philadelphia, Forrest Gump, and Apollo 13.
731
:Your sweethearted rom coms with Meg Ryan.
732
:Your portrayal of legends
like Walt Disney, Mr.
733
:Rogers, Colonel Tom
Parker, and Ben Bradley.
734
:I want to hear about whether you
have a floor piano like you danced on
735
:in Big, or what it was like to work
with, and know, Steven Spielberg.
736
:But I'm willing to give it all up and
sacrifice all those fun conversations
737
:to dig into your rock bottom.
738
:Moves like Joe vs.
739
:The Volcano and the
Bonfire of the Vanities.
740
:You're my favorite guest
ever on Saturday Night Live.
741
:You're so likable and
make it look all too easy.
742
:, especially in the legendary
skits like David S.
743
:Pumpkins and the Mr.
744
:Belvedere fan club.
745
:But what the heck happened
with the movie Larry Brown?
746
:Let's focus on those struggles.
747
:I'm sure there's others I can't think of.
748
:And the agony and stress it
brought upon your career.
749
:And so much more on an
episode of Snap Decisions.
750
:It's the thing that we do.
751
:Behind the curtain with Tom Hanks.
752
:I can't wait, and I have a
feeling you can't either.
753
:Sincerely, Brian and John.
754
:audioJohnYoung21605016190: I'm not
sure what you put my name on that one.
755
:audioBrianMarks11605016190:
We're in this together, man.
756
:We're in this together.
757
:audioJohnYoung21605016190: I feel like you
really embraced the unattainable portion
758
:of the dear, hopelessly unattainable
guest who we are offering an unattainably
759
:impossible collection of questions for.
760
:Tell us about how horrible things
have been for you at some time.
761
:audioBrianMarks11605016190: I mean, I
think that it could be a short episode.
762
:So maybe that'll track him, you know?
763
:We only want to talk to you
for 45 seconds, because there's
764
:not very many lows for you.
765
:audioJohnYoung21605016190:
That's a good point.
766
:There's not a lot of conversation
around things that haven't gone
767
:well for Tom Hanks cause that guy
seems to spin most things into gold.
768
:audioBrianMarks11605016190: He sure does.
769
:He sure does.
770
:audioJohnYoung21605016190: All right.
771
:Well, you know, we.
772
:know somebody who knows him, uh, you
know, I, I don't know what kind of
773
:relationship Wally has with him, but.
774
:We can start there.
775
:audioBrianMarks11605016190: we should
have, we should have said something.
776
:audioJohnYoung21605016190:
Let's call him back.
777
:All right.
778
:Well, let's call it a wrap.
779
:Shall we?
780
:audioBrianMarks11605016190: let's do it.
781
:Let's close it up.
782
:audioJohnYoung21605016190: All right.
783
:Well, thank you all for joining next time.
784
:We will, uh, we'll be even
better prepared because we'll
785
:have cue cards in front of us.
786
:audioBrianMarks11605016190:
One more thing, John.
787
:Happy new year
788
:audioJohnYoung21605016190: Oh yeah.
789
:Happy new year.
790
:audioBrianMarks11605016190: 2024.
791
:audioJohnYoung21605016190: I'm going
to go work on my resolutions now.
792
:audioBrianMarks11605016190: Come on.
793
:I'm already done mine.
794
:Goodbye.
795
:audioJohnYoung21605016190: See ya.