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62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women
Episode 6222nd May 2024 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:41:23

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In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational shifts in leadership aspirations and the hurdles women face in seeking speaking opportunities.

Emphasizing the need for systemic change and allyship, the speakers share personal stories and stress the importance of language in shaping gender roles. They conclude with empowering advice for women to trust their inner voice and challenge stereotypes, urging listeners to spread the word and continue the dialogue for a more inclusive professional landscape.

Nycole and Melissa help us unpack:

  • The importance of addressing disparities in leadership representation for women
  • Generational differences in attitudes towards leadership roles
  • The impact of childhood messaging on women's confidence and career choices
  • Challenges women face in balancing family and professional responsibilities
  • Gender gaps in applying for speaking opportunities and societal conditioning
  • The importance of raising awareness and promoting events to prioritize diversity and inclusion
  • Being mindful of language and stereotypes when it comes to parenting and gender roles
  • Embracing the "second voice" for personal growth and decision-making
  • Encouraging women to challenge gender stereotypes and pursue their goals with confidence

Key Links:


Nycole Walsh -

Melissa Moody -

Host: Jane Serra -

Balancing the Boardroom -




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